England Hat
MaybeSearch demand grew >1,000% this quarter. But shoppers spend only $32K a year here, so England Hat is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 2,461 Fashion niches · +15 vs the category median of 4863
- Market size
- £32K/yr84K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 49%top-5 click share · 23 brands · 53 sellers
Flapen Score
England Hat against its category
The dotted line is the Fashion average. Past it, England Hat is stronger. Inside it, weaker.
Market
The England Hat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for England Hat 84K times last year and spent an estimated £32K. The top 5 brands take 68% of clicks. Demand peaks in Jun–Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £32Ka year
- Peak month
- July29.5× the quietest month
- Top search term
- england hat45K searches a year
02 · Price
A sale here is worth £9.75.
Listings sell for £9.75 on average, from £5.09 to £23.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.75 that is £975 to £2K a year per listing.
- Average price
- £9.75under the $15 to $100 sweet spot
- Price range
- £5.09–£23.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £975–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #226 within Accessories. It carries 27 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 82%
- Out of stock, average day
- 14.8%
- Average rank
- #226in Accessories
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 27per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 10 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top England Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hyper Mart England Reversible Its Coming Home Bucket Hat St Georges Cross Polyester 56-58cm Unisex for Football Rugby Cricket Festivals & St Georges Day (Blue Red and White)
- Price
- £7.53
- Rating
- 3.4/5
- Reviews
- 10
- Age
- 3mo ago

England Bucket Hat for Football World Cup Unisex White Blue or Red Head Circumference 56-58cm (Cotton Blue)
- Price
- £11.23
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 2y ago

Buckets of Hats Lions Traditional England Bucket Hat for Football and Cricket Supporters Navy Blue
- Price
- £13.13
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 1y ago

England Bucket Hat for Football World Cup Unisex White Blue or Red Head Circumference 56-58cm (Cotton Red)
- Price
- £10.83
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 2y ago

Buckets of Hats England Bucket Hat England Flag St Georges Cross White and Red
- Price
- £8.80
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 7mo ago
Trending
90-day click momentum
YESAH England Bucket Hat for St. GeorgeDay Reversible Sun Cap Football Fan
- Price
- £5.80
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 4mo ago

Beyond Happy England Bucket Hat - Traditional England Sun Hat Unisex Design - Heavy Duty 70% Cotton (Cotton Blend Grey)
- Price
- £12.47
- Rating
- 3.9/5
- Reviews
- 19
- Age
- 7mo ago

SJAUBKJOG England Accessories Fan Set for Major Football Event 2026 - St Georges Cross Bucket Hat Flag Sunglasses & Temporary Tattoos - Patriotic England Cap Kit for Men Women Match Day Party Red
- Price
- £7.48
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 3mo ago

PUQGAOIP 4 Pcs England Bucket Hat Set St Georges Cross Sun Hat with Football Necklace Bracelet and Face Tattoos Essential England 2026 Merchandise and Fun England Accessories
- Price
- £6.26
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 3mo ago

Fanatics 3 Lions England Bucket Hat - One Size (Adults) Navy Blue
- Price
- £8.11
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 2mo ago
Newest
by launch date
Truebuy England Reversible Bucket Hat St Georges Cross Football Fan Gear Sun Protection Packable & Lightweight Unisex UK Fit Perfect Match Day Accessory (Red & Blue England Bucket Hat)
- Price
- £7.33
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

SOCK-TEC Mens England Retro Bucket Hat Football Fan Adults Unisex Cotton Reversible Summer Festival Cap (1990 Away)
- Price
- £8.36
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1mo ago

Buckets of Hats Giant 58cm England Football Foam Cowboy Hat | Its Coming Home | Oversized Football Fancy Dress Funny Hat | England Supporters Accessory for World Cup Euros & Match Days White
- Price
- £13.87
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago

Topline England World Cup 2026 Merchandise - England Fan Kit 3-Piece Supporter Set - St George Rayon Cape Stetson Hat with Badge Horn & Flag. Womens Mens Accessories for Football World Cup 2026
- Price
- £13.63
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 2mo ago

Fanatics 3 Lions England Bucket Hat - One Size (Adults) Navy Blue
- Price
- £8.11
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
53
Top-5 brand share
68%
Top 20: 97%
Top-5 click share
49%
Top 20: 87%
Open market
27%
- Express Brands Direct22%
- Buckets of Hats18%
- Hyper Mart15%
- Hy-Pro7%
- I LOVE FANCY DRESS6%
- Jidkhfk5%
Demand
England Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 29.5×
Search terms
Top England Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- england hat45K/yr
- england hats20K/yr
- england hats for men8K/yr
- england football hat5K/yr
- england fancy dress6K/yr
Reviews and returns
What reviews say buyers love and hate about England Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
or just dont fit right
comes up large
Small fitting
Cheap Tat
Cheap looking awful
Poor quality
I mean it's not a huge amount of money
very overpriced
Bit pricey for what it is
material is cheap felt
Cheap and nasty, poor material with a printed on badge
Think that if you wore this on a hot day you will sweat like mad
Love
It seems well made too
The hat is really good quality
Excellent product
Fits well
it fit straight away
fits around my head easily
Good worth the money
Good product for the price
Great value
show up much better than I expected to be honest
As described
Just what I wanted
seems pretty well made with a fun design
with a bold national flag design that shows team spirit
I'm really pleased with the reversible design
Return
0.2% Return rate 85% Fixable by listing
or just dont fit right
comes up large
Small fitting
Cheap Tat
Cheap looking awful
Poor quality
Its not as nice looking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common England Hat questions
Answered from the same tracked data.









