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Guinness Nitrosurge Cans

Guinness Nitrosurge Cans shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 81Growth 25Conversion 64Competition 68Returns 98Price range 64Avg price 70Brand share 6Review moat 71Quality gap 23
This niche Category average

Is Guinness Nitrosurge Cans profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Guinness Nitrosurge Cans is a £1.2M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 55/100.

Guinness Nitrosurge Cans: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.1% over the last 90 days and 5.7% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr100K
Search volume / yr+0.1%1.4M
Conversion rate5.7%
Avg price£14.37

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 76
Top-5 product click share44%
Open market2%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement70%
New entrants (1y)11· 2 succeeded
Avg rating4.6★
Avg reviews647

Top Guinness Nitrosurge Cans products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£59K£118K£176K£235K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

7 falling

Sellers

76

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

1%

  • GUINNESS THE 175982%
  • BEAMS INTERNATIONAL10%
  • QWERTY Beer Box2%
  • SERIOUS PIG2%
  • All Things Personalised2%
  • TIKI TONGA1%
  • Open — no brand owns it (1 brand, 1%)

Guinness Nitrosurge Cans demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR5.7%Products33Brands7Top 5 Brands98%OOS Rate7.4%Rating4.6★Reviews647Avg BSR#176
175K125KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 22.9×

Top Guinness Nitrosurge Cans search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • guinness594K/yr
  • guinness gifts for men352K/yr
  • guiness158K/yr
  • guinness gifts104K/yr
  • guinness gift36K/yr
  • guinness draught cans18K/yr
  • guinness gift set40K/yr
  • guinness merchandise26K/yr
  • guinness gift sets14K/yr
  • guinness hamper9K/yr

What reviews say buyers love and hate about Guinness Nitrosurge Cans

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall21%

Good quality bag

Gifting Purpose20%

Christmas gift

Taste-Overall11%

Really tasty coffee

Value For Money7%

Good value

Alcohol Flavor6%

Alcohol free

What buyers complain about

78% of reviews
Value For Money27%

expensive

Functionality-Overall8%

It doesnt work

Quality-Overall7%

Really poor

Durability7%

Broke after 2 months

Leak-Proof7%

Leaks

Guinness Nitrosurge Cans return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
35%
2Size-Overall
26%
3Product Condition
6%
4Weight Heavy
6%
5Advertised Vs Actual Product
6%

Common Guinness Nitrosurge Cans questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Guinness Nitrosurge Cans 55/100 on Amazon United Kingdom — Worth a look. The niche generates £1.2M/yr across 33 tracked products. 2 of 11 products launched in the last 360 days are still selling. Search demand moved +0.1% over the last 90 days.
Search demand for Guinness Nitrosurge Cans on Amazon United Kingdom peaks in Feb–Dec, where the busiest month runs 22.9× the quietest.