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Guinness Nitrosurge Cans

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 98% of clicks, so Guinness Nitrosurge Cans is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£1.2M/yr1.4M searches / yr
90-day growth
+0.1%search demand this quarter
Competition
44%top-5 click share · 7 brands · 76 sellers

Flapen Score

Guinness Nitrosurge Cans against its category

The dotted line is the Fashion average. Past it, Guinness Nitrosurge Cans is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guinness Nitrosurge Cans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guinness Nitrosurge Cans 1.4M times last year and spent an estimated £1.2M. The top 5 brands take 98% of clicks. Demand peaks in Feb–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
5.7%
Market size, estimated
£1.2Ma year
Peak month
December22.9× the quietest month
Top search term
guinness594K searches a year

02 · Price

A sale here is worth £14.37.

Listings sell for £14.37 on average, from £4.70 to £33.30. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £14.37 that is £22K to £29K a year per listing.

Average price
£14.37under the $15 to $100 sweet spot
Price range
£4.70–£33.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£22K–£29K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #176 within Luggage & Travel Gear. It carries 647 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
88%
Out of stock, average day
7.4%
Average rank
#176in Luggage & Travel Gear
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
647per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Guinness Nitrosurge Cans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£59K£118K£176K£235K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

7 falling

Sellers

76

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

1%

  • GUINNESS THE 175982%
  • BEAMS INTERNATIONAL10%
  • QWERTY Beer Box2%
  • SERIOUS PIG2%
  • All Things Personalised2%
  • TIKI TONGA1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Guinness Nitrosurge Cans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 22.9×

Search terms

Top Guinness Nitrosurge Cans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guinness594K/yr
  • guinness gifts for men352K/yr
  • guiness158K/yr
  • guinness gifts104K/yr
  • guinness gift36K/yr
  • guinness draught cans18K/yr
  • guinness gift set40K/yr
  • guinness merchandise26K/yr
  • guinness gift sets14K/yr
  • guinness hamper9K/yr

Reviews and returns

What reviews say buyers love and hate about Guinness Nitrosurge Cans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.09

expensive

A waste of money

Expensive

Functionality-Overall8%−0.04

It doesnt work

This product doesn't work

Mine just didnt work

Quality-Overall7%+0.57

Really poor

Feel cheap

These seem cheaply made, not quality, despite being £10 per glass so not worth the money

Durability7%−0.04

Broke after 2 months

so yea apparently it didnt last long

Seal broken within 2 months

Leak-Proof7%

Leaks

One of the cans leaked

This product started to leak after afew months

Love

Quality-Overall21%+0.57

Good quality bag

good quality socks

Excellent product

Gifting Purpose20%+1.97

Christmas gift

Great gift

Worthy gift

Taste-Overall11%+0.22

Really tasty coffee

Tasty

This is delicious coffee

Value For Money7%−0.09

Good value

good value

was definitely worth it

Alcohol Flavor6%+0.62

Alcohol free

Really tasty alternative alcohol free

nice drink

Return

0.3% Return rate 33% Fixable by listing

Gifting Purpose35%▁█▆▆█▅
Size-Overall26%▁▁█▆█▅
Product Condition6%▁▆█▁▁▁
Weight Heavy6%▁▁▁▅▁█
Advertised Vs Actual Product6%▁█▁█▁▁

Another marketing gimmick

Not what is soecified

FAQ

Common Guinness Nitrosurge Cans questions

Answered from the same tracked data.