60th Birthday Gifts for Women

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £810K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-10.6%

Conversion, latest week

4.3%

Market size, estimated

£810Ka year

Peak month

January2.0× the quietest month

Top search term

60th birthday gifts for women1.1M searches a year

Listings sell for £11.08 on average, from £3.32 to £20.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £11.08 that is £8K to £11K a year per listing.

Average price

£11.08under the $15 to $100 sweet spot

Price range

£3.32–£20.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

£8K–£11K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #60 within Socks & Tights. It carries 1,264 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#60in Socks & Tights

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,264per listing

Listings tracked

28

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

27 months