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Gold Bar

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -36.2% this quarter, so Gold Bar is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£725K/yr103K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
45%top-5 click share · 21 brands · 60 sellers

Flapen Score

Gold Bar against its category

The dotted line is the Fashion average. Past it, Gold Bar is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Bar 103K times last year and spent an estimated £725K. The top 5 brands take 61% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £725K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
4.0%
Market size, estimated
£725Ka year
Peak month
December1.9× the quietest month
Top search term
gold bar40K searches a year

02 · Price

A sale here is worth £177.75.

Listings sell for £177.75 on average, from £0.59 to £1042.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £177.75 that is £18K to £44K a year per listing.

Average price
£177.75above the $15 to $100 sweet spot
Price range
£0.59–£1042.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£18K–£44K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #8,013 within Jewellery. It carries 156 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
75%
Out of stock, average day
2.9%
Average rank
#8,013in Jewellery
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
156per listing
Listings tracked
36

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Gold Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£58K£87K£116K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

60

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

45%

Top 20: 82%

Open market

33%

  • Citerna15%
  • Silvern Metals15%
  • McVitie's12%
  • Lifetime Bling10%
  • VEXXS9%
  • OUFER6%

Demand

Gold Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Gold Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold bar40K/yr
  • gold bars16K/yr
  • gold bars 24k16K/yr
  • real gold11K/yr
  • gold bullion13K/yr
  • gold ingot4K/yr
  • gold bars bullion3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.10

Smaller than expected

Too tight to undo

like everything else small

Value For Money21%+0.08

Currently a bit cheaper priced here than in my local shops

overpriced

its price is too crazy

Functionality-Overall7%−0.03

Didnt work

Storage Temperature7%−0.09

all the caramel has melted outside the chocolate on the wrapper

Stale/Rotten/Spoiled7%−0.09

Complete rubbish

Love

Taste-Overall30%+2.71

Lovely taste

Great chocolate

Lovely bars, so tasty

Value For Money23%+0.08

Good value

Good price great for a snack

Amazing value

Chain/Key Quality13%+1.40

Nice chain

Sturdy chain

This is a beautiful delicate chain which arrived in a lovely little box

Quality-Overall10%−0.07

Stunning Product

Yahh good quality

Whilst the product is good

Size-Overall4%−0.10

perfect fit

Wisps gold chocolate nice size great chocolate lovers dream

Return

0.3% Return rate 58% Fixable by listing

Size-Overall49%▇█▆▅▆▃

Smaller than expected

Too tight to undo

like everything else small

Metal Authenticity9%▁▁▅▄▆█
Thin6%█▁▁▁█▃
Chain/Key Quality6%▄▁▁▁▁█
Quality-Overall4%▁▁▄▆▁█

FAQ

Common Gold Bar questions

Answered from the same tracked data.