Arsenal
PassArsenal scores 66 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, search demand grew +61.3% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 2,461 Fashion niches · +18 vs the category median of 4866
- Market size
- £1.4M/yr2.2M searches / yr
- 90-day growth
- +61.3%search demand this quarter
- Competition
- 50%top-5 click share · 13 brands · 82 sellers
Flapen Score
Arsenal against its category
The dotted line is the Fashion average. Past it, Arsenal is stronger. Inside it, weaker.
Market
The Arsenal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Arsenal 2.2M times last year and spent an estimated £1.4M. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +61.3%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £1.4Ma year
- Peak month
- December7.0× the quietest month
- Top search term
- arsenal907K searches a year
02 · Price
A sale here is worth £16.76.
Listings sell for £16.76 on average, from £3.78 to £39.39. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £16.76 that is £13K to £17K a year per listing.
- Average price
- £16.76inside the $15 to $100 sweet spot
- Price range
- £3.78–£39.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #78 within Activewear. It carries 420 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 83%
- Out of stock, average day
- 4.8%
- Average rank
- #78in Activewear
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 420per listing
- Listings tracked
- 29
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Arsenal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AFC Arsenal Gunners Scarf
- Price
- £12.33
- Rating
- 4.6/5
- Reviews
- 436
- Age
- 6y ago

adidas Mens Arsenal Third Shirt 2024 2025 Adults Blue L
- Price
- £35.20
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 1y ago

Hy-Pro Officially Licensed Arsenal F.C. Scribble Ball Size 2 Colour in Football with 5 Colouring Pens Stand & Pump Football Toys Arsenal Gifts for Boys and Girls 3+
- Price
- £11.59
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 1y ago

Arsenal Kids FC Short Pyjamas 13 Years Red/White
- Price
- £11.69
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 5y ago

Arsenal Kids FC Short Pyjamas 7-8 Years Red/White
- Price
- £11.21
- Rating
- 4.6/5
- Reviews
- 450
- Age
- 6y ago
Trending
estimated 90-day click momentum
HWC Trading Premier League Champions 25/26 Winners 2026 Gifts Printed Signed Autograph Picture for Football Fans and Supporters - A3 Framed (ID-006162)
- Price
- £20.89
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 3mo ago

Sporting Moments Arsenal Premier League Winners 25/26 Commemorative Print with Reproduced Player Signatures A4 Unframed - Arsenal Memorabilia Gift
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1mo ago

Arsenal FC Mens Polo Shirt Champions 2026 Official Football Black Large
- Price
- £24.76
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 26y ago

Legends Gallery Arsenal League Winners 2026 Poster Gift For Arsenal Fans Arsenal Gifts For Boys Saka Rice Mikel Arteta Digitally Reproduced Signature (A4 Unframed)
- Price
- £8.46
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1mo ago

adidas Mens Arsenal Third Shirt 2024 2025 Adults Blue L
- Price
- £35.20
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 1y ago
Newest
by launch date
Legends Gallery Arsenal League Winners 2026 Poster Gift For Arsenal Fans Arsenal Gifts For Boys Saka Rice Mikel Arteta Digitally Reproduced Signature (A4 Unframed)
- Price
- £8.46
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1mo ago

Sporting Moments Arsenal Premier League Winners 25/26 Commemorative Print with Reproduced Player Signatures A4 Unframed - Arsenal Memorabilia Gift
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1mo ago

Arsenal Official Premier League Champions Scarf 2025/26 Jacquard Knit Red and White with Club Crest 132cm x 19cm
- Price
- £14.59
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 2mo ago

HWC Trading Premier League Champions 25/26 Winners 2026 Gifts Printed Signed Autograph Picture for Football Fans and Supporters - A3 Framed (ID-006162)
- Price
- £20.89
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 3mo ago

FOCO Officially Licensed Arsenal FC Red Glide Backpack
- Price
- £20.27
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
82
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 89%
Open market
10%
- Arsenal46%
- adidas15%
- Hy-Pro10%
- FOCO9%
- Generic6%
- HWC Trading4%
- Open — no brand owns it (7 brands, 10%)
Demand
Arsenal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.0×
Search terms
Top Arsenal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- arsenal907K/yr
- arsenal gifts for men535K/yr
- arsenal gifts for boys359K/yr
- arsenal gifts203K/yr
- arsenal water bottle38K/yr
- arsenal gift44K/yr
- arsenal bottle15K/yr
- arsenal merchandise17K/yr
- arsenal gifts for women23K/yr
- arsenal accessories10K/yr
Reviews and returns
What reviews say buyers love and hate about Arsenal
We read the reviews and the return reasons for every product selling here.
“Quality of badge not very good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Arsenal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









