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Earrings

Maybe

Shoppers spend $6.2M a year here. But demand is soft, at -2.5% this quarter, so Earrings is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£6.2M/yr10.9M searches / yr
90-day growth
-2.5%search demand this quarter
Competition
71%top-5 click share · 11 brands · 25 sellers

Flapen Score

Earrings against its category

The dotted line is the Fashion average. Past it, Earrings is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Earrings 10.9M times last year and spent an estimated £6.2M. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 10.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.2M a year.

Searches, last 12 months
10.9M
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
2.2%
Market size, estimated
£6.2Ma year
Peak month
December2.5× the quietest month
Top search term
earrings1.7M searches a year

02 · Price

A sale here is worth £26.08.

Listings sell for £26.08 on average, from £5.01 to £201.41. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £26.08 that is £156K to £209K a year per listing.

Average price
£26.08inside the $15 to $100 sweet spot
Price range
£5.01–£201.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
£156K–£209K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #162 within Jewellery. It carries 994 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#162in Jewellery
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
994per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£937K£1.9M£2.8M£3.7M1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

25

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • CASSIECA47%
  • Swarovski13%
  • LOLIAS13%
  • PRETOLE5%
  • AVYRING4%
  • JEMARA4%
  • Open — no brand owns it (5 brands, 15%)

Demand

Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earrings1.7M/yr
  • jewellery1.4M/yr
  • silver earrings for women1.2M/yr
  • earrings for women1.1M/yr
  • gold earrings for women837K/yr
  • sterling silver earrings644K/yr
  • flat back earrings430K/yr
  • gold earrings463K/yr
  • swarovski earrings538K/yr
  • silver earrings349K/yr

Reviews and returns

What reviews say buyers love and hate about Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.09

Bigger than I thought they were

Smaller than expected

Too small,

Allergies10%

Sadly after 3 days my ears were red

My ears are very sensitive

Not hypoallergenic, my daughter had a reaction to the ear rings which caused her peircing to turn black

Advertised Vs Actual Product6%−0.07

False advertising

Not as described

Not as nice as picture

Value For Money6%+0.80

cheap

They look far more expensive than they are

not worth it

Metal Authenticity5%−0.05

Noo silver 😢 Is so so

Not 925 sterling silver

These earrings are not sterling silver

Love

Quality-Overall20%+1.68

Good Quality and Great Customer Service

Really good quality earrings

Good quality

Value For Money17%+0.80

Good value

Worth buying

Great value for money

Size-Overall10%−0.09

Great size

Perfect x

Lovely set, not too big

Allergies8%

No issue with my allergy

They dont cause any irritation

They do not irritate my skin at all

Advertised Vs Actual Product6%−0.07

As described

As stated

Exactly as described

Return

0.9% Return rate 56% Fixable by listing

Size-Overall42%▇▄█▄▆▆

Bigger than I thought they were

Smaller than expected

Too small,

Metal Authenticity12%▃▃▆▅█▃

Noo silver 😢 Is so so

Not 925 sterling silver

These earrings are not sterling silver

Quality-Overall6%▃█▁▄▂▄

looks cheap

Bad quality

Color6%▃█▁▁██
Thickness4%▃█▄▆▆▁

FAQ

Common Earrings questions

Answered from the same tracked data.