How competitive is the Stranger Things niche on Amazon United Kingdom?

17 brands and 103 sellers compete in Stranger Things on Amazon United Kingdom. The top 5 Stranger Things products take 48% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Stranger Things?

Stranger Things buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Stranger Things niche?

Stranger Things sells for £13.80 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.14–£43.94. The average incumbent carries 151 reviews — the moat a new listing must climb.

Stranger Things

Stranger Things shows low returns (0.7%), but soft demand (-70.3% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Stranger Things profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stranger Things is a £1.3M/yr Amazon United Kingdom market (4.9M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.

Stranger Things: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -70.3% over the last 90 days and 1.9% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr80K

Search volume / yr-70.3%4.9M

Conversion rate1.9%

Avg price£13.80

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers17 · 103

Top-5 product click share48%

Open market26%

Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Top Stranger Things products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stranger Things Blanket Hoodie for Adults and Teenagers - Cosy Oversized Fleece Hoodie One Size Sherpa Hood - Gifts for Her (Black/Red)

Price: £23.89
Rating: 4.5/5
Reviews: 261
Age: 3y ago

Stranger Things Kids Pyjama Set | Hellfire Club Short Sleeve T-Shirt and Black Loungepants PJs For Boys & Girls | Eddie Eleven Mike Dustin Max Members | Co-Ord Nightwear Netflix Series Merchandise

Price: £15.16
Rating: 4.8/5
Reviews: 331
Age: 3y ago

Official Stranger Things Hellfire Club Ringer T-Shirt Black - XXL

Price: £9.61
Rating: 4.1/5
Reviews: 11
Age: 8mo ago

YuMe Stranger Things Walkie Talkie Collectable | Upside Down Capsule Series 3 Surprise Mini Figure & Display Stand | Netflix Merchandise | Kids Adults & Series Fans Toy Gift | Get All 8 Characters

Price: £12.68
Rating: 4.4/5
Reviews: 134
Age: 1y ago

Clementoni Stranger Things Metamorphic Art with LED Light: 520-Piece puzzle Colour-Changing Scene with Eleven Friends and the Mind Flayer

Price: £25.86
Rating: 4.4/5
Reviews: 683
Age: 1y ago

Newest

by launch date

Stranger Funny Rude Birthday Card Adult Humour 80s Retro Horror JBS153

Price: £3.14
Rating: 5.0/5
Reviews: 10
Age: 5mo ago

RZCOMP for Stranger Merch TV Inspired Bracelet 7PCS Stackable Stretch Bracelets for Stranger TV Funny Things Merchandise Jewellery Fans Stuff Outfit Friendship Birthday Gifts

Price: £8.69
Rating: 4.6/5
Reviews: 12
Age: 6mo ago

Stranger Theme Funny Things Gifts for Her Best Friend Gift for Women Friend Gifts for Travel Retro Makeup Pouch Holds Brushes Phone Wallet School Office Family Club Activities

Price: £7.05
Rating: 4.4/5
Reviews: 12
Age: 6mo ago

LEGO Stranger Things Brickheadz Eleven Max Demogorgon and Holly Figures Set 40879

Price: £43.94
Rating: 5.0/5
Reviews: 3
Age: 6mo ago

Official Stranger Things Hellfire Club Ringer T-Shirt Black - XXL

Price: £9.61
Rating: 4.1/5
Reviews: 11
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

103

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

23%

Stranger Things41%
Zavvi15%
YuMe7%
Clementoni7%
ZCHW3%
OUKEYI3%

Stranger Things demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.9MCVR1.9%Products28Brands17Top 5 Brands74%OOS Rate19.0%Rating4.5★Reviews151Avg BSR#301

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.1×

Top Stranger Things search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

stranger things3.0M/yr -72.7%0.6% conv.
stranger things gifts458K/yr -30.3%1.2% conv.
stranger things lego370K/yr -67.9%0.5% conv.
stranger things merchandise676K/yr -87.4%0.8% conv.
lego stranger things115K/yr -61.8%0.3% conv.
stranger things merch111K/yr -66.2%0.5% conv.
stranger things gifts for girls21K/yr -49.4%0.5% conv.
stranger thing30K/yr -63.3%0.1% conv.
stranger things stuff23K/yr -74.7%0.1% conv.
stranger things gift25K/yr -65.1%0.8% conv.

What reviews say buyers love and hate about Stranger Things

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Quality-Overall26%

“Quality of the build seems great”

Gifting Purpose16%

“Special gift”

Size-Overall10%

“good fit”

Collectibles6%

“Collect them all”

Fun/Entertainment Experience4%

“Great little toy”

What buyers complain about

67% of reviews

Size-Overall22%

“as the one I bought for my grandsons birthday was a bit-of a tight fit”

Quality-Overall13%

“Cheap and nasty, would nit reconmend anyone purchases this”

Value For Money10%

“Not worth price”

Advertised Vs Actual Product7%

“Not as advertised”

Fun/Entertainment Experience3%

“Do it properly it ruins the fun”

Stranger Things return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

37%

2Print Quality

10%

3Defective Material/Parts

4Quality-Overall

5Advertised Vs Actual Product

Common Stranger Things questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stranger Things 55/100 on Amazon United Kingdom — Worth a look. The niche generates £1.3M/yr across 28 tracked products. 1 of 12 products launched in the last 360 days are still selling. Search demand moved -70.3% over the last 90 days.