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Electric Bike

Pass

Electric Bike scores 67 out of 100, a Pass. Shoppers spend $2.6M a year here, search demand grew +38.6% this quarter, and returns run at 0.2% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£2.6M/yr5.2M searches / yr
90-day growth
+38.6%search demand this quarter
Competition
29%top-5 click share · 50 brands · 81 sellers

Flapen Score

Electric Bike against its category

The dotted line is the Fashion average. Past it, Electric Bike is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Bike market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Bike 5.2M times last year and spent an estimated £2.6M. The top 5 brands take 53% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.

Searches, last 12 months
5.2M
Growth, 90 days vs prior 90
+38.6%
Conversion, latest week
0.1%
Market size, estimated
£2.6Ma year
Peak month
July1.7× the quietest month
Top search term
electric bike1.7M searches a year

02 · Price

A sale here is worth £449.73.

Listings sell for £449.73 on average, from £6.72 to £1496.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £449.73 that is £0 to £45K a year per listing.

Average price
£449.73above the $15 to $100 sweet spot
Price range
£6.72–£1496.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£45K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #276 within Sport Specific Clothing. It carries 1,213 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
22%
Out of stock, average day
28.5%
Average rank
#276in Sport Specific Clothing
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,213per listing
Listings tracked
78

04 · Newcomers

Amazon counts 28 of last year's 51 launches as successful.

51 products launched here in the last 12 months. Amazon counts 28 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
51
Successful launches
28Amazon's first-year sales bar
Average brand age
39 months

Products

Top Electric Bike products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£51K£102K£153K£204K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

81

Top-5 brand share

53%

Top 20: 83%

Top-5 click share

29%

Top 20: 64%

Open market

44%

  • URLIFE36%
  • baleaf6%
  • WESTWOOD FOX4%
  • Aairsk4%
  • WITAMBIKE3%
  • VARUN3%

Demand

Electric Bike search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Electric Bike search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric bike1.7M/yr
  • e bike571K/yr
  • bike636K/yr
  • ebike540K/yr
  • electric bikes393K/yr
  • bicycle317K/yr
  • bikes167K/yr
  • electric bikes for adults199K/yr
  • e bikes for men82K/yr
  • e bikes68K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Bike

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+0.22

Over price for this quality

The quality is poor

zero quality control

Battery Life10%−0.04

The battery doesnt last long

poor battery life

Battery runs out with-in a few miles

Assembly/Installation6%−0.04

came with no assembly instructions or instructions how to operate its functions

Its not the easiest to put together

Assembled instructions was not properly

Durability6%−0.17

broke next day

padel has broke

Very disappointing as they are now of no use at all

Size-Overall6%−0.04

- Bell provided didn't fit

Fit not good

Bike is larger

Love

Value For Money23%+1.95

Great buy

Excellent Value for money

Good for the price

Quality-Overall19%+0.22

Excellent quality

the quality is as good as my personal bike

Great quality bike

Comfort-Overall7%+0.52

More comfortable

Great comfortable bike

seat comfy

Ease Of Use6%+0.21

Its make getting around so much easier

easy to use

Easy to put on

Battery Life6%−0.04

long-lasting battery

The battery seems decent so far

Battery life is solid

Return

0.2% Return rate 34% Fixable by listing

Size-Overall23%▅▄▅█▇▆

- Bell provided didn't fit

Fit not good

Bike is larger

Defective Material/Parts17%▃▄▅██▅
Functionality-Overall14%▃▄█▄▄▅

the bike has very little power

that hardly works

this new x5s is slower

Battery Life5%▅▁█▄▆█

The battery doesnt last long

poor battery life

Battery runs out with-in a few miles

Weight Heavy5%▄▁▆█▇▃

it was really heavy

heavier than l expected

It's a heavy one

FAQ

Common Electric Bike questions

Answered from the same tracked data.