21st Birthday Gifts for Her

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £628K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

4.8%

Market size, estimated

£628Ka year

Peak month

January1.8× the quietest month

Top search term

21st birthday gifts for her786K searches a year

Listings sell for £11.38 on average, from £3.47 to £37.38. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £11.38 that is £6K to £9K a year per listing.

Average price

£11.38under the $15 to $100 sweet spot

Price range

£3.47–£37.38

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #63 within Jewellery. It carries 805 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

8.0%

Average rank

#63in Jewellery

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

805per listing

Listings tracked

52

19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months