99 nights in the forest
Worth a lookShows a thin review moat (21 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible21.15avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£4.34–£27.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.38avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£166K£166K/yr · 442K searches
Growth
Bad-36.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, 99 nights in the forest is a £166K/yr Amazon United Kingdom market (442K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
99 nights in the forest market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £155K–£186K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #1,259
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 74%
- Out of stock
- 27.1%
- Avg brand age
- 12 months
- Avg seller age
- 204 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
17
Sellers
29
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
37%
Top 20: 81%
Open market
30%
- Axolotl19%
- Pitevotur13%
- Kouipoie12%
- PhatMojo11%
- Mzzsveuy9%
- CHANCCI7%
Demand
Weekly Amazon search volume, last 39 weeks — -36.0% search growth over the last 90 days.Top 99 nights in the forest search terms
- 99 nights in the forest294K/yr
- 99 nights in the forest plush60K/yr
- 99 nights in the forest toys24K/yr
- 99 nights15K/yr
- 99 nights in the forest lego12K/yr
- roblox 99 nights in the forest7K/yr
- 99 nights in the forest figures4K/yr
- 99 nights in the forest deer plush8K/yr
- 99 nights in the forest plushies4K/yr
- deer plush 99 nights5K/yr
Top 99 nights in the forest products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Axolotl Boys 99 Nights In The Forest 3D Figure Hoodie Kids 99 Nights In The Forest Character Group Hoody (H 9-10years)
Axolotl£16.990.0★0 rev
99 Nights in the Forest - Blind Box Collectible Plush Assortment - Series 1 - Includes DLC Code Redeemable on Roblox - Stuffed Animal Plush Toys - Officially Licensed by PhatMojo
PhatMojo£8.834.1★16 rev
Mzzsveuy 99 Nights in the Forest Deer Plush Soft Stuffed Animal Doll Plush Toy Soft Stuffed Animal Doll Surprise for Fans Home Decor for Kids Boys and Girls
Mzzsveuy£10.143.9★23 rev
99 Nights In The Forest Plush Toy The Cat Villain Collectible Soft Toy Cat Entity Game-Inspired Stuffed Animal For Kids & Adults Cuddly Plushie Gift For Christmas Halloween & Birthdays (Standing)
Dlishka£11.673.4★5 rev
99 Nights In The Forest Building Toys 407pcs Brick Set for Kids & Adults Deer Monster & Forest Creatures Block Figures Creative Building Games Toy Idea
Kouipoie£11.365.0★2 rev
Newest
by launch date99 Nights In The Forest Plush Toy The Cat Villain Collectible Soft Toy Cat Entity Game-Inspired Stuffed Animal For Kids & Adults Cuddly Plushie Gift For Christmas Halloween & Birthdays (Standing)
Dlishka£11.675 rev
99 Nights in the Forest - Blind Box Collectible Plush Assortment - Series 1 - Includes DLC Code Redeemable on Roblox - Stuffed Animal Plush Toys - Officially Licensed by PhatMojo
PhatMojo£8.8316 rev
99 Nights in the Forest - Blind Bag Minifigures - Series 1 - Includes DLC Codes Redeemable on Roblox - Officially Licensed Mystery Collectible Figures by PhatMojo
PhatMojo£4.341 rev
99 Nights In The Forest Plush Toy The Deer Villain Collectible Soft Toy ReinDeer Plush Toy Soft Stuffed Animal Doll Inspired Stuffed Animal For Kids & Adults Gifts for Fans Birthday Holiday Present(C)
JIASHA£6.816 rev
99 Nights In The Forest Building Toys 407pcs Brick Set for Kids & Adults Deer Monster & Forest Creatures Block Figures Creative Building Games Toy Idea
Kouipoie£11.362 rev
Trending
90-day click momentum99 Nights in the Forest - Blind Bag Minifigures - Series 1 - Includes DLC Codes Redeemable on Roblox - Officially Licensed Mystery Collectible Figures by PhatMojo
PhatMojo£4.344.0★
Axolotl 99 Nights In The Forest 3D Figure Printed Hoodie Kids Funny 99 Nights In The Forest Cats Ear Shaped Sweatshirt (C02 7-8years)
Axolotl£17.584.0★
99 Nights in the Forest - Blind Box Collectible Plush Assortment - Series 1 - Includes DLC Code Redeemable on Roblox - Stuffed Animal Plush Toys - Officially Licensed by PhatMojo
PhatMojo£8.834.1★
Axolotl Boys 99 Nights In The Forest 3D Figure Printed Sweatshirt Kids Funny 99 Nights In The Forest Cats Ear Shaped Hoodie (E 7-8years)
Axolotl£17.990.0★
Axolotl Kids 99 Nights In The Forest Character Group Hoody Boys 99 Nights In The Forest 3D Figure Sweatshirt for Fans Gift (A 7-8years)
Axolotl£16.990.0★
What buyers say about 99 nights in the forest
What buyers praise and complain about, mined from review topics.What buyers love
“quality arrived quickly Great little figures”
“Excellent value for money”
“Fun to build”
“Great present”
“perfect size”
“soft”
“Adorable Design”
“warm true to size x”
“Great set of figures”
“turned out like the picture”
What buyers complain about
“Quality not what I ordered completely different”
“Nowhere near the size advertised”
“Not worth the price for what you get”
“Smaller than anticipated”
“The owl split after a short time same day i received”
“While its better than some others Ive seen, this has a larger nose, misaligned ears, eyes, and other body parts plus some of the colours are off”
“Cheap material”
“Owls legs are sewn on the wrong way round”
Top return reasons
Common questions
- Is 99 nights in the forest profitable to sell on Amazon United Kingdom?
- The niche generates £166K/yr across 39 tracked products. 0 of 39 products launched in the last 360 days are still selling. 90-day search growth is -36.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the 99 nights in the forest niche?
- 17 brands and 29 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in 99 nights in the forest?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.5%.
- What does it cost to enter the 99 nights in the forest niche?
- Listings span £4.34–£27.99; the average listing price is £12.38 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.