Stranger Things
MaybeReturns run at only 0.7% of orders. But demand is soft, at -70.3% this quarter, so Stranger Things is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 2,461 Fashion niches · +7 vs the category median of 4855
- Market size
- £1.3M/yr4.9M searches / yr
- 90-day growth
- -70.3%search demand this quarter
- Competition
- 48%top-5 click share · 17 brands · 103 sellers
Flapen Score
Stranger Things against its category
The dotted line is the Fashion average. Past it, Stranger Things is stronger. Inside it, weaker.
Market
The Stranger Things market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stranger Things 4.9M times last year and spent an estimated £1.3M. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 4.9M
- Growth, 90 days vs prior 90
- -70.3%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £1.3Ma year
- Peak month
- December17.1× the quietest month
- Top search term
- stranger things3.0M searches a year
02 · Price
A sale here is worth £13.80.
Listings sell for £13.80 on average, from £3.14 to £43.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £13.80 that is £7K to £10K a year per listing.
- Average price
- £13.80under the $15 to $100 sweet spot
- Price range
- £3.14–£43.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #301 within Jumpers, Cardigans & Sweatshirts. It carries 151 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 75%
- Out of stock, average day
- 19.0%
- Average rank
- #301in Jumpers, Cardigans & Sweatshirts
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 151per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Stranger Things products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stranger Things Blanket Hoodie for Adults and Teenagers - Cosy Oversized Fleece Hoodie One Size Sherpa Hood - Gifts for Her (Black/Red)
- Price
- £23.89
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 3y ago
Stranger Things Kids Pyjama Set | Hellfire Club Short Sleeve T-Shirt and Black Loungepants PJs For Boys & Girls | Eddie Eleven Mike Dustin Max Members | Co-Ord Nightwear Netflix Series Merchandise
- Price
- £15.16
- Rating
- 4.8/5
- Reviews
- 331
- Age
- 3y ago
Official Stranger Things Hellfire Club Ringer T-Shirt Black - XXL
- Price
- £9.61
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago
YuMe Stranger Things Walkie Talkie Collectable | Upside Down Capsule Series 3 Surprise Mini Figure & Display Stand | Netflix Merchandise | Kids Adults & Series Fans Toy Gift | Get All 8 Characters
- Price
- £12.68
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 1y ago
Clementoni Stranger Things Metamorphic Art with LED Light: 520-Piece puzzle Colour-Changing Scene with Eleven Friends and the Mind Flayer
- Price
- £25.86
- Rating
- 4.4/5
- Reviews
- 683
- Age
- 1y ago
Trending
90-day click momentum
Stranger Things Hellfire Club Raglan Unisex T Shirt Black Medium
- Price
- £14.44
- Rating
- 4.2/5
- Reviews
- 167
- Age
- 1y ago
Official Stranger Things Hellfire Club Ringer T-Shirt Black - XXL
- Price
- £9.61
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago
Official Stranger Things Hellfire Club Ringer T-Shirt Black - L
- Price
- £9.97
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago
Official Stranger Things Hellfire Club Ringer T-Shirt Black - S
- Price
- £9.80
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago
Stranger Things Unisex Black Logo Mule Slippers | Indoor Lounging Footwear with TV Show Design | Comfortable Slippers for Relaxing at Home Merch - 3-4 UK
- Price
- £14.35
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 9mo ago
Newest
by launch date
Stranger Funny Rude Birthday Card Adult Humour 80s Retro Horror JBS153
- Price
- £3.14
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 5mo ago
RZCOMP for Stranger Merch TV Inspired Bracelet 7PCS Stackable Stretch Bracelets for Stranger TV Funny Things Merchandise Jewellery Fans Stuff Outfit Friendship Birthday Gifts
- Price
- £8.69
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 6mo ago
Stranger Theme Funny Things Gifts for Her Best Friend Gift for Women Friend Gifts for Travel Retro Makeup Pouch Holds Brushes Phone Wallet School Office Family Club Activities
- Price
- £7.05
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 6mo ago
LEGO Stranger Things Brickheadz Eleven Max Demogorgon and Holly Figures Set 40879
- Price
- £43.94
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Official Stranger Things Hellfire Club Ringer T-Shirt Black - XXL
- Price
- £9.61
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
103
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
23%
- Stranger Things41%
- Zavvi15%
- YuMe7%
- Clementoni7%
- ZCHW3%
- OUKEYI3%
Demand
Stranger Things search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.1×
Search terms
Top Stranger Things search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stranger things3.0M/yr
- stranger things gifts458K/yr
- stranger things lego370K/yr
- stranger things merchandise676K/yr
- lego stranger things115K/yr
- stranger things merch111K/yr
- stranger things gifts for girls21K/yr
- stranger thing30K/yr
- stranger things stuff23K/yr
- stranger things gift25K/yr
Reviews and returns
What reviews say buyers love and hate about Stranger Things
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
as the one I bought for my grandsons birthday was a bit-of a tight fit
Way too big
Bit small
Cheap and nasty, would nit reconmend anyone purchases this
expensive for cheap quality
Low quality
Not worth price
expensive for cheap quality
Think its over priced
Not as advertised
Misleading photo
The picture isnt as neon like the photo on Amazon so abit disappointed
Do it properly it ruins the fun
Love
Quality of the build seems great
Excellent quality
It's reasonable quality
Special gift
Gift
Great gift
good fit
grow a fair size collection
Its not too big
Collect them all
Pretty cool collectable
Wonderful for collectors
Great little toy
theyre a great bit of fun
Good game
Return
0.7% Return rate 52% Fixable by listing
as the one I bought for my grandsons birthday was a bit-of a tight fit
Way too big
Bit small
Cheap and nasty, would nit reconmend anyone purchases this
expensive for cheap quality
Low quality
Not as advertised
Misleading photo
The picture isnt as neon like the photo on Amazon so abit disappointed
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stranger Things questions
Answered from the same tracked data.