earrings
Worth a lookShows a $6.2M/yr market, but soft demand (-2.5% this quarter) keeps it on the watch list.
Market size
Incredible£6.2M£6.2M/yr · 10.9M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£26.08avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good994.14avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.01–£201.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, earrings is a £6.2M/yr Amazon United Kingdom market (10.9M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
earrings market data
- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- £5.2M–£6.5M
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.6%
- Avg brand age
- 43 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
25
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
15%
- CASSIECA47%
- Swarovski13%
- LOLIAS13%
- PRETOLE5%
- AVYRING4%
- JEMARA4%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top earrings search terms
- earrings1.7M/yr
- jewellery1.4M/yr
- silver earrings for women1.2M/yr
- earrings for women1.1M/yr
- gold earrings for women837K/yr
- sterling silver earrings644K/yr
- flat back earrings430K/yr
- gold earrings463K/yr
- swarovski earrings538K/yr
- silver earrings349K/yr
Top earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring
CASSIECA£11.084.3★797 rev
LOLIAS 24 Pairs Flat Back Earrings Sterling Silver Titanium Earrings for Women Hypoallergenic Screw Back Silver Stud Earring For Women Girls Heart Pearl Flower Small Helix Tragus Piercing Jewellery
LOLIAS£10.404.4★356 rev
Swarovski Angelic set Round cut White Rhodium plated
Swarovski£201.414.1★637 rev
3 Pairs Sterling Silver Hoop Earrings for Women S925 Huggie Hoop Earrings With Cubic Zirconia Small Cartilage Sleepers Huggie Hinged Earrings Set for Girls Men
PRETOLE£7.314.3★629 rev
Swarovski Angelic Square Stud Pierced Earrings Aqua Rhodium plated from the Amazon Exclusive Swarovski Angelic Square Collection
Swarovski£28.664.6★2,664 rev
Newest
by launch date
YOUNGYUE 2mm Sterling Silver Hoop Earrings for Women Hypoallergenic 925 Sterling Silver Hoop Earrings Lightweight Large Hoops Earring 20/30/40/50/60/70mm
YOUNGYUE£8.20299 rev
JEMARA Gold Hoop Earrings For Women 14K Gold Plated Small Hoop Earrings Cubic Zirconia Stud Huggie Cartilage Earring Sets for Multiple Piercing 4 Paris Gold Earrings Set for Women
JEMARA£8.18229 rev
CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring
CASSIECA£11.08797 rev
CASSIECA 12Pairs Gold Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears 14K Gold Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring
CASSIECA£11.07797 rev
AVYRING Silver Heart Earrings - Cubic Zirconia Studs Hypoallergenic & Dainty Perfect for Brides & Bridesmaids
AVYRING£5.34621 rev
Trending
90-day click momentumSwarovski Angelic set Round cut White Rhodium plated
Swarovski£201.414.1★
YOUNGYUE 2mm Sterling Silver Hoop Earrings for Women Hypoallergenic 925 Sterling Silver Hoop Earrings Lightweight Large Hoops Earring 20/30/40/50/60/70mm
YOUNGYUE£8.204.4★
Ever Faith Womens Jewelry Set Black Jewellery Sparkly Cubic Zirconia Birthstone Teardrop Necklace Earring Bracelet Ring Sets for Women Birthday Gifts 4 PCS Gold-Tone
Ever Faith£20.174.2★
JEMARA Gold Hoop Earrings For Women 14K Gold Plated Small Hoop Earrings Cubic Zirconia Stud Huggie Cartilage Earring Sets for Multiple Piercing 4 Paris Gold Earrings Set for Women
JEMARA£8.184.1★
CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring
CASSIECA£11.084.3★
What buyers say about earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality and Great Customer Service”
“Good value”
“Great size”
“No issue with my allergy”
“As described”
“Very comfortable”
“Very pretty”
“these are the perfect weight for me”
“I also love that you get a few different styles in one set — makes it easy to mix”
“Super easy to use”
What buyers complain about
“Bigger than I thought they were”
“Sadly after 3 days my ears were red”
“False advertising”
“cheap”
“Noo silver 😢 Is so so”
“Falls apart”
“looks cheap”
“Didnt work for me”
“Flimsy and weak”
“The backs are quite tricky to get on”
Top return reasons
Common questions
- Is earrings profitable to sell on Amazon United Kingdom?
- The niche generates £6.2M/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the earrings niche?
- 11 brands and 25 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in earrings?
- Top complaints mined from reviews: Size-Overall, Allergies, Advertised Vs Actual Product. The return rate is 0.9%.
- When does demand for earrings peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the earrings niche?
- Listings span £5.01–£201.41; the average listing price is £26.08 (sweet spot $15–$100). The average incumbent carries 994 reviews — the moat a new listing must climb.