Nipple Covers
PassNipple Covers scores 68 out of 100, a Pass. Shoppers spend $892K a year here, search demand grew +142.1% this quarter, and returns run at 0.5% of orders.
- Flapen Score
- 68 / 100Top 2% of 2,461 Fashion niches · +20 vs the category median of 4868
- Market size
- £892K/yr910K searches / yr
- 90-day growth
- +142.1%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 22 sellers
Flapen Score
Nipple Covers against its category
The dotted line is the Fashion average. Past it, Nipple Covers is stronger. Inside it, weaker.
Market
The Nipple Covers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nipple Covers 910K times last year and spent an estimated £892K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.
01 · Demand
12.0% of searches ended in a purchase last week.
Shoppers searched for this 910K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +142.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £892K a year.
- Searches, last 12 months
- 910K
- Growth, 90 days vs prior 90
- +142.1%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £892Ka year
- Peak month
- July4.1× the quietest month
- Top search term
- nipple covers672K searches a year
02 · Price
A sale here is worth £8.14.
Listings sell for £8.14 on average, from £2.58 to £16.43. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £8.14 that is £33K to £41K a year per listing.
- Average price
- £8.14under the $15 to $100 sweet spot
- Price range
- £2.58–£16.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £33K–£41K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #12 within Nightwear, Lingerie & Underwear. It carries 1,022 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #12in Nightwear, Lingerie & Underwear
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,022per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Nipple Covers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
XJSGS Nipple Covers Nipple Pasties Invisible Silicone Nipple Cover Reusable Adhesive Nipple Stickers(2pairs)
- Price
- £5.35
- Rating
- 4.3/5
- Reviews
- 2,685
- Age
- 8y ago
Niparons Signature Nipple Covers (7.6cm) - Refined 2026 Design Invisible Finish Enhanced-Coverage Centre Ultra-Thin Edges Reusable Adhesive Silicone Pasties (Crème Brûlée)
- Price
- £10.68
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2mo ago
Niparons Nipple Covers - Premium Invisible Adhesive Reusable Silicone Nipple Covers (Soufflé 10cm)
- Price
- £10.81
- Rating
- 4.2/5
- Reviews
- 384
- Age
- 2y ago
Qiuyan 2 Pairs Silicone Nipple Covers Pasties Invisible Reusable Adhesive for Party Dress - Round
- Price
- £3.36
- Rating
- 4.3/5
- Reviews
- 2,373
- Age
- 7y ago
Septeamay 2 Pairs Nipple Covers for Women Silicone Pasties Nipple Cover Invisible Reusable Adhesive Nipple Covers Breast Pads 8cm/3.15Inch for Backless Dress Party Beige Lightweight and Soft
- Price
- £5.53
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 2y ago
Trending
90-day click momentum
Niparons Nipple Covers - Premium Invisible Adhesive Reusable Silicone Nipple Covers (Cocoa Truffle 8cm)
- Price
- £10.73
- Rating
- 4.2/5
- Reviews
- 384
- Age
- 2y ago
Niparons Signature Nipple Covers (7.6cm) - Refined 2026 Design Invisible Finish Enhanced-Coverage Centre Ultra-Thin Edges Reusable Adhesive Silicone Pasties (Affogato)
- Price
- £10.71
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2mo ago
Niparons Signature Nipple Covers (7.6cm) - Refined 2026 Design Invisible Finish Enhanced-Coverage Centre Ultra-Thin Edges Reusable Adhesive Silicone Pasties (Crème Brûlée)
- Price
- £10.68
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2mo ago
Niparons Nipple Covers - Premium Invisible Adhesive Reusable Silicone Nipple Covers (Soufflé 10cm)
- Price
- £10.81
- Rating
- 4.2/5
- Reviews
- 384
- Age
- 2y ago
Niparons Nipple Covers - Premium Invisible Adhesive Reusable Silicone Nipple Covers (Dulce De Leche 8cm)
- Price
- £11.22
- Rating
- 4.2/5
- Reviews
- 384
- Age
- 2y ago
Newest
by launch dateNiparons Signature Nipple Covers (7.6cm) - Refined 2026 Design Invisible Finish Enhanced-Coverage Centre Ultra-Thin Edges Reusable Adhesive Silicone Pasties (Crème Brûlée)
- Price
- £10.68
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2mo ago
Niparons Signature Nipple Covers (7.6cm) - Refined 2026 Design Invisible Finish Enhanced-Coverage Centre Ultra-Thin Edges Reusable Adhesive Silicone Pasties (Affogato)
- Price
- £10.71
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2mo ago
40Pcs Invisible Nipple Covers Self Adhesive Plum Petal Shaped Pasties Set
- Price
- £2.58
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 2y ago
Vikrami lighting 60PCS Nipple Covers Invisible Self-Adhesive Disposable Breast Pasties Boob Tape Soft Comfortable Shape Nipple Stickers (60 round flowers)
- Price
- £2.78
- Rating
- 3.7/5
- Reviews
- 114
- Age
- 2y ago
Septeamay 2 Pairs Nipple Covers for Women Silicone Pasties Nipple Cover Invisible Reusable Adhesive Nipple Covers Breast Pads 8cm/3.15Inch for Backless Dress Party Beige Lightweight and Soft
- Price
- £5.53
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
22
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
17%
- Niparons33%
- XJSGS24%
- Qiuyan8%
- Septeamay7%
- NEATS6%
- Bafully5%
- Open — no brand owns it (7 brands, 17%)
Demand
Nipple Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×
Search terms
Top Nipple Covers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nipple covers672K/yr
- nip covers49K/yr
- nipple covers invisible37K/yr
- nipple cover23K/yr
- silicone nipple covers22K/yr
- nipple pasties21K/yr
- nipple stickers13K/yr
- boob covers8K/yr
- niples cover7K/yr
- silicone reusable nipple covers5K/yr
Reviews and returns
What reviews say buyers love and hate about Nipple Covers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it ripped my skin of with them so got blisters too
Gives you rashes
Awful skin reaction to these
The adhesive needs a bit of care after use
are not very sticky
I did not find them sticky enough as they started to slip down
hurts taking off
I was left with very sore
In so much pain now
Too thick to be invisible
Theyre thinner than others Ive used before
They are thin
Cheap and nasty
v poor quality
Not the best
Love
They are comfortable
Very comfy when on
Very comfortable to wear
Excellent product
Overall, they are a reliable, affordable, and long lasting option that I would happily recommend
the quality is good
Easy to use
So easy to put on
easy to get on and off
Well worth buying
Good value for the price
Great value for money
They adhere well
great adhesion
The adhesive is reliable while still being easy to remove
Return
0.5% Return rate 63% Fixable by listing
The adhesive needs a bit of care after use
are not very sticky
I did not find them sticky enough as they started to slip down
Cheap and nasty
v poor quality
Not the best
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nipple Covers questions
Answered from the same tracked data.