Belly Button Bars
Belly Button Bars shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Belly Button Bars profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Belly Button Bars is a £644K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 59/100.
Belly Button Bars: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +26.8% over the last 90 days and 5.0% of searches end in a purchase.
£644K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 33 products
Top Belly Button Bars products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EOAMGO Surgical Stainless Steel Belly Button Rings Long Short 16g Set of 6 Stainless Steel
- Price
- £7.08
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago
FECTAS Pack of 4 Belly Button Ring Set Stainless Steel 14 Gauge Navel Barbell 10mm Bars Piercing Jewellery
- Price
- £5.84
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 7y ago
Crdifu 5Pcs Belly Button Bars Silver Belly Bar 316L Stainless Steel Belly Bars 14 Gauge 10mm Belly Button Piercing Basic Navel Jewellery Barbell Set Clear Cubic Zirconia Everyday Essentials Pack
- Price
- £8.02
- Rating
- 4.4/5
- Reviews
- 4,058
- Age
- 7y ago
AceFun Titanium Belly Bar - 10mm Silver Navel Piercing Jewelry with Cubic Zirconia
- Price
- £7.50
- Rating
- 4.3/5
- Reviews
- 591
- Age
- 1y ago
FECTAS 3pcs Belly Bars 10mm Silver Belly Button Bars Heart Belly Ring Stainless Steel 14G Navel Piercing Jewellery for Women
- Price
- £6.21
- Rating
- 4.4/5
- Reviews
- 586
- Age
- 2y ago
Trending
90-day click momentum
AVYRING 14G 10mm Belly Button Ring for Women Titanium Navel Piercing Jewelry Silver & Gold Belly Bars Shiny & Comfortable
- Price
- £7.93
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago
MODRSA 14G Triple CZ Inlaid Belly Bar Surgical Steel Womens Reverse Clear CZ Belly Piercing 10mm Banana Barbell Piercing Crystal
- Price
- £5.52
- Rating
- 4.3/5
- Reviews
- 1,914
- Age
- 7y ago
EOAMGO Surgical Stainless Steel Belly Button Rings Long Short 16g Set of 6 Stainless Steel
- Price
- £7.08
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago
Morfetto 9Pcs Belly Button Bars - Gold Belly Bar 10mm Hypoallergenic Surgical Steel Belly Bars 14G CZ Opal Clicker Belly Button Piercing for Women Belly Ring Navel Piercing Jewllery
- Price
- £9.37
- Rating
- 4.2/5
- Reviews
- 153
- Age
- 1y ago
UICCVOKK 8pcs Stainless Steel Belly Ring Set - Hypoallergenic Navel Bars Rings Belly Button Piercing Jewellery Belly Bars Set for Women Pink/Blue/Rose Gold/Gold/Silver (Blue)
- Price
- £6.54
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Newest
by launch date
Nelytiya 5Pcs Silver Belly Button Bars Dangly Surgical Steel Belly Bars Set Hypoallergenic Navel Piercing Jewelry For Women
- Price
- £7.84
- Rating
- 4.1/5
- Reviews
- 62
- Age
- 1y ago
AVYRING 14G 10mm Belly Button Ring for Women Titanium Navel Piercing Jewelry Silver & Gold Belly Bars Shiny & Comfortable
- Price
- £7.93
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago
MILACOLATO 8Pcs Gold Belly Button Rings Set Surgical Stainless Steel Belly Button Piercing Flower Heart Butterfly Dangly Belly Ring Clicker Belly Piercing Navel Piercing Jewelry for Women 10mm
- Price
- £11.54
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 1y ago
UICCVOKK 8pcs Stainless Steel Belly Ring Set - Hypoallergenic Navel Bars Rings Belly Button Piercing Jewellery Belly Bars Set for Women Pink/Blue/Rose Gold/Gold/Silver (Blue)
- Price
- £6.54
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
DAVBNM 11 Pcs Dangly Belly Button Bars Belly Bars Dangly Set Navel Piercing Jewelry Belly Button Piercing Barbell Navel Bars Piercing Jewelry Flower Butterfly Navel Bars Set for Women Silver
- Price
- £8.88
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 falling
Sellers
31
Top-5 brand share
70%
Top 20: 97%
Top-5 click share
57%
Top 20: 88%
Open market
27%
- FECTAS25%
- EOAMGO14%
- AceFun13%
- Crdifu12%
- OUFER5%
- Morfetto3%
Belly Button Bars demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Belly Button Bars search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- belly button bars515K/yr
- belly bar308K/yr
- belly button piercing141K/yr
- belly bars134K/yr
- titanium belly bars80K/yr
- belly ring74K/yr
- belly piercing62K/yr
- dangly belly button bars39K/yr
- belly button ring33K/yr
- belly bars sterling silver50K/yr
What reviews say buyers love and hate about Belly Button Bars
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Good Quality”
“Love the golden colour”
“Decent for price”
“Fits perfectly and looks good”
“Pretty designs”
What buyers complain about
90% of reviews“Poor quality”
“Not worth it”
“Broke after a couple of days use :”
“Tarnished and caused irritation”
“does go brown”
Belly Button Bars return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Belly Button Bars questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
