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99 Nights in the Forest

Maybe

The average product has only 21 reviews. But demand is soft, at -36.0% this quarter, so 99 Nights in the Forest is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£166K/yr442K searches / yr
90-day growth
-36.0%search demand this quarter
Competition
37%top-5 click share · 17 brands · 29 sellers

Flapen Score

99 Nights in the Forest against its category

The dotted line is the Fashion average. Past it, 99 Nights in the Forest is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 99 Nights in the Forest market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 99 Nights in the Forest 442K times last year and spent an estimated £166K. The top 5 brands take 63% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-36.0%
Conversion, latest week
3.0%
Market size, estimated
£166Ka year
Top search term
99 nights in the forest294K searches a year

02 · Price

A sale here is worth £12.38.

Listings sell for £12.38 on average, from £4.34 to £27.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.38 that is £3K to £6K a year per listing.

Average price
£12.38under the $15 to $100 sweet spot
Price range
£4.34–£27.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #1,259 within Boys. It carries 21 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
77%
Out of stock, average day
27.1%
Average rank
#1,259in Boys
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
21per listing
Listings tracked
39

04 · Newcomers

0 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
0Amazon's first-year sales bar
Average brand age
12 months

Products

Top 99 Nights in the Forest products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

17

Sellers

29

Est. top-5 brand share

63%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 81%

Open market

30%

  • Axolotl19%
  • Pitevotur13%
  • Kouipoie12%
  • PhatMojo11%
  • Mzzsveuy9%
  • CHANCCI7%

Demand

99 Nights in the Forest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 11.9× · 9 of 12 months tracked

Search terms

Top 99 Nights in the Forest search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 99 nights in the forest294K/yr
  • 99 nights in the forest plush60K/yr
  • 99 nights in the forest toys24K/yr
  • 99 nights15K/yr
  • 99 nights in the forest lego12K/yr
  • roblox 99 nights in the forest7K/yr
  • 99 nights in the forest figures4K/yr
  • 99 nights in the forest deer plush8K/yr
  • 99 nights in the forest plushies4K/yr
  • deer plush 99 nights5K/yr

Reviews and returns

What reviews say buyers love and hate about 99 Nights in the Forest

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Quality not what I ordered completely different”
A buyer, on “Quality-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 99 Nights in the Forest questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data