Socks
PassSocks scores 71 out of 100, a Pass. Shoppers spend $3.9M a year here, search demand grew +32.9% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 71 / 100Top 1% of 2,461 Fashion niches · +23 vs the category median of 4871
- Market size
- £3.9M/yr7.4M searches / yr
- 90-day growth
- +32.9%search demand this quarter
- Competition
- 17%top-5 click share · 41 brands · 100 sellers
Flapen Score
Socks against its category
The dotted line is the Fashion average. Past it, Socks is stronger. Inside it, weaker.
Market
The Socks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Socks 7.4M times last year and spent an estimated £3.9M. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 71 out of 100, a Pass.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.9M a year.
- Searches, last 12 months
- 7.4M
- Growth, 90 days vs prior 90
- +32.9%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £3.9Ma year
- Peak month
- December3.4× the quietest month
- Top search term
- socks1.4M searches a year
02 · Price
A sale here is worth £9.55.
Listings sell for £9.55 on average, from £3.60 to £16.27. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,500 to 3,000 of them. At £9.55 that is £24K to £29K a year per listing.
- Average price
- £9.55under the $15 to $100 sweet spot
- Price range
- £3.60–£16.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £24K–£29K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #18 within Activewear. It carries 3,370 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #18in Activewear
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,370per listing
- Listings tracked
- 105
04 · Newcomers
Amazon counts 19 of last year's 27 launches as successful.
27 products launched here in the last 12 months. Amazon counts 19 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 27
- Successful launches
- 19Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Socks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Niorasen Bamboo Trainer Socks for Men and Women 6 Pairs Ankle Sports Summer Socks Anti Blister Running Athletic Breathable Socks Low Cut Walking Short Socks
- Price
- £7.79
- Rating
- 4.5/5
- Reviews
- 4,253
- Age
- 2y ago

FM London Mens (10-pack) Plain Socks Black 6-11 UK
- Price
- £7.93
- Rating
- 4.4/5
- Reviews
- 19,805
- Age
- 10y ago

Niofind Bamboo Trainer Socks for Womens and Mens No Show Ankle Socks Low Cut Invisible Non Slip Liner Socks Multipack Casual Footies for Sneaker Loafers and Boat Shoes
- Price
- £7.65
- Rating
- 4.4/5
- Reviews
- 2,109
- Age
- 3y ago

SockWaddles Bamboo No Show Trainer Socks for Men and Women Low Cut Invisible Socks Men Ladies with Non-Slip Silicone Stripes Breathable Short Sock Black Size 9-12 5 Pairs
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 120
- Age
- 5mo ago

Stoeury Quarter Ankle Socks Men Cushioned & Anti-Blister Athletic Sports Socks with Arch Support Breathable Cotton Performance Trainer Sock for Running Walking Tennis Gym 6 PairsWhite 9-11
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 323
- Age
- 6mo ago
Trending
90-day click momentum
SockWaddles Bamboo No Show Trainer Socks for Men and Women Low Cut Invisible Socks Men Ladies with Non-Slip Silicone Stripes Breathable Short Sock Black Size 9-12 5 Pairs
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 120
- Age
- 5mo ago

Stoeury Quarter Ankle Socks Men Cushioned & Anti-Blister Athletic Sports Socks with Arch Support Breathable Cotton Performance Trainer Sock for Running Walking Tennis Gym 6 PairsWhite 9-11
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 323
- Age
- 6mo ago

Stoeury Bamboo Trainer Socks for Men & Women Breathable & Cushioned Anti-Blister Ankle Socks with Seamless Toe Ideal for Outdoor Running Gym & Summer Sports 6 Pairs Multipack
- Price
- £8.26
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 3mo ago

TIBISI Trainer Socks 10 Pairs Cotton Ankle Socks Breathable Low Cut Running Socks White Black Sports Athletic Everyday Sock for Men Women
- Price
- £12.23
- Rating
- 4.5/5
- Reviews
- 1,846
- Age
- 5y ago

Cirorld Running Trainer Socks for Men Women 6 Pairs Anti-Blister Cushioned Socks Breathable Cotton Ankle Sock Sports Short Sock for Walking Hiking Cycling White 9-11
- Price
- £10.07
- Rating
- 4.6/5
- Reviews
- 857
- Age
- 1y ago
Newest
by launch date
Stoeury Bamboo Trainer Socks for Men & Women Breathable & Cushioned Anti-Blister Ankle Socks with Seamless Toe Ideal for Outdoor Running Gym & Summer Sports 6 Pairs Multipack
- Price
- £8.26
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 3mo ago

SockWaddles Bamboo No Show Trainer Socks for Men and Women Low Cut Invisible Socks Men Ladies with Non-Slip Silicone Stripes Breathable Short Sock Black Size 9-12 5 Pairs
- Price
- £6.94
- Rating
- 4.3/5
- Reviews
- 120
- Age
- 5mo ago

Stoeury Quarter Ankle Socks Men Cushioned & Anti-Blister Athletic Sports Socks with Arch Support Breathable Cotton Performance Trainer Sock for Running Walking Tennis Gym 6 PairsWhite 9-11
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 323
- Age
- 6mo ago

Cirorld 6 Pairs Mens Black Socks Breathable Causal Cotton Socks Men Multipack Soft Smart Dress Sock with Reinforced Heel & Toe Suitable for Work and Daily Wear
- Price
- £6.63
- Rating
- 4.4/5
- Reviews
- 520
- Age
- 10mo ago

Stoeury Mens Bamboo Socks Wicking Breathable Cushioned Sports Socks for Hiking Walking Athletics Working Running Trekking Cycling Men Women Outdoor Anti Blister Crew Seamless Sock Gifts 6 Pairs
- Price
- £11.41
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
41 falling
Sellers
100
Top-5 brand share
45%
Top 20: 84%
Top-5 click share
17%
Top 20: 42%
Open market
50%
- Niorasen11%
- SockWaddles11%
- Stoeury9%
- Cirorld8%
- YouShow6%
- Niofind5%
Demand
Socks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Socks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- socks1.4M/yr
- mens socks1.6M/yr
- trainer socks399K/yr
- ankle socks248K/yr
- socks mens 9-12512K/yr
- bamboo socks298K/yr
- white socks248K/yr
- mens trainer socks155K/yr
- womens socks520K/yr
- sports socks210K/yr
Reviews and returns
What reviews say buyers love and hate about Socks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Low Quality
likely lower quality than these
Cheaper quality, obvious why
Did not fit
Too big
Quite long
Alot thicker than what I thought
Quite thick
not as thick as I would have liked
Holes in toe seam
and one has a hole in it
have a hole
Cheap very thin
The material now seems really thin
Thin material
Love
Comfortable to wear
comfortable as possible
And comfortable
The quality feels solid for the price
These socks are good quality
Decent quality
Not too tight
Very comfortable fit
Brilliant fit
Excellent value
Excellent value for money
Cheap price
LOVELY AND SOFT
soft fabric
These socks are soft
Return
0.4% Return rate 55% Fixable by listing
Did not fit
Too big
Quite long
Low Quality
likely lower quality than these
Cheaper quality, obvious why
Cheap very thin
The material now seems really thin
Thin material
Not good material very cheap made
Not nice material at all
Very synthetic material
find these too big
the foot part of the sock is too big
Too tight to even get onto my feet
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Socks questions
Answered from the same tracked data.








