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16th Birthday Gifts Girl

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -13.0% this quarter, so 16th Birthday Gifts Girl is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£502K/yr1.0M searches / yr
90-day growth
-13.0%search demand this quarter
Competition
35%top-5 click share · 41 brands · 55 sellers

Flapen Score

16th Birthday Gifts Girl against its category

The dotted line is the Fashion average. Past it, 16th Birthday Gifts Girl is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16th Birthday Gifts Girl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 16th Birthday Gifts Girl 1.0M times last year and spent an estimated £502K. The top 5 brands take 37% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £502K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
4.6%
Market size, estimated
£502Ka year
Peak month
January1.4× the quietest month
Top search term
16th birthday gifts girl461K searches a year

02 · Price

A sale here is worth £10.91.

Listings sell for £10.91 on average, from £2.82 to £37.65. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £10.91 that is £5K to £8K a year per listing.

Average price
£10.91under the $15 to $100 sweet spot
Price range
£2.82–£37.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #59 within Jewellery. It carries 884 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#59in Jewellery
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
884per listing
Listings tracked
44

04 · Newcomers

Amazon counts 3 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top 16th Birthday Gifts Girl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£15K£30K£45K£60K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

55

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

35%

Top 20: 80%

Open market

59%

  • Awfrky9%
  • Mitibet9%
  • Moyel8%
  • ViEinkaufen6%
  • Me To You Bear5%
  • Sweetie Gift Supplies5%

Demand

16th Birthday Gifts Girl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 16th Birthday Gifts Girl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16th birthday gifts girl461K/yr
  • sweet 16 gifts for girls93K/yr
  • 16th birthday70K/yr
  • 16th birthday gifts49K/yr
  • sweet 1645K/yr
  • 16 birthday gifts for girls24K/yr
  • gifts for 16 year old girls32K/yr
  • 16th birthday gifts for girls23K/yr
  • 16 year old gifts for girls25K/yr
  • gifts for 16+ year old girls23K/yr

Reviews and returns

What reviews say buyers love and hate about 16th Birthday Gifts Girl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.07

very small

box was smaller than I expected

I was very disappointed with the size for a 16 year old more for a 6-9 age I might even yet send it back Ill see what my g/daughter thinks

Quality-Overall24%−0.11

Foil balloons poor quality

some of the items looked cheap in quality

Not very good quality

Value For Money17%−0.01

Look more expensive than they were

Not great value for money

Not good value for money

Stitch/Finish/Polish7%−0.02

issue with the stitching of number 16

have been blatantly repaired with stitching of the wrong colour

Material Quality7%−0.02

cheap fairground type of jewellery

Cery cheaply made

Love

Gifting Purpose46%+3.82

Beautiful gift

Fun gift

Quality gift

Quality-Overall19%−0.11

It's a lovely well made item

Good quality socks

Good quality

Value For Money8%−0.01

Good price

Worth buying

Good value for money

Color4%+0.15

Lovely subtle colours

The colour is lovely

Vibrant colours, arranged with care

Size-Overall4%−0.07

Fits beautifully

Good size and good value for money for this type of card

Perfect for a gift good size good quality

Return

0.4% Return rate 52% Fixable by listing

Size-Overall29%▄▄▅▆█▇

very small

box was smaller than I expected

I was very disappointed with the size for a 16 year old more for a 6-9 age I might even yet send it back Ill see what my g/daughter thinks

Quality-Overall18%▃▄█▄▅█

Foil balloons poor quality

some of the items looked cheap in quality

Not very good quality

Advertised Vs Actual Product8%█▇▃▇▁▁
Color6%█▃▁▂▁▁

.The only thing that I have taken a star off for is that the gift tag is more of a bright coral color so it didnt match with the pink

Value For Money4%▁▇▆▅█▁

Look more expensive than they were

Not great value for money

Not good value for money

FAQ

Common 16th Birthday Gifts Girl questions

Answered from the same tracked data.