Skip to content

Clutch Bag

Pass

Clutch Bag scores 66 out of 100, a Pass. Shoppers spend an estimated $293K a year here, search demand grew +99.2% this quarter, and an estimated 7.0% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 2,461 Fashion niches · +18 vs the category median of 48
Market size
£293K/yr1.2M searches / yr
90-day growth
+99.2%search demand this quarter
Competition
23%top-5 click share · 48 brands · 57 sellers

Flapen Score

Clutch Bag against its category

The dotted line is the Fashion average. Past it, Clutch Bag is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clutch Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clutch Bag 1.2M times last year and spent an estimated £293K. The top 5 brands take 42% of clicks. Demand peaks in Jun–Jul–Aug–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +99.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £293K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+99.2%
Conversion, latest week
1.7%
Market size, estimated
£293Ka year
Peak month
June3.2× the quietest month
Top search term
gold clutch bag217K searches a year

02 · Price

A sale here is worth £13.64.

Listings sell for £13.64 on average, from £5.81 to £28.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £13.64 that is £1K to £3K a year per listing.

Average price
£13.64under the $15 to $100 sweet spot
Price range
£5.81–£28.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
7.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,060 within Handbags & Shoulder Bags. It carries 429 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#1,060in Handbags & Shoulder Bags
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
429per listing
Listings tracked
81

04 · Newcomers

2 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
29
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Clutch Bag products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£6K£12K£18K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

57

Est. top-5 brand share

42%

Top 20: 81%

Est. top-5 click share

23%

Top 20: 53%

Open market

53%

  • Milisente16%
  • HKYUECHI7%
  • Aryan7%
  • Miss Lulu7%
  • XquiziFit6%
  • Larcenciel4%

Demand

Clutch Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Clutch Bag search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gold clutch bag217K/yr
  • gold bag171K/yr
  • clutch bag149K/yr
  • clutch bags for women193K/yr
  • gold handbag77K/yr
  • gold clutch48K/yr
  • gold clutch bags for women58K/yr
  • gold bags for women50K/yr
  • clutch39K/yr
  • evening bag47K/yr

Reviews and returns

What reviews say buyers love and hate about Clutch Bag

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
7.0%of orders come back
“The worst quality bag iv ever seen”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Clutch Bag questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data