belly button bars
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good501.67avg incumbent reviews — the moat a new listing must climb
Market size
Good£644K£644K/yr · 1.6M searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.85avg listing price — sweet spot $15–$100
Price range
Bad£5.50–£11.54cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, belly button bars is a £644K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
belly button bars market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- £628K–£785K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.1%
- Avg brand age
- 34 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
31
Top-5 brand share
70%
Top 20: 97%
Top-5 click share
57%
Top 20: 88%
Open market
27%
- FECTAS25%
- EOAMGO14%
- AceFun13%
- Crdifu12%
- OUFER5%
- Morfetto3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top belly button bars search terms
- belly button bars515K/yr
- belly bar308K/yr
- belly button piercing141K/yr
- belly bars134K/yr
- titanium belly bars80K/yr
- belly ring74K/yr
- belly piercing62K/yr
- dangly belly button bars39K/yr
- belly button ring33K/yr
- belly bars sterling silver50K/yr
Top belly button bars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EOAMGO Surgical Stainless Steel Belly Button Rings Long Short 16g Set of 6 Stainless Steel
EOAMGO£7.084.4★99 rev
FECTAS Pack of 4 Belly Button Ring Set Stainless Steel 14 Gauge Navel Barbell 10mm Bars Piercing Jewellery
FECTAS£5.844.4★1,533 rev
Crdifu 5Pcs Belly Button Bars Silver Belly Bar 316L Stainless Steel Belly Bars 14 Gauge 10mm Belly Button Piercing Basic Navel Jewellery Barbell Set Clear Cubic Zirconia Everyday Essentials Pack
Crdifu£8.024.4★4,058 rev
AceFun Titanium Belly Bar - 10mm Silver Navel Piercing Jewelry with Cubic Zirconia
AceFun£7.504.3★591 rev
FECTAS 3pcs Belly Bars 10mm Silver Belly Button Bars Heart Belly Ring Stainless Steel 14G Navel Piercing Jewellery for Women
FECTAS£6.214.4★586 rev
Newest
by launch date
Nelytiya 5Pcs Silver Belly Button Bars Dangly Surgical Steel Belly Bars Set Hypoallergenic Navel Piercing Jewelry For Women
Nelytiya£7.8462 rev
AVYRING 14G 10mm Belly Button Ring for Women Titanium Navel Piercing Jewelry Silver & Gold Belly Bars Shiny & Comfortable
AVYRING£7.9329 rev
MILACOLATO 8Pcs Gold Belly Button Rings Set Surgical Stainless Steel Belly Button Piercing Flower Heart Butterfly Dangly Belly Ring Clicker Belly Piercing Navel Piercing Jewelry for Women 10mm
MILACOLATO£11.5478 rev
UICCVOKK 8pcs Stainless Steel Belly Ring Set - Hypoallergenic Navel Bars Rings Belly Button Piercing Jewellery Belly Bars Set for Women Pink/Blue/Rose Gold/Gold/Silver (Blue)
UICCVOKK£6.5441 rev
DAVBNM 11 Pcs Dangly Belly Button Bars Belly Bars Dangly Set Navel Piercing Jewelry Belly Button Piercing Barbell Navel Bars Piercing Jewelry Flower Butterfly Navel Bars Set for Women Silver
Generic£8.8839 rev
Trending
90-day click momentumAVYRING 14G 10mm Belly Button Ring for Women Titanium Navel Piercing Jewelry Silver & Gold Belly Bars Shiny & Comfortable
AVYRING£7.934.6★
MODRSA 14G Triple CZ Inlaid Belly Bar Surgical Steel Womens Reverse Clear CZ Belly Piercing 10mm Banana Barbell Piercing Crystal
MODRSA£5.524.3★
EOAMGO Surgical Stainless Steel Belly Button Rings Long Short 16g Set of 6 Stainless Steel
EOAMGO£7.084.4★
Morfetto 9Pcs Belly Button Bars - Gold Belly Bar 10mm Hypoallergenic Surgical Steel Belly Bars 14G CZ Opal Clicker Belly Button Piercing for Women Belly Ring Navel Piercing Jewllery
Morfetto£9.374.2★
UICCVOKK 8pcs Stainless Steel Belly Ring Set - Hypoallergenic Navel Bars Rings Belly Button Piercing Jewellery Belly Bars Set for Women Pink/Blue/Rose Gold/Gold/Silver (Blue)
UICCVOKK£6.544.4★
What buyers say about belly button bars
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Love the golden colour”
“Decent for price”
“Fits perfectly and looks good”
“Pretty designs”
“Great they don't tarnish like other cheap body jewellery”
“Lovely product definitely value for money bought for my holiday and love the sparkling in the sun really stood out definitely recommend this seller and product”
“As described”
“Fab items, no irritation”
“they are very comfortable”
What buyers complain about
“Poor quality”
“Not worth it”
“Broke after a couple of days use :”
“Tarnished and caused irritation”
“does go brown”
“The quality is poor, with gems loose on arrival and some placed wrong and wonky”
“NOT STERLING SILVER”
“Absolutely horrible half the pieces were missing”
“had a strong metal smell”
“The picture doesn't do the product justice”
Top return reasons
Common questions
- Is belly button bars profitable to sell on Amazon United Kingdom?
- The niche generates £644K/yr across 33 tracked products. 90-day search growth is +26.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the belly button bars niche?
- 24 brands and 31 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in belly button bars?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.5%.
- When does demand for belly button bars peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the belly button bars niche?
- Listings span £5.50–£11.54; the average listing price is £7.85 (sweet spot $15–$100). The average incumbent carries 502 reviews — the moat a new listing must climb.