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Scotland Football Tops

Pass

Scotland Football Tops scores 67 out of 100, a Pass. Shoppers spend $85K a year here, search demand grew +984.1% this quarter, and returns run at 0.4% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£85K/yr666K searches / yr
90-day growth
+984.1%search demand this quarter
Competition
24%top-5 click share · 18 brands · 23 sellers

Flapen Score

Scotland Football Tops against its category

The dotted line is the Fashion average. Past it, Scotland Football Tops is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotland Football Tops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scotland Football Tops 666K times last year and spent an estimated £85K. The top 5 brands take 72% of clicks. Demand peaks in Jun. Flapen scores it 67 out of 100, a Pass.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 666K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +984.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
666K
Growth, 90 days vs prior 90
+984.1%
Conversion, latest week
0.7%
Market size, estimated
£85Ka year
Peak month
June20.2× the quietest month
Top search term
scotland football shirt257K searches a year

02 · Price

A sale here is worth £18.82.

Listings sell for £18.82 on average, from £5.80 to £39.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £18.82 that is £0 to £2K a year per listing.

Average price
£18.82inside the $15 to $100 sweet spot
Price range
£5.80–£39.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #1,051 within Tops, T-Shirts & Shirts. It carries 120 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
32%
Out of stock, average day
25.5%
Average rank
#1,051in Tops, T-Shirts & Shirts
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
120per listing
Listings tracked
92

04 · Newcomers

Amazon counts 1 of last year's 36 launches as successful.

36 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Scotland Football Tops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

24%

Top 20: 52%

Open market

20%

  • Score Draw36%
  • Purple Print House11%
  • STREETWISE CLOTHING QUALITY CASUAL WEAR10%
  • Uneek clothing9%
  • Belarte8%
  • Scottish FA7%

Demand

Scotland Football Tops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 20.2×

Search terms

Top Scotland Football Tops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scotland football shirt257K/yr
  • scotland top89K/yr
  • scotland t shirt70K/yr
  • scotland football tops33K/yr
  • scotland football top32K/yr
  • scotland tops20K/yr
  • no scotland no party t shirt18K/yr
  • scotland shirt20K/yr
  • scotland tshirt17K/yr
  • scotland national team football shirt17K/yr

Reviews and returns

What reviews say buyers love and hate about Scotland Football Tops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%+1.85

size up

it was a little tight

very small sized

Quality-Overall29%−0.25

Average Quality Shirt

Terrible Quality

Cheap rubbish

Value For Money7%+1.06

looks so expensive

its very expensive so maybe you do actually get what you pay for

Why pay way for way over priced tops when you can have retro

Thin3%+0.13

Thin material

Functionality-Overall3%−0.04

just didnt work for me

Love

Quality-Overall33%−0.25

Very good quality shirt

Quality shirt

Brilliant quality

Size-Overall30%+1.85

Excellent fit

The saltire is just right size

True to size

Value For Money10%+1.06

Great value

Good value

Great for the price

Material Quality9%+0.53

Nice soft material

Nice silky material

Good quality material

Advertised Vs Actual Product3%+0.39

Just as described

looks exactly as in the pic

Return

0.4% Return rate 90% Fixable by listing

Size-Overall78%█▆▆▄▇▆

size up

it was a little tight

very small sized

Quality-Overall4%▁▁▄█▁▃

Average Quality Shirt

Terrible Quality

Cheap rubbish

Material Quality3%▁▄▄█▃▂
Color3%▁█▃█▁▂
Neck Fit2%▁▁▁█▃▂

FAQ

Common Scotland Football Tops questions

Answered from the same tracked data.