kpop demon hunters merch
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible£4.7M£4.7M/yr · 12.2M searches
Review moat
Great150.63avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Good£14.16avg listing price — sweet spot $15–$100
Price range
Okay£2.02–£25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kpop demon hunters merch is a £4.7M/yr Amazon United Kingdom market (12.2M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
kpop demon hunters merch market data
- Units sold / yr
- 150K–200K
- avg 1,500–2,000/product
- Revenue / yr
- £2.1M–£2.8M
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 78%
- Out of stock
- 14.3%
- Avg brand age
- 18 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
114
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
31%
Top 20: 65%
Open market
8%
- KPop Demon Hunters58%
- Get Trend14%
- Blue Sky Studios10%
- NTGFU4%
- Funko4%
- Ravensburger3%
- Open — no brand owns it (11 brands, 8%)
Demand
Weekly Amazon search volume, last 49 weeks — -25.9% search growth over the last 90 days.Top kpop demon hunters merch search terms
- kpop demon hunters3.9M/yr
- k pop demon hunters2.4M/yr
- kpop demon hunters toys1.2M/yr
- kpop632K/yr
- k pop demon hunters toys441K/yr
- k pop395K/yr
- demon hunters191K/yr
- k pop demon hunters dolls171K/yr
- huntrix208K/yr
- kpop demon hunters dolls180K/yr
Top kpop demon hunters merch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K Pop Demon Hunters Backpack - 36cm School Bag Huntrix Merch Purple
Blue Sky Studios£25.014.7★4 rev
KPop Demon Hunters Pyjamas Rumi Zoey & Mira Girls Pjs Set K-Pop Pyjamas Multicolour 6-7 Years
KPop Demon Hunters£13.323.2★32 rev
KPop Demon Hunters Huntrix Girls Pink Backpack | Cartoon Character School Bag with Zipper Closure | HUNTRIX Streetwear Rucksack for Kids | K-Pop Demon Hunters Merch
KPop Demon Hunters£18.464.9★72 rev
K-Pop Demon Hunters - Anime Huntrix Huntr/X Kids T Shirt Light Pink 9-11
KPop Demon Hunters£13.194.4★126 rev
KPop Demon Hunters Pyjamas Rumi Zoey & Mira Girls Pjs Set K-Pop Pyjamas Multicolour 7-8 Years
KPop Demon Hunters£13.363.2★32 rev
Newest
by launch dateKPop Demon Hunters Pyjamas Rumi Zoey & Mira Girls Pjs Set K-Pop Pyjamas Multicolour 6-7 Years
KPop Demon Hunters£13.3232 rev
KPop Demon Hunters Pyjamas Rumi Zoey & Mira Girls Pjs Set K-Pop Pyjamas Multicolour 7-8 Years
KPop Demon Hunters£13.3632 rev
KPop Demon Hunters Tshirt Huntrix Short Sleeve Girls T-Shirts Boxy Girls Top Grey 5-6 Years
KPop Demon Hunters£10.4826 rev
KPop Demon Hunters - Multi Pack - 5 Single Packs
KPop Demon Hunters£6.7445 rev
K Pop Demon Hunters Backpack - 36cm School Bag Huntrix Merch Purple
Blue Sky Studios£25.014 rev
Trending
90-day click momentum
Get Trend KPop Demon Hunters Huntrix Clear Tote Bag Girls & Women Casual Lightweight Shoulder Bag with Removable Charm Chain for School Shopping Travel & Daily Carryall Handbag Kpop Gifts (Clear)
Get Trend£11.674.7★
Get Trend Kpop Demon Hunters Huntrix Hair Accessories for Girls and Teens 5 Piece Set with Hair Clips Scrunchies & Foldable Hair Brush with Compact Mirror For School Outing and Travel Kpop Gifts
Get Trend£12.944.2★
KPop Demon Hunters Pyjamas Rumi Zoey & Mira Girls Pjs Set K-Pop Pyjamas Multicolour 6-7 Years
KPop Demon Hunters£13.323.2★
K Pop Demon Hunters Backpack - 36cm School Bag Huntrix Merch Purple
Blue Sky Studios£25.014.7★
Get Trend Huntrix Kpop Demon Hunters Girls Large Backpack 46cm School Bag
Get Trend£16.194.8★
What buyers say about kpop demon hunters merch
What buyers praise and complain about, mined from review topics.What buyers love
“Its well made, sturdy tumbler”
“Good fit”
“Worth the money”
“it completely exceeded my expectations”
“Gorgeous design”
“Gift”
“the colours were bright”
“Fun”
“Top quality material”
“finished off her collection”
What buyers complain about
“Overpriced”
“The bottle is made with very poor quality”
“Broken easily”
“Doesnt work”
“Bottle leaks water”
“Not nice colours”
“the straw on the lid is too stiff”
“Negative: The pictures are just heat pressed on”
“sizing is way off”
“Barely openable for an adult let alone child it was bought for”
Top return reasons
Common questions
- Is kpop demon hunters merch profitable to sell on Amazon United Kingdom?
- The niche generates £4.7M/yr across 63 tracked products. 18 of 63 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the kpop demon hunters merch niche?
- 17 brands and 114 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in kpop demon hunters merch?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Durability. The return rate is 0.4%.
- What does it cost to enter the kpop demon hunters merch niche?
- Listings span £2.02–£25.01; the average listing price is £14.16 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.