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Socks

Pass

Socks scores 71 out of 100, a Pass. Shoppers spend $3.9M a year here, search demand grew +32.9% this quarter, and returns run at 0.4% of orders.

Flapen Score
71
71 / 100
Top 1% of 2,461 Fashion niches · +23 vs the category median of 48
Market size
£3.9M/yr7.4M searches / yr
90-day growth
+32.9%search demand this quarter
Competition
17%top-5 click share · 41 brands · 100 sellers

Flapen Score

Socks against its category

The dotted line is the Fashion average. Past it, Socks is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Socks 7.4M times last year and spent an estimated £3.9M. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 71 out of 100, a Pass.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.9M a year.

Searches, last 12 months
7.4M
Growth, 90 days vs prior 90
+32.9%
Conversion, latest week
5.5%
Market size, estimated
£3.9Ma year
Peak month
December3.4× the quietest month
Top search term
socks1.4M searches a year

02 · Price

A sale here is worth £9.55.

Listings sell for £9.55 on average, from £3.60 to £16.27. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,500 to 3,000 of them. At £9.55 that is £24K to £29K a year per listing.

Average price
£9.55under the $15 to $100 sweet spot
Price range
£3.60–£16.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
2,500–3,000
Revenue per listing a year
£24K–£29K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #18 within Activewear. It carries 3,370 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#18in Activewear
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,370per listing
Listings tracked
105

04 · Newcomers

Amazon counts 19 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 19 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
19Amazon's first-year sales bar
Average brand age
49 months

Products

Top Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£78K£155K£233K£310K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

100

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

17%

Top 20: 42%

Open market

50%

  • Niorasen11%
  • SockWaddles11%
  • Stoeury9%
  • Cirorld8%
  • YouShow6%
  • Niofind5%

Demand

Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • socks1.4M/yr
  • mens socks1.6M/yr
  • trainer socks399K/yr
  • ankle socks248K/yr
  • socks mens 9-12512K/yr
  • bamboo socks298K/yr
  • white socks248K/yr
  • mens trainer socks155K/yr
  • womens socks520K/yr
  • sports socks210K/yr

Reviews and returns

What reviews say buyers love and hate about Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+0.34

Low Quality

likely lower quality than these

Cheaper quality, obvious why

Size-Overall13%−0.02

Did not fit

Too big

Quite long

Thickness10%−0.08

Alot thicker than what I thought

Quite thick

not as thick as I would have liked

Gap/Hole7%−0.08

Holes in toe seam

and one has a hole in it

have a hole

Thin5%−0.06

Cheap very thin

The material now seems really thin

Thin material

Love

Comfort-Overall25%+2.76

Comfortable to wear

comfortable as possible

And comfortable

Quality-Overall21%+0.34

The quality feels solid for the price

These socks are good quality

Decent quality

Size-Overall12%−0.02

Not too tight

Very comfortable fit

Brilliant fit

Value For Money9%+0.78

Excellent value

Excellent value for money

Cheap price

Soft Feel4%

LOVELY AND SOFT

soft fabric

These socks are soft

Return

0.4% Return rate 55% Fixable by listing

Size-Overall33%▆▅█▇██

Did not fit

Too big

Quite long

Quality-Overall12%██▆▆▅▅

Low Quality

likely lower quality than these

Cheaper quality, obvious why

Thin10%█▇▆▅▆▅

Cheap very thin

The material now seems really thin

Thin material

Material Quality5%▃█▅▆▆▇

Not good material very cheap made

Not nice material at all

Very synthetic material

Feet Fit4%▄▆█▃█▆

find these too big

the foot part of the sock is too big

Too tight to even get onto my feet

FAQ

Common Socks questions

Answered from the same tracked data.