Keyring

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £703K a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

3.8%

Market size, estimated

£703Ka year

Peak month

December1.4× the quietest month

Top search term

keyring899K searches a year

Listings sell for £5.15 on average, from £1.68 to £17.51. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £5.15 that is £5K to £6K a year per listing.

Average price

£5.15under the $15 to $100 sweet spot

Price range

£1.68–£17.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,000–1,250

Revenue per listing a year

£5K–£6K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #445 within Luggage & Travel Gear. It carries 1,490 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

96%

Out of stock, average day

5.1%

Average rank

#445in Luggage & Travel Gear

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,490per listing

Listings tracked

53

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months