60th Birthday Gifts for Women
MaybeReturns run at only 0.3% of orders. But demand is soft, at -10.6% this quarter, so 60th Birthday Gifts for Women is a Maybe.
- Flapen Score
- 57 / 100Top 19% of 2,461 Fashion niches · +9 vs the category median of 4857
- Market size
- £810K/yr1.7M searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 44%top-5 click share · 27 brands · 44 sellers
Flapen Score
60th Birthday Gifts for Women against its category
The dotted line is the Fashion average. Past it, 60th Birthday Gifts for Women is stronger. Inside it, weaker.
Market
The 60th Birthday Gifts for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 60th Birthday Gifts for Women 1.7M times last year and spent an estimated £810K. The top 5 brands take 44% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £810K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £810Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- 60th birthday gifts for women1.1M searches a year
02 · Price
A sale here is worth £11.08.
Listings sell for £11.08 on average, from £3.32 to £20.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £11.08 that is £8K to £11K a year per listing.
- Average price
- £11.08under the $15 to $100 sweet spot
- Price range
- £3.32–£20.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #60 within Socks & Tights. It carries 1,264 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #60in Socks & Tights
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,264per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 4 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top 60th Birthday Gifts for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Belloxis 60th Birthday Gifts for Women Grip Socks 60th Birthday Gifts for 60 Year Old Woman for Her Mum Cosy Cotton Socks
- Price
- £5.82
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 1y ago
Anforsun 60th Birthday Gifts for Women Happy 60th Birthday Pamper Gifts Basket for Her Wife Mom Sister Friends Coworker 60th Birthday Gift Ideas
- Price
- £17.71
- Rating
- 4.6/5
- Reviews
- 1,025
- Age
- 2y ago
Sheinly 60th Birthday Gifts for Women Happy 60th Birthday Basket Gifts Box for Best Friends Female Mom Wife Daughter Sister Her Girlfriend Coworker Bestie
- Price
- £11.65
- Rating
- 4.6/5
- Reviews
- 814
- Age
- 1y ago
Storieme 60th Birthday Gifts for Women: Unusual Birthday Gift for 60 Year Old Woman Her Mum Sister Ladies Angel Figurine Decorations (7.5/19cm)
- Price
- £18.60
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 1y ago
KAAYEE 60th Birthday Gifts for Women Keepsake Butterfly Crystal Suncatcher 1966 Birthday Gift for Her Best Friends Keepsake 60 Year Old Presents for Mum Sister Special Friend Ladies
- Price
- £8.70
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 9mo ago
Trending
90-day click momentum
Vintage 1966 Gifts for Women 60th Birthday Gift Set Canvas Tote Bag with Leather Handles Makeup Pouch & Back in 1966 Card Gift for Her Turning 60
- Price
- £13.17
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
Born In 1966 UK Birthday Poster Card 60th Birthday Gifts for Women
- Price
- £7.88
- Rating
- 4.8/5
- Reviews
- 113
- Age
- 7mo ago
Rilcn 60th Birthday Gifts for Women - Fabulous Birthday Gift Set with Tote Bag Tumbler Socks & More - Special Gifts for Her Wife Mom Grandma Friend
- Price
- £20.89
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 6mo ago
Jeasona 60th Birthday Gifts for Men 1966 Vintage Cap for Dad from Daughter Born in 1966 Mens Present Ideas
- Price
- £9.86
- Rating
- 4.7/5
- Reviews
- 1,360
- Age
- 2y ago
60th Birthday Gifts for Women Unique 60 Years Old Birthday Include 20 Oz Stainless Steel Tumbler with Straw Gifts for Wife Aunt Sister Friends Her Fashion 1966 Handbag Cosmetic Bag Born in 1966 Card
- Price
- £15.63
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 7mo ago
Newest
by launch dateVintage 1966 Gifts for Women 60th Birthday Gift Set Canvas Tote Bag with Leather Handles Makeup Pouch & Back in 1966 Card Gift for Her Turning 60
- Price
- £13.17
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
Rilcn 60th Birthday Gifts for Women - Fabulous Birthday Gift Set with Tote Bag Tumbler Socks & More - Special Gifts for Her Wife Mom Grandma Friend
- Price
- £20.89
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 6mo ago
60th Birthday Gifts for Women Unique 60 Years Old Birthday Include 20 Oz Stainless Steel Tumbler with Straw Gifts for Wife Aunt Sister Friends Her Fashion 1966 Handbag Cosmetic Bag Born in 1966 Card
- Price
- £15.63
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 7mo ago
Born In 1966 UK Birthday Poster Card 60th Birthday Gifts for Women
- Price
- £7.88
- Rating
- 4.8/5
- Reviews
- 113
- Age
- 7mo ago
back in 1966 60th Birthday Gifts for Women Pink Tri-Fold Card Poster
- Price
- £11.12
- Rating
- 4.6/5
- Reviews
- 1,384
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
44
Top-5 brand share
44%
Top 20: 90%
Top-5 click share
44%
Top 20: 89%
Open market
51%
- Belloxis19%
- Anforsun7%
- Sheinly7%
- Storieme6%
- KAAYEE5%
- OLOSONG5%
Demand
60th Birthday Gifts for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top 60th Birthday Gifts for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 60th birthday gifts for women1.1M/yr
- 60th birthday103K/yr
- 60th birthday gifts96K/yr
- unusual 60th birthday gifts for her39K/yr
- 60th birthday gifts for her47K/yr
- 60th birthday presents for women20K/yr
- special 60th birthday gifts20K/yr
- 60th23K/yr
- ladies 60th birthday gifts22K/yr
- gifts for 60 year old woman22K/yr
Reviews and returns
What reviews say buyers love and hate about 60th Birthday Gifts for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap to buy
expensive
Look more expensive than they were
not the rings so cannot be worn anymore
Snapped after one day
Far too small
The socks are on the small side
Only gave 4 stars as it is smaller than expected
Disappointed with the fact that it clearly states it includes a gift box
did not arrive with a gift box as stated in the description
Quality of the glass not great
Very poor quality
Love
Beautiful gift
Really nice gift
Birthday gift
Good quality and delivered on time
Quality of bracelet is so cute
Brilliant quality
Good price
Excellent value for money
Great value
As described
exactly as seen in photo
100% Beautiful exactly as advertised
Great colour
Lovely subtle colours
good mix of colours
Return
0.3% Return rate 42% Fixable by listing
Far too small
The socks are on the small side
Only gave 4 stars as it is smaller than expected
Quality of the glass not great
Very poor quality
It was a gift for family member as far as i no they loved it as i did not see it it was sent straight to family member
no gift box
Cheap to buy
expensive
Look more expensive than they were
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 60th Birthday Gifts for Women questions
Answered from the same tracked data.