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Scotland Football Tops

Pass

Scotland Football Tops scores 67 out of 100, a Pass. Shoppers spend an estimated $85K a year here, search demand grew +984.1% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£85K/yr666K searches / yr
90-day growth
+984.1%search demand this quarter
Competition
24%top-5 click share · 18 brands · 23 sellers

Flapen Score

Scotland Football Tops against its category

The dotted line is the Fashion average. Past it, Scotland Football Tops is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotland Football Tops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scotland Football Tops 666K times last year and spent an estimated £85K. The top 5 brands take 72% of clicks. Demand peaks in Jun. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 666K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +984.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
666K
Growth, 90 days vs prior 90
+984.1%
Conversion, latest week
0.7%
Market size, estimated
£85Ka year
Peak month
June20.2× the quietest month
Top search term
scotland football shirt257K searches a year

02 · Price

A sale here is worth £18.82.

Listings sell for £18.82 on average, from £5.80 to £39.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £18.82 that is £0 to £2K a year per listing.

Average price
£18.82inside the $15 to $100 sweet spot
Price range
£5.80–£39.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #1,051 within Tops, T-Shirts & Shirts. It carries 120 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
32%
Out of stock, average day
25.5%
Average rank
#1,051in Tops, T-Shirts & Shirts
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
120per listing
Listings tracked
92

04 · Newcomers

1 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Scotland Football Tops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

23

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

24%

Top 20: 52%

Open market

20%

  • Score Draw36%
  • Purple Print House11%
  • STREETWISE CLOTHING QUALITY CASUAL WEAR10%
  • Uneek clothing9%
  • Belarte8%
  • Scottish FA7%

Demand

Scotland Football Tops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 20.2×

Search terms

Top Scotland Football Tops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scotland football shirt257K/yr
  • scotland top89K/yr
  • scotland t shirt70K/yr
  • scotland football tops33K/yr
  • scotland football top32K/yr
  • scotland tops20K/yr
  • no scotland no party t shirt18K/yr
  • scotland shirt20K/yr
  • scotland tshirt17K/yr
  • scotland national team football shirt17K/yr

Reviews and returns

What reviews say buyers love and hate about Scotland Football Tops

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Size-Overall”
0.4%of orders come back
“size up”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Scotland Football Tops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data