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Arsenal Water Bottle

Pass

Arsenal Water Bottle scores 66 out of 100, a Pass. Shoppers spend $1.4M a year here, search demand grew +62.4% this quarter, and returns run at 0.6% of orders.

Flapen Score
66
66 / 100
Top 3% of 2,461 Fashion niches · +18 vs the category median of 48
Market size
£1.4M/yr2.3M searches / yr
90-day growth
+62.4%search demand this quarter
Competition
51%top-5 click share · 13 brands · 82 sellers

Flapen Score

Arsenal Water Bottle against its category

The dotted line is the Fashion average. Past it, Arsenal Water Bottle is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arsenal Water Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Arsenal Water Bottle 2.3M times last year and spent an estimated £1.4M. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 66 out of 100, a Pass.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +62.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
+62.4%
Conversion, latest week
3.7%
Market size, estimated
£1.4Ma year
Peak month
May55.9× the quietest month
Top search term
arsenal907K searches a year

02 · Price

A sale here is worth £16.59.

Listings sell for £16.59 on average, from £3.78 to £39.39. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £16.59 that is £17K to £21K a year per listing.

Average price
£16.59inside the $15 to $100 sweet spot
Price range
£3.78–£39.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£17K–£21K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #77 within Boys. It carries 421 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
83%
Out of stock, average day
4.9%
Average rank
#77in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
421per listing
Listings tracked
30

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Arsenal Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£69K£138K£208K£277K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

82

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

10%

  • Arsenal46%
  • adidas15%
  • Hy-Pro11%
  • FOCO9%
  • Generic6%
  • HWC Trading4%
  • Open — no brand owns it (7 brands, 10%)

Demand

Arsenal Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 55.9×

Search terms

Top Arsenal Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arsenal907K/yr
  • arsenal gifts for men535K/yr
  • arsenal gifts for boys359K/yr
  • arsenal gifts203K/yr
  • arsenal water bottle38K/yr
  • arsenal gift44K/yr
  • arsenal kit23K/yr
  • arsenal bottle15K/yr
  • arsenal merchandise17K/yr
  • arsenal kids15K/yr

Reviews and returns

What reviews say buyers love and hate about Arsenal Water Bottle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%+0.92

Quality of badge not very good

Very cheap quality

Poor quality

Frame Quality18%−0.14

the frame is barely held together

Broken Frame

Very bad quality it arrived damaged the frame quality is awful

Value For Money10%+0.33

They were expensive for what they were worth

not for this price

Overpriced

Size-Overall10%−0.02

Great shirt was just the wrong size

bigger than I anticipated

Leak-Proof7%

Leaking bottle

Love

Quality-Overall37%+0.92

Excellent product

Good quality card grandson loved it

The card is of fine quality

Value For Money13%+0.33

Excellent value

Excellent price

at a reasonable price

Gifting Purpose8%+0.37

Gift

Great Gift

Very well received Christmas present

Advertised Vs Actual Product7%+0.56

As described

Just what

Its as described

Design-Overall6%+0.75

Very good quality designs is very clear granddaughter loves it

Lovely design and soft

Easy to construct and looks great

Return

0.6% Return rate 49% Fixable by listing

Size-Overall36%▅▅▆▅█▄

Great shirt was just the wrong size

bigger than I anticipated

Leak-Proof12%▆█▂▇▄▃

Leaking bottle

Frame Quality10%▁▁▁▁▁█

the frame is barely held together

Broken Frame

Very bad quality it arrived damaged the frame quality is awful

Quality-Overall7%▆█▆▃▅▄

Quality of badge not very good

Very cheap quality

Poor quality

Defective Material/Parts4%█▆▆█▁▅

FAQ

Common Arsenal Water Bottle questions

Answered from the same tracked data.