Skip to content

Man City Mug

Maybe

Returns run at only 1.1% of orders. But the top 5 brands take 91% of clicks, so Man City Mug is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£507K/yr975K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
40%top-5 click share · 11 brands · 67 sellers

Flapen Score

Man City Mug against its category

The dotted line is the Fashion average. Past it, Man City Mug is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Man City Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Man City Mug 975K times last year and spent an estimated £507K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 975K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £507K a year.

Searches, last 12 months
975K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
2.7%
Market size, estimated
£507Ka year
Peak month
December6.4× the quietest month
Top search term
man city199K searches a year

02 · Price

A sale here is worth £18.98.

Listings sell for £18.98 on average, from £7.49 to £46.48. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £18.98 that is £2K to £5K a year per listing.

Average price
£18.98inside the $15 to $100 sweet spot
Price range
£7.49–£46.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #292 within Boys. It carries 175 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
87%
Out of stock, average day
2.0%
Average rank
#292in Boys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
175per listing
Listings tracked
39

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Man City Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£20K£41K£61K£81K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

67

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

7%

  • MANCHESTER CITY56%
  • PUMA19%
  • Hy-Pro9%
  • FOCO4%
  • The Gift Scholars3%
  • Generic2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Man City Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Man City Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • man city199K/yr
  • manchester city157K/yr
  • city101K/yr
  • man city gifts for boys189K/yr
  • manchester city gifts for boys93K/yr
  • man city gifts for men83K/yr
  • man city gifts61K/yr
  • manchester city gifts for men50K/yr
  • manchester city gifts26K/yr
  • manchester city merchandise6K/yr

Reviews and returns

What reviews say buyers love and hate about Man City Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+2.28

Cheap & badly made

Really bad quality

Terribly thin quality

Durability13%−0.09

However, It Marks and Dents Easily

I expected it to last much longer

now subsequently has started loosing/ peeling the outer covering

Size-Overall13%−0.01

Not fit for the dogs basket

Not fit for purpose

Runs small

Leak-Proof12%

Leaks

Poor, leaks

Bought for my 6 year old son for school and it leaks

Defective Material/Parts8%−0.05

Defective product

Love

Quality-Overall40%+2.28

Good quality and they arrived in good condition, on time

Good quality, arrived quickly

Excellent product

Size-Overall13%−0.01

Excellent fit

Lovely city shirt fits just right

True to size

Value For Money12%+0.58

Good value for money

Great value

Good value

Advertised Vs Actual Product7%+0.48

As advertised

Exactly what it is

Exactly as described

Gifting Purpose7%+0.16

an idea gift

Nice present

Present for my sons birthday he loves it and great quality

Return

1.1% Return rate 62% Fixable by listing

Size-Overall53%▅▅▇▅█▇

Not fit for the dogs basket

Not fit for purpose

Runs small

Quality-Overall7%▁█▄▁▄▅

Cheap & badly made

Really bad quality

Terribly thin quality

Gifting Purpose4%██▃▁▁▄

I would have preferred to have a gift to give

Leak-Proof4%█▃▂▁▂▁

Leaks

Poor, leaks

Bought for my 6 year old son for school and it leaks

Defective Material/Parts4%▂▃▁█▁▅

Defective product

FAQ

Common Man City Mug questions

Answered from the same tracked data.