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Clutch Bag

Pass

Clutch Bag scores 66 out of 100, a Pass. Shoppers spend $293K a year here, search demand grew +99.2% this quarter, and returns run at 7.0% of orders.

Flapen Score
66
66 / 100
Top 3% of 2,461 Fashion niches · +18 vs the category median of 48
Market size
£293K/yr1.2M searches / yr
90-day growth
+99.2%search demand this quarter
Competition
23%top-5 click share · 48 brands · 57 sellers

Flapen Score

Clutch Bag against its category

The dotted line is the Fashion average. Past it, Clutch Bag is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clutch Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clutch Bag 1.2M times last year and spent an estimated £293K. The top 5 brands take 42% of clicks. Demand peaks in Jun–Jul–Aug–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +99.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £293K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+99.2%
Conversion, latest week
1.7%
Market size, estimated
£293Ka year
Peak month
June3.2× the quietest month
Top search term
gold clutch bag217K searches a year

02 · Price

A sale here is worth £13.64.

Listings sell for £13.64 on average, from £5.81 to £28.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £13.64 that is £1K to £3K a year per listing.

Average price
£13.64under the $15 to $100 sweet spot
Price range
£5.81–£28.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
7.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,060 within Handbags & Shoulder Bags. It carries 429 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#1,060in Handbags & Shoulder Bags
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
429per listing
Listings tracked
81

04 · Newcomers

Amazon counts 2 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
29
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Clutch Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

57

Top-5 brand share

42%

Top 20: 81%

Top-5 click share

23%

Top 20: 53%

Open market

53%

  • Milisente16%
  • HKYUECHI7%
  • Aryan7%
  • Miss Lulu7%
  • XquiziFit6%
  • Larcenciel4%

Demand

Clutch Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Clutch Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold clutch bag217K/yr
  • gold bag171K/yr
  • clutch bag149K/yr
  • clutch bags for women193K/yr
  • gold handbag77K/yr
  • gold clutch48K/yr
  • gold clutch bags for women58K/yr
  • gold bags for women50K/yr
  • clutch39K/yr
  • evening bag47K/yr

Reviews and returns

What reviews say buyers love and hate about Clutch Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.11

The worst quality bag iv ever seen

Very cheaply made

Bad quality

Size-Overall13%+1.22

Larger than I thought

On the small side

The bag looked bigger in the photo

Strap/String Quality7%−0.08

Strap broken

the strap snapped

It isn't a strap at all

Value For Money7%+1.54

Looks really expensive

looks more expensive than it is

Not worth it

Chain/Key Quality6%−0.06

No chain, otherwise perfect

the chain broke on the 1st use sos disappointing

Missing chain

Love

Quality-Overall19%−0.11

Good quality, arrived quickly in one day

Great quality bag

good quality

Value For Money15%+1.54

Good value for money

Excellent value

Decent price

Size-Overall14%+1.22

Lovely bag good size

just the right size

It easily fits a phone, makeup etc

Color9%+0.65

It's a good colour

true to colour

Nice bag - great colour

Advertised Vs Actual Product8%−0.01

Just what I wanted

and looks exactly as pictured

Exactly as described

Return

7.0% Return rate 82% Fixable by listing

Color39%▆████▇
Size-Overall28%▆██▆▆█

Larger than I thought

On the small side

The bag looked bigger in the photo

Quality-Overall8%▇▆▆█▆▇

The worst quality bag iv ever seen

Very cheaply made

Bad quality

Material Quality3%▆▆▃▅█▅

I feel the manufacture is from cheaper material than I expected

The lining is also some very cheap plastic that is incredibly noisy

the material inside had come away

Advertised Vs Actual Product3%▅▂▃█▅▄

Doesn't look like picture

Not as nice as picture

Sadly not as nice as picture

FAQ

Common Clutch Bag questions

Answered from the same tracked data.