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Scotland Football Tops

Scotland Football Tops shows demand growing +984.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

67
Worth a look
Market size 21Growth 100Conversion 9Competition 91Returns 98Price range 73Avg price 85Brand share 54Review moat 94Quality gap 65
This niche Category average

Is Scotland Football Tops profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scotland Football Tops is a £85K/yr Amazon United Kingdom market (666K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jun. Verdict: Worth a look — 67/100.

Scotland Football Tops: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +984.1% over the last 90 days and 0.7% of searches end in a purchase.

£85K

revenue / yr

Units sold / yr5K
Search volume / yr+984.1%666K
Conversion rate0.7%
Avg price£18.82

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers18 · 23
Top-5 product click share24%
Open market28%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 92 products

Sponsored placement58%
New entrants (1y)36· 1 succeeded
Avg rating4.4★
Avg reviews120

Top Scotland Football Tops products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

24%

Top 20: 52%

Open market

20%

  • Score Draw36%
  • Purple Print House11%
  • STREETWISE CLOTHING QUALITY CASUAL WEAR10%
  • Uneek clothing9%
  • Belarte8%
  • Scottish FA7%

Scotland Football Tops demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume666KCVR0.7%Products92Brands18Top 5 Brands72%OOS Rate25.5%Rating4.4★Reviews120Avg BSR#1,051
150K100KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 20.2×

Top Scotland Football Tops search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scotland football shirt257K/yr
  • scotland top89K/yr
  • scotland t shirt70K/yr
  • scotland football tops33K/yr
  • scotland football top32K/yr
  • scotland tops20K/yr
  • no scotland no party t shirt18K/yr
  • scotland shirt20K/yr
  • scotland tshirt17K/yr
  • scotland national team football shirt17K/yr

What reviews say buyers love and hate about Scotland Football Tops

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall33%

Very good quality shirt

Size-Overall30%

Excellent fit

Value For Money10%

Great value

Material Quality9%

Nice soft material

Advertised Vs Actual Product3%

Just as described

What buyers complain about

80% of reviews
Size-Overall34%

size up

Quality-Overall29%

Average Quality Shirt

Value For Money7%

looks so expensive

Thin3%

Thin material

Functionality-Overall3%

just didnt work for me

Scotland Football Tops return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

90%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
78%
2Quality-Overall
4%
3Material Quality
3%
4Color
3%
5Neck Fit
2%

Common Scotland Football Tops questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scotland Football Tops 67/100 on Amazon United Kingdom — Worth a look. The niche generates £85K/yr across 92 tracked products. 1 of 36 products launched in the last 360 days are still selling. Search demand moved +984.1% over the last 90 days.
Search demand for Scotland Football Tops on Amazon United Kingdom peaks in Jun, where the busiest month runs 20.2× the quietest.