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Nose Ring

Maybe

Returns run at only 0.8% of orders. But prices span $3.16–$11.46, mostly outside the sweet spot, so Nose Ring is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 2,461 Fashion niches · +14 vs the category median of 48
Market size
£571K/yr1.9M searches / yr
90-day growth
-7.8%search demand this quarter
Competition
35%top-5 click share · 31 brands · 37 sellers

Flapen Score

Nose Ring against its category

The dotted line is the Fashion average. Past it, Nose Ring is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nose Ring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nose Ring 1.9M times last year and spent an estimated £571K. The top 5 brands take 47% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £571K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
4.2%
Market size, estimated
£571Ka year
Peak month
February1.1× the quietest month
Top search term
nose ring885K searches a year

02 · Price

A sale here is worth £7.21.

Listings sell for £7.21 on average, from £3.16 to £11.46. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £7.21 that is £7K to £9K a year per listing.

Average price
£7.21under the $15 to $100 sweet spot
Price range
£3.16–£11.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #96 within Novelty Jewellery. It carries 597 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#96in Novelty Jewellery
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
597per listing
Listings tracked
57

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Nose Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£17K£34K£51K£69K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

37

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

35%

Top 20: 67%

Open market

46%

  • HY DOT13%
  • AVYRING11%
  • WillTen8%
  • JFORYOU8%
  • Dochais7%
  • LAURITAMI6%

Demand

Nose Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Nose Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nose ring885K/yr
  • nose rings200K/yr
  • gold nose ring154K/yr
  • nose rings sterling silver100K/yr
  • nose ring gold77K/yr
  • silver nose ring63K/yr
  • titanium nose ring59K/yr
  • sterling silver nose ring56K/yr
  • thin nose ring44K/yr
  • nose hoop42K/yr

Reviews and returns

What reviews say buyers love and hate about Nose Ring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.15

Wrong size

Really small

Far too big

Quality-Overall12%+1.48

Rubbish and cheap

Poor quality

That said, the overall quality is a bit inconsistent

Ease Of Use10%−0.04

it doesnt open

too difficult to open and close

very difficult to put in

Value For Money8%+0.86

Not worth the money

Waste of money

Not worth the price at all

Thickness8%−0.10

Too thick to go in the nose, very uncomfortable

Too thick

They are very thick so didnt fit into nose

Love

Size-Overall22%−0.15

Easy fit

Easy to fit

Fits lush

Quality-Overall21%+1.48

Quality nose hoops 10/10

Amazing quality

No complaints

Value For Money18%+0.86

Good value

Good value for money

Great value

Ease Of Use8%−0.04

super easy to use and looks cool

easy to put in

Super easy to insert

Comfort-Overall5%+0.72

I find it comfortable

Theyre wearable and comfortable enough for casual use,

feels incredibly comfortable for daily wear

Return

0.8% Return rate 70% Fixable by listing

Size-Overall64%██▆███

Wrong size

Really small

Far too big

Thickness6%▄▂█▅▃▄

Too thick to go in the nose, very uncomfortable

Too thick

They are very thick so didnt fit into nose

Quality-Overall4%▂▅█▅▄▃

Rubbish and cheap

Poor quality

That said, the overall quality is a bit inconsistent

Metal Authenticity4%▁▇█▆▆▂
Thin3%▃▁▅▅▅█

FAQ

Common Nose Ring questions

Answered from the same tracked data.