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Alvin and the Chipmunks Costume

Fail

Demand is soft, at -94.5% this quarter, so Alvin and the Chipmunks Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£54K/yr446K searches / yr
90-day growth
-94.5%search demand this quarter
Competition
51%top-5 click share · 8 brands · 11 sellers

Flapen Score

Alvin and the Chipmunks Costume against its category

The dotted line is the Fashion average. Past it, Alvin and the Chipmunks Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alvin and the Chipmunks Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Alvin and the Chipmunks Costume 446K times last year and spent an estimated £54K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -94.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
446K
Growth, 90 days vs prior 90
-94.5%
Conversion, latest week
1.0%
Market size, estimated
£54Ka year
Peak month
March39.4× the quietest month
Top search term
alvin and the chipmunks costume210K searches a year

02 · Price

A sale here is worth £12.43.

Listings sell for £12.43 on average, from £8.92 to £23.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.43 that is £0 to £1K a year per listing.

Average price
£12.43under the $15 to $100 sweet spot
Price range
£8.92–£23.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #5,200 within Novelty & Special Use Clothing. It carries 25 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
86%
Out of stock, average day
25.0%
Average rank
#5,200in Novelty & Special Use Clothing
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
25per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Alvin and the Chipmunks Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

2%

  • HotScamp48%
  • Dazzroi36%
  • Vervora6%
  • Fictoria4%
  • Jokureao3%
  • iZoeL2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Alvin and the Chipmunks Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 39.4×

Search terms

Top Alvin and the Chipmunks Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alvin and the chipmunks costume210K/yr
  • chipmunk costume31K/yr
  • alvin and the chipmunks costume kids68K/yr
  • chipmunk5K/yr
  • theodore chipmunk costume29K/yr
  • chipmunks6K/yr
  • alvin and the chipmunks t shirt4K/yr
  • simon chipmunk costume20K/yr
  • alvin costume9K/yr
  • alvin and the chipmunks costume men6K/yr

Reviews and returns

What reviews say buyers love and hate about Alvin and the Chipmunks Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%

A little pricey

Love

Quality-Overall46%

well-made it was

Great quality

the quality was okay for fancy dress

Advertised Vs Actual Product17%

As described

Looked like the pictures

Exactly as described

Value For Money9%

so cheap for what you got included

Good value for money

Washability6%

it washes well

Print Quality6%

Good quality T-shirt and print

Return

1.8% Return rate 81% Fixable by listing

Size-Overall78%▁▅▇▇██
Quality-Overall12%▁█▄▇▁▁
Color2%▁█▄▁▁▁
Stitch/Finish/Polish1%▁▁█▁▁▁
Add-Ons/Attachments1%▁█▁▁▁▁

FAQ

Common Alvin and the Chipmunks Costume questions

Answered from the same tracked data.