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Arsenal

Pass

Arsenal scores 66 out of 100, a Pass. Shoppers spend $1.4M a year here, search demand grew +61.3% this quarter, and returns run at 0.6% of orders.

Flapen Score
66
66 / 100
Top 3% of 2,461 Fashion niches · +18 vs the category median of 48
Market size
£1.4M/yr2.2M searches / yr
90-day growth
+61.3%search demand this quarter
Competition
50%top-5 click share · 13 brands · 82 sellers

Flapen Score

Arsenal against its category

The dotted line is the Fashion average. Past it, Arsenal is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arsenal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Arsenal 2.2M times last year and spent an estimated £1.4M. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+61.3%
Conversion, latest week
3.7%
Market size, estimated
£1.4Ma year
Peak month
December7.0× the quietest month
Top search term
arsenal907K searches a year

02 · Price

A sale here is worth £16.76.

Listings sell for £16.76 on average, from £3.78 to £39.39. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £16.76 that is £13K to £17K a year per listing.

Average price
£16.76inside the $15 to $100 sweet spot
Price range
£3.78–£39.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£17K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #78 within Activewear. It carries 420 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
83%
Out of stock, average day
4.8%
Average rank
#78in Activewear
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
420per listing
Listings tracked
29

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Arsenal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£70K£140K£209K£279K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

82

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

10%

  • Arsenal46%
  • adidas15%
  • Hy-Pro10%
  • FOCO9%
  • Generic6%
  • HWC Trading4%
  • Open — no brand owns it (7 brands, 10%)

Demand

Arsenal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Arsenal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arsenal907K/yr
  • arsenal gifts for men535K/yr
  • arsenal gifts for boys359K/yr
  • arsenal gifts203K/yr
  • arsenal water bottle38K/yr
  • arsenal gift44K/yr
  • arsenal bottle15K/yr
  • arsenal merchandise17K/yr
  • arsenal gifts for women23K/yr
  • arsenal accessories10K/yr

Reviews and returns

What reviews say buyers love and hate about Arsenal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%+0.92

Quality of badge not very good

Very cheap quality

Poor quality

Frame Quality18%−0.14

the frame is barely held together

Broken Frame

Very bad quality it arrived damaged the frame quality is awful

Value For Money10%+0.33

They were expensive for what they were worth

not for this price

Overpriced

Size-Overall10%−0.02

Great shirt was just the wrong size

bigger than I anticipated

Leak-Proof7%

Leaking bottle

Love

Quality-Overall37%+0.92

Excellent product

Good quality card grandson loved it

The card is of fine quality

Value For Money13%+0.33

Excellent value

Excellent price

at a reasonable price

Gifting Purpose8%+0.37

Gift

Great Gift

Very well received Christmas present

Advertised Vs Actual Product7%+0.56

As described

Just what

Its as described

Design-Overall6%+0.75

Very good quality designs is very clear granddaughter loves it

Lovely design and soft

Easy to construct and looks great

Return

0.6% Return rate 49% Fixable by listing

Size-Overall36%▅▅▆▅█▄

Great shirt was just the wrong size

bigger than I anticipated

Leak-Proof12%▆█▂▇▄▃

Leaking bottle

Frame Quality10%▁▁▁▁▁█

the frame is barely held together

Broken Frame

Very bad quality it arrived damaged the frame quality is awful

Quality-Overall7%▆█▆▃▅▄

Quality of badge not very good

Very cheap quality

Poor quality

Defective Material/Parts4%█▆▆█▁▅

FAQ

Common Arsenal questions

Answered from the same tracked data.