Skip to content

Nipple Covers

Pass

Nipple Covers scores 68 out of 100, a Pass. Shoppers spend an estimated $892K a year here, search demand grew +142.1% this quarter, and an estimated 0.5% of orders come back.

Filters Trending
Flapen Score
68
68 / 100
Top 2% of 2,461 Fashion niches · +20 vs the category median of 48
Market size
£892K/yr910K searches / yr
90-day growth
+142.1%search demand this quarter
Competition
59%top-5 click share · 13 brands · 22 sellers

Flapen Score

Nipple Covers against its category

The dotted line is the Fashion average. Past it, Nipple Covers is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nipple Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nipple Covers 910K times last year and spent an estimated £892K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 910K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +142.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £892K a year.

Searches, last 12 months
910K
Growth, 90 days vs prior 90
+142.1%
Conversion, latest week
12.0%
Market size, estimated
£892Ka year
Peak month
July4.1× the quietest month
Top search term
nipple covers672K searches a year

02 · Price

A sale here is worth £8.14.

Listings sell for £8.14 on average, from £2.58 to £16.43. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £8.14 that is £33K to £41K a year per listing.

Average price
£8.14under the $15 to $100 sweet spot
Price range
£2.58–£16.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£33K–£41K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #12 within Nightwear, Lingerie & Underwear. It carries 1,022 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#12in Nightwear, Lingerie & Underwear
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,022per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nipple Covers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£45K£89K£134K£178K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

22

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 98%

Open market

17%

  • Niparons33%
  • XJSGS24%
  • Qiuyan8%
  • Septeamay7%
  • NEATS6%
  • Bafully5%
  • Open — no brand owns it (7 brands, 17%)

Demand

Nipple Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×

Search terms

Top Nipple Covers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nipple covers672K/yr
  • nip covers49K/yr
  • nipple covers invisible37K/yr
  • nipple cover23K/yr
  • silicone nipple covers22K/yr
  • nipple pasties21K/yr
  • nipple stickers13K/yr
  • boob covers8K/yr
  • niples cover7K/yr
  • silicone reusable nipple covers5K/yr

Reviews and returns

What reviews say buyers love and hate about Nipple Covers

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Allergies”
0.5%of orders come back
“it ripped my skin of with them so got blisters too”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nipple Covers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data