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Kpop Demon Hunters Merch

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -25.9% this quarter, so Kpop Demon Hunters Merch is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£4.7M/yr12.2M searches / yr
90-day growth
-25.9%search demand this quarter
Competition
31%top-5 click share · 17 brands · 114 sellers

Flapen Score

Kpop Demon Hunters Merch against its category

The dotted line is the Fashion average. Past it, Kpop Demon Hunters Merch is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kpop Demon Hunters Merch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kpop Demon Hunters Merch 12.2M times last year and spent an estimated £4.7M. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.7M a year.

Searches, last 12 months
12.2M
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
2.7%
Market size, estimated
£4.7Ma year
Peak month
November13.1× the quietest month
Top search term
kpop demon hunters3.9M searches a year

02 · Price

A sale here is worth £14.16.

Listings sell for £14.16 on average, from £2.02 to £25.01. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At £14.16 that is £21K to £28K a year per listing.

Average price
£14.16under the $15 to $100 sweet spot
Price range
£2.02–£25.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
1,500–2,000
Revenue per listing a year
£21K–£28K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #77 within Boys. It carries 151 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
75%
Out of stock, average day
14.3%
Average rank
#77in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
151per listing
Listings tracked
63

04 · Newcomers

Amazon counts 18 of last year's 63 launches as successful.

63 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
63
Successful launches
18Amazon's first-year sales bar
Average brand age
18 months

Products

Top Kpop Demon Hunters Merch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£141K£281K£422K£562K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

114

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

31%

Top 20: 65%

Open market

8%

  • KPop Demon Hunters58%
  • Get Trend14%
  • Blue Sky Studios10%
  • NTGFU4%
  • Funko4%
  • Ravensburger3%
  • Open — no brand owns it (11 brands, 8%)

Demand

Kpop Demon Hunters Merch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '25Black Friday '25AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 13.1×

Search terms

Top Kpop Demon Hunters Merch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kpop demon hunters3.9M/yr
  • k pop demon hunters2.4M/yr
  • kpop demon hunters toys1.2M/yr
  • kpop632K/yr
  • k pop demon hunters toys441K/yr
  • k pop395K/yr
  • demon hunters191K/yr
  • k pop demon hunters dolls171K/yr
  • huntrix208K/yr
  • kpop demon hunters dolls180K/yr

Reviews and returns

What reviews say buyers love and hate about Kpop Demon Hunters Merch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.09

Overpriced

this wasnt cheap

Overpriced

Quality-Overall13%+1.71

The bottle is made with very poor quality

Awful quality

Too expensive compared to quality provided

Durability10%−0.07

Broken easily

Broken

Broken first day use

Functionality-Overall9%−0.08

Doesnt work

Doesn't work properly

Straw didnt work properly

Leak-Proof8%

Bottle leaks water

Leaks

It leaks

Love

Quality-Overall28%+1.71

Its well made, sturdy tumbler

Excellent quality

Well-made, solid tumbler

Size-Overall13%+1.11

Good fit

Great fit no leakage

Good size bag

Value For Money9%−0.09

Worth the money

Good value for money

Good value

Advertised Vs Actual Product7%+0.44

it completely exceeded my expectations

As Described

Item exactly as pictured

Design-Overall5%+0.20

Gorgeous design

Nice colourful design

the design was perfect for our granddaughter as shes entranced by the KPop Demon Hunters

Return

0.4% Return rate 36% Fixable by listing

Size-Overall27%█▆▇▄▄▆

sizing is way off

Large size

A bit large for my 4 year old

Defective Material/Parts8%▄▇▆█▅▅
Gifting Purpose8%█▁▆▃▅▃
Quality-Overall7%▁▅▇▆█▇

The bottle is made with very poor quality

Awful quality

Too expensive compared to quality provided

Leak-Proof6%▃▃▃▁▆█

Bottle leaks water

Leaks

It leaks

FAQ

Common Kpop Demon Hunters Merch questions

Answered from the same tracked data.