Earrings
Earrings shows a $6.2M/yr market, but soft demand (-2.5% this quarter) keeps it on the watch list.
Flapen Score
Is Earrings profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Earrings is a £6.2M/yr Amazon United Kingdom market (10.9M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Earrings: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -2.5% over the last 90 days and 2.2% of searches end in a purchase.
£6.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 14 products
Top Earrings products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 797
- Age
- 1y ago
LOLIAS 24 Pairs Flat Back Earrings Sterling Silver Titanium Earrings for Women Hypoallergenic Screw Back Silver Stud Earring For Women Girls Heart Pearl Flower Small Helix Tragus Piercing Jewellery
- Price
- £10.40
- Rating
- 4.4/5
- Reviews
- 356
- Age
- 3y ago
Swarovski Angelic set Round cut White Rhodium plated
- Price
- £201.41
- Rating
- 4.1/5
- Reviews
- 637
- Age
- 9y ago
3 Pairs Sterling Silver Hoop Earrings for Women S925 Huggie Hoop Earrings With Cubic Zirconia Small Cartilage Sleepers Huggie Hinged Earrings Set for Girls Men
- Price
- £7.31
- Rating
- 4.3/5
- Reviews
- 629
- Age
- 4y ago
Swarovski Angelic Square Stud Pierced Earrings Aqua Rhodium plated from the Amazon Exclusive Swarovski Angelic Square Collection
- Price
- £28.66
- Rating
- 4.6/5
- Reviews
- 2,664
- Age
- 3y ago
Trending
90-day click momentumSwarovski Angelic set Round cut White Rhodium plated
- Price
- £201.41
- Rating
- 4.1/5
- Reviews
- 637
- Age
- 9y ago
YOUNGYUE 2mm Sterling Silver Hoop Earrings for Women Hypoallergenic 925 Sterling Silver Hoop Earrings Lightweight Large Hoops Earring 20/30/40/50/60/70mm
- Price
- £8.20
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 8mo ago
Ever Faith Womens Jewelry Set Black Jewellery Sparkly Cubic Zirconia Birthstone Teardrop Necklace Earring Bracelet Ring Sets for Women Birthday Gifts 4 PCS Gold-Tone
- Price
- £20.17
- Rating
- 4.2/5
- Reviews
- 251
- Age
- 3y ago
JEMARA Gold Hoop Earrings For Women 14K Gold Plated Small Hoop Earrings Cubic Zirconia Stud Huggie Cartilage Earring Sets for Multiple Piercing 4 Paris Gold Earrings Set for Women
- Price
- £8.18
- Rating
- 4.1/5
- Reviews
- 229
- Age
- 1y ago
CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 797
- Age
- 1y ago
Newest
by launch dateYOUNGYUE 2mm Sterling Silver Hoop Earrings for Women Hypoallergenic 925 Sterling Silver Hoop Earrings Lightweight Large Hoops Earring 20/30/40/50/60/70mm
- Price
- £8.20
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 8mo ago
JEMARA Gold Hoop Earrings For Women 14K Gold Plated Small Hoop Earrings Cubic Zirconia Stud Huggie Cartilage Earring Sets for Multiple Piercing 4 Paris Gold Earrings Set for Women
- Price
- £8.18
- Rating
- 4.1/5
- Reviews
- 229
- Age
- 1y ago
CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 797
- Age
- 1y ago
CASSIECA 12Pairs Gold Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears 14K Gold Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring
- Price
- £11.07
- Rating
- 4.3/5
- Reviews
- 797
- Age
- 1y ago
AVYRING Silver Heart Earrings - Cubic Zirconia Studs Hypoallergenic & Dainty Perfect for Brides & Bridesmaids
- Price
- £5.34
- Rating
- 4.5/5
- Reviews
- 621
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 falling
Sellers
25
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
15%
- CASSIECA47%
- Swarovski13%
- LOLIAS13%
- PRETOLE5%
- AVYRING4%
- JEMARA4%
- Open — no brand owns it (5 brands, 15%)
Earrings demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top Earrings search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- earrings1.7M/yr
- jewellery1.4M/yr
- silver earrings for women1.2M/yr
- earrings for women1.1M/yr
- gold earrings for women837K/yr
- sterling silver earrings644K/yr
- flat back earrings430K/yr
- gold earrings463K/yr
- swarovski earrings538K/yr
- silver earrings349K/yr
What reviews say buyers love and hate about Earrings
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Good Quality and Great Customer Service”
“Good value”
“Great size”
“No issue with my allergy”
“As described”
What buyers complain about
68% of reviews“Bigger than I thought they were”
“Sadly after 3 days my ears were red”
“False advertising”
“cheap”
“Noo silver 😢 Is so so”
Earrings return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Earrings questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
