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Jewellery Cleaner

Maybe

Returns run at only 0.6% of orders. But the average product has 8,726 reviews to catch up to, so Jewellery Cleaner is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 2,461 Fashion niches · +13 vs the category median of 48
Market size
£1.1M/yr708K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
65%top-5 click share · 12 brands · 112 sellers

Flapen Score

Jewellery Cleaner against its category

The dotted line is the Fashion average. Past it, Jewellery Cleaner is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jewellery Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jewellery Cleaner 708K times last year and spent an estimated £1.1M. The top 5 brands take 76% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 708K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
708K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
11.4%
Market size, estimated
£1.1Ma year
Peak month
August1.3× the quietest month
Top search term
jewellery cleaner466K searches a year

02 · Price

A sale here is worth £13.41.

Listings sell for £13.41 on average, from £3.89 to £29.36. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £13.41 that is £27K to £34K a year per listing.

Average price
£13.41under the $15 to $100 sweet spot
Price range
£3.89–£29.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£27K–£34K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #57 within Shoe, Jewellery & Watch Accessories. It carries 8,726 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
17.9%
Average rank
#57in Shoe, Jewellery & Watch Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,726per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Jewellery Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£108K£217K£325K£433K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

112

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

18%

  • Swirl31%
  • Connoisseurs25%
  • ShopEase8%
  • Quickshine6%
  • Hagerty6%
  • kunphy6%

Demand

Jewellery Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Jewellery Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jewellery cleaner466K/yr
  • ring cleaner37K/yr
  • jewelry cleaner32K/yr
  • jewellery cleaner solution25K/yr
  • gold cleaner for jewellery25K/yr
  • gold jewellery cleaner20K/yr
  • gold cleaner20K/yr
  • jewellery cleaning kit9K/yr
  • diamond ring cleaner10K/yr
  • diamond dazzle stick7K/yr

Reviews and returns

What reviews say buyers love and hate about Jewellery Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.44

Not effective

didnt work well

Did not work

Ease Of Cleaning15%+1.04

Not cleaning as describe

not for deep clean

doesnt clean at all

Value For Money12%−0.08

Not really worth it

Too expensive

Waste of money

Quality-Overall7%+0.36

Mediocre performance and cleaning standards

Rubbish

Not good quality

Brightness/Shine/Glow5%+0.24

nothing got shiny

nothing like the shine that Silver Dip used to bring

was never shiny

Love

Ease Of Cleaning32%+1.04

Very effective cleaning

Does clean well

Cleans well

Quality-Overall10%+0.36

generally has good reviews

Excellent product

Seems reasonable quality for the price

Advertised Vs Actual Product10%+0.71

Seems to work as advertised

It works as it should

As described

Ease Of Use10%+1.18

easy to fill

Easy to use

easy to operate

Value For Money9%−0.08

Good value for money

Good value for money

Price is fair

Return

0.6% Return rate 16% Fixable by listing

Functionality-Overall30%▆▆▆▆▆█

Not effective

didnt work well

Did not work

Leak-Proof14%▂▂▃█▅▇

Container Leak

Evaporation leaks off the lid

when moving one room to another it may leak

Ease Of Cleaning9%▅█▆▆█▅

Not cleaning as describe

not for deep clean

doesnt clean at all

Size-Overall8%█▅▇▇▅▃

Unit larger than I thought

Product not fit for purpose

Quite small

Defective Material/Parts5%▆▃▄█▆▅

FAQ

Common Jewellery Cleaner questions

Answered from the same tracked data.