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67

scotland football tops

Worth a look

Shows demand growing +984.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 100Conversion 9Competition 91Returns 98Price range 73Avg price 85Brand share 54Review moat 94Quality gap 65

Growth

Incredible+984.1%

90-day search growth — must beat 0% to launch

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great119.6

avg incumbent reviews — the moat a new listing must climb

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great£18.82

avg listing price — sweet spot $15–$100

Price range

Good£5.80–£39.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Bad£85K

£85K/yr · 666K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, scotland football tops is a £85K/yr Amazon United Kingdom market (666K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jun. Verdict: Worth a look — 67/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

scotland football tops market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
£75K–£94K
units × avg price
Conversion rate
0.7%
Avg BSR
#1,051
Page quality
0%
Prime
32%
Sponsored
58%
Out of stock
25.5%
Avg brand age
40 months
Avg seller age
178 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

24%

Top 20: 52%

Open market

20%

  • Score Draw36%
  • Purple Print House11%
  • STREETWISE CLOTHING QUALITY CASUAL WEAR10%
  • Uneek clothing9%
  • Belarte8%
  • Scottish FA7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +984.1% search growth over the last 90 days.
150K100KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 20.2×

Top scotland football tops search terms

  • scotland football shirt257K/yr
  • scotland top89K/yr
  • scotland t shirt70K/yr
  • scotland football tops33K/yr
  • scotland football top32K/yr
  • scotland tops20K/yr
  • no scotland no party t shirt18K/yr
  • scotland shirt20K/yr
  • scotland tshirt17K/yr
  • scotland national team football shirt17K/yr
All search terms

Top scotland football tops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£2K4%£3K6%£5K8%£7K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about scotland football tops

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Very good quality shirt”

Size-Overall30%

“Excellent fit”

Value For Money10%

“Great value”

Material Quality9%

“Nice soft material”

Advertised Vs Actual Product3%

“Just as described”

Thickness2%

“thick enough for winter”

Gifting Purpose2%

“Present for my husband”

Embellishment/Embroidery Quality2%

“This is a really nice item with a lovely embroidered Scotland crest”

Color1%

“still show your colours at a great price”

Comfort-Overall1%

“Excellent fit, very comfy”

What buyers complain about

Size-Overall34%

“size up”

Quality-Overall29%

“Average Quality Shirt”

Value For Money7%

“looks so expensive”

Thin3%

“Thin material”

Functionality-Overall3%

“just didnt work for me”

Print Quality3%

“I would have left no stars if possible it's a terrible shape cheaply printed looks nothing like advert wouldn't be seen wearing it in public”

Top return reasons

Size-Overall78%
Quality-Overall4%
Material Quality3%
Color3%
Neck Fit2%
Value For Money1%
Length1%
Shape/Style1%
Advertised Vs Actual Product1%
Arm Fit1%

Common questions

Is scotland football tops profitable to sell on Amazon United Kingdom?
The niche generates £85K/yr across 92 tracked products. 1 of 36 products launched in the last 360 days are still selling. 90-day search growth is +984.1%. Flapen's verdict: Worth a look (67/100).
How competitive is the scotland football tops niche?
18 brands and 23 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in scotland football tops?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.4%.
When does demand for scotland football tops peak?
Demand peaks in Jun; the busiest month runs 20.2× the quietest.
What does it cost to enter the scotland football tops niche?
Listings span £5.80–£39.67; the average listing price is £18.82 (sweet spot $15–$100). The average incumbent carries 120 reviews — the moat a new listing must climb.