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England Ladies Football Top

Pass

England Ladies Football Top scores 67 out of 100, a Pass. Shoppers spend $29K a year here, search demand grew >1,000% this quarter, and returns run at 0.9% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£29K/yr214K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
36%top-5 click share · 19 brands · 21 sellers

Flapen Score

England Ladies Football Top against its category

The dotted line is the Fashion average. Past it, England Ladies Football Top is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The England Ladies Football Top market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for England Ladies Football Top 214K times last year and spent an estimated £29K. The top 5 brands take 68% of clicks. Demand peaks in Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.8%
Market size, estimated
£29Ka year
Peak month
July234.1× the quietest month
Top search term
england top women84K searches a year

02 · Price

A sale here is worth £16.09.

Listings sell for £16.09 on average, from £5.32 to £70.80. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £16.09 that is £0 to £2K a year per listing.

Average price
£16.09inside the $15 to $100 sweet spot
Price range
£5.32–£70.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #2,717 within Tops, T-Shirts & Blouses. It carries 381 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
76%
Out of stock, average day
21.1%
Average rank
#2,717in Tops, T-Shirts & Blouses
Average rating
3.85 starsAmazon United Kingdom average 4.36 stars
Average reviews
381per listing
Listings tracked
59

04 · Newcomers

Amazon counts 0 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top England Ladies Football Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£868£2K£3K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

19 rising

Sellers

21

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

36%

Top 20: 66%

Open market

27%

  • Second Ave Gift Company40%
  • Purple Print House11%
  • I LOVE FANCY DRESS6%
  • Brand Threads6%
  • For G and PL5%
  • Generic5%

Demand

England Ladies Football Top search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26OctDecMarAprMayJunJulAugSepOctNovMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 234.1×

Search terms

Top England Ladies Football Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • england top women84K/yr
  • womens england top73K/yr
  • ladies england top16K/yr
  • england womens top15K/yr
  • womens england shirt11K/yr
  • womens england football top9K/yr
  • england tops women8K/yr

Reviews and returns

What reviews say buyers love and hate about England Ladies Football Top

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.40

Bit tight

Very small

SIZE DOWN

Quality-Overall17%+1.70

Poor quality

really cheap looking

well overpriced for the quality

Material Quality5%−0.04

Disappointed- awful material looks cheap

Its a cotton material nothing like the picture yes Im a size 16

I would not say value for money as the material is very thin

Shrinkage Resistance3%

T shirt shrunk in wash

Ill have to try to shrink it in the wash or deal with it being way too big by cropping it

Color2%−0.04

not only did it lose quite a bit of its colour

Love

Quality-Overall28%+1.70

Excellent quality

Outstanding shirt quality

Good quality, size an fit as ordered

Size-Overall23%−0.40

Great fit

Fit for a King

size an fit as ordered

Value For Money19%+1.86

Great shirt,good value for money

Good value for money

Great for the price

Comfort-Overall5%+0.24

Comfortable

Nice material very comfortable

Looks better on then off Fits well and feels l cool and comfortable

Material Quality4%−0.04

Nice material very comfortable

great t-shirt lovely material great design

Lovely soft material

Return

0.9% Return rate 79% Fixable by listing

Size-Overall74%██▆▇▆▆

Bit tight

Very small

SIZE DOWN

Quality-Overall10%▁▁▁▁▄█

Poor quality

really cheap looking

well overpriced for the quality

Material Quality6%▁▁▁██▇

Disappointed- awful material looks cheap

Its a cotton material nothing like the picture yes Im a size 16

I would not say value for money as the material is very thin

Advertised Vs Actual Product2%▁▁▁▁█▅

Looks nothing like the photos

INCORRECT PHOTO ADVERTISING

Length1%▁▁▁█▁▃

FAQ

Common England Ladies Football Top questions

Answered from the same tracked data.