Earrings
MaybeShoppers spend $6.2M a year here. But demand is soft, at -2.5% this quarter, so Earrings is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 2,461 Fashion niches · +7 vs the category median of 4855
- Market size
- £6.2M/yr10.9M searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 71%top-5 click share · 11 brands · 25 sellers
Flapen Score
Earrings against its category
The dotted line is the Fashion average. Past it, Earrings is stronger. Inside it, weaker.
Market
The Earrings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Earrings 10.9M times last year and spent an estimated £6.2M. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 10.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.2M a year.
- Searches, last 12 months
- 10.9M
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £6.2Ma year
- Peak month
- December2.5× the quietest month
- Top search term
- earrings1.7M searches a year
02 · Price
A sale here is worth £26.08.
Listings sell for £26.08 on average, from £5.01 to £201.41. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £26.08 that is £156K to £209K a year per listing.
- Average price
- £26.08inside the $15 to $100 sweet spot
- Price range
- £5.01–£201.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £156K–£209K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #162 within Jewellery. It carries 994 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #162in Jewellery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 994per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Earrings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 797
- Age
- 1y ago

LOLIAS 24 Pairs Flat Back Earrings Sterling Silver Titanium Earrings for Women Hypoallergenic Screw Back Silver Stud Earring For Women Girls Heart Pearl Flower Small Helix Tragus Piercing Jewellery
- Price
- £10.40
- Rating
- 4.4/5
- Reviews
- 356
- Age
- 3y ago

Swarovski Angelic set Round cut White Rhodium plated
- Price
- £201.41
- Rating
- 4.1/5
- Reviews
- 637
- Age
- 9y ago

3 Pairs Sterling Silver Hoop Earrings for Women S925 Huggie Hoop Earrings With Cubic Zirconia Small Cartilage Sleepers Huggie Hinged Earrings Set for Girls Men
- Price
- £7.31
- Rating
- 4.3/5
- Reviews
- 629
- Age
- 4y ago

Swarovski Angelic Square Stud Pierced Earrings Aqua Rhodium plated from the Amazon Exclusive Swarovski Angelic Square Collection
- Price
- £28.66
- Rating
- 4.6/5
- Reviews
- 2,664
- Age
- 3y ago
Trending
90-day click momentum
Swarovski Angelic set Round cut White Rhodium plated
- Price
- £201.41
- Rating
- 4.1/5
- Reviews
- 637
- Age
- 9y ago

YOUNGYUE 2mm Sterling Silver Hoop Earrings for Women Hypoallergenic 925 Sterling Silver Hoop Earrings Lightweight Large Hoops Earring 20/30/40/50/60/70mm
- Price
- £8.20
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 8mo ago

Ever Faith Womens Jewelry Set Black Jewellery Sparkly Cubic Zirconia Birthstone Teardrop Necklace Earring Bracelet Ring Sets for Women Birthday Gifts 4 PCS Gold-Tone
- Price
- £20.17
- Rating
- 4.2/5
- Reviews
- 251
- Age
- 3y ago

JEMARA Gold Hoop Earrings For Women 14K Gold Plated Small Hoop Earrings Cubic Zirconia Stud Huggie Cartilage Earring Sets for Multiple Piercing 4 Paris Gold Earrings Set for Women
- Price
- £8.18
- Rating
- 4.1/5
- Reviews
- 229
- Age
- 1y ago

CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 797
- Age
- 1y ago
Newest
by launch date
YOUNGYUE 2mm Sterling Silver Hoop Earrings for Women Hypoallergenic 925 Sterling Silver Hoop Earrings Lightweight Large Hoops Earring 20/30/40/50/60/70mm
- Price
- £8.20
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 8mo ago

JEMARA Gold Hoop Earrings For Women 14K Gold Plated Small Hoop Earrings Cubic Zirconia Stud Huggie Cartilage Earring Sets for Multiple Piercing 4 Paris Gold Earrings Set for Women
- Price
- £8.18
- Rating
- 4.1/5
- Reviews
- 229
- Age
- 1y ago

CASSIECA 12Pairs Flat Back Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears Silver Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 797
- Age
- 1y ago

CASSIECA 12Pairs Gold Earrings for Women Hypoallergenic Surgical Steel Earrings for Sensitive Ears 14K Gold Hoop Stud Sleeper Earring Flatback Cartilage Tragus Helix Piercing Earring
- Price
- £11.07
- Rating
- 4.3/5
- Reviews
- 797
- Age
- 1y ago

AVYRING Silver Heart Earrings - Cubic Zirconia Studs Hypoallergenic & Dainty Perfect for Brides & Bridesmaids
- Price
- £5.34
- Rating
- 4.5/5
- Reviews
- 621
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
25
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
15%
- CASSIECA47%
- Swarovski13%
- LOLIAS13%
- PRETOLE5%
- AVYRING4%
- JEMARA4%
- Open — no brand owns it (5 brands, 15%)
Demand
Earrings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Earrings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- earrings1.7M/yr
- jewellery1.4M/yr
- silver earrings for women1.2M/yr
- earrings for women1.1M/yr
- gold earrings for women837K/yr
- sterling silver earrings644K/yr
- flat back earrings430K/yr
- gold earrings463K/yr
- swarovski earrings538K/yr
- silver earrings349K/yr
Reviews and returns
What reviews say buyers love and hate about Earrings
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than I thought they were
Smaller than expected
Too small,
Sadly after 3 days my ears were red
My ears are very sensitive
Not hypoallergenic, my daughter had a reaction to the ear rings which caused her peircing to turn black
False advertising
Not as described
Not as nice as picture
cheap
They look far more expensive than they are
not worth it
Noo silver 😢 Is so so
Not 925 sterling silver
These earrings are not sterling silver
Love
Good Quality and Great Customer Service
Really good quality earrings
Good quality
Good value
Worth buying
Great value for money
Great size
Perfect x
Lovely set, not too big
No issue with my allergy
They dont cause any irritation
They do not irritate my skin at all
As described
As stated
Exactly as described
Return
0.9% Return rate 56% Fixable by listing
Bigger than I thought they were
Smaller than expected
Too small,
Noo silver 😢 Is so so
Not 925 sterling silver
These earrings are not sterling silver
looks cheap
Bad quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Earrings questions
Answered from the same tracked data.









