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99 Nights in the Forest

Maybe

The average product has only 21 reviews. But demand is soft, at -36.0% this quarter, so 99 Nights in the Forest is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 2,461 Fashion niches · +10 vs the category median of 48
Market size
£166K/yr442K searches / yr
90-day growth
-36.0%search demand this quarter
Competition
37%top-5 click share · 17 brands · 29 sellers

Flapen Score

99 Nights in the Forest against its category

The dotted line is the Fashion average. Past it, 99 Nights in the Forest is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 99 Nights in the Forest market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 99 Nights in the Forest 442K times last year and spent an estimated £166K. The top 5 brands take 63% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-36.0%
Conversion, latest week
3.0%
Market size, estimated
£166Ka year
Top search term
99 nights in the forest294K searches a year

02 · Price

A sale here is worth £12.38.

Listings sell for £12.38 on average, from £4.34 to £27.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.38 that is £3K to £6K a year per listing.

Average price
£12.38under the $15 to $100 sweet spot
Price range
£4.34–£27.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #1,259 within Boys. It carries 21 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
77%
Out of stock, average day
27.1%
Average rank
#1,259in Boys
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
21per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 39 launches as successful.

39 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
0Amazon's first-year sales bar
Average brand age
12 months

Products

Top 99 Nights in the Forest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

17

Sellers

29

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

37%

Top 20: 81%

Open market

30%

  • Axolotl19%
  • Pitevotur13%
  • Kouipoie12%
  • PhatMojo11%
  • Mzzsveuy9%
  • CHANCCI7%

Demand

99 Nights in the Forest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Black Friday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 11.9× · 9 of 12 months tracked

Search terms

Top 99 Nights in the Forest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 99 nights in the forest294K/yr
  • 99 nights in the forest plush60K/yr
  • 99 nights in the forest toys24K/yr
  • 99 nights15K/yr
  • 99 nights in the forest lego12K/yr
  • roblox 99 nights in the forest7K/yr
  • 99 nights in the forest figures4K/yr
  • 99 nights in the forest deer plush8K/yr
  • 99 nights in the forest plushies4K/yr
  • deer plush 99 nights5K/yr

Reviews and returns

What reviews say buyers love and hate about 99 Nights in the Forest

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall41%−0.36

Quality not what I ordered completely different

Rubbish quality, very cheap

Awful quality

Advertised Vs Actual Product24%−0.20

Nowhere near the size advertised

Do not buy not as described

Not as pictured

Value For Money11%+0.64

Not worth the price for what you get

Not worth the money at all

not worth the price paid

Size-Overall8%+0.20

Smaller than anticipated

A little smaller than I thought

Arrived much smaller than I expected

Durability6%−0.04

The owl split after a short time same day i received

Love

Quality-Overall20%−0.36

quality arrived quickly Great little figures

Good quality teddies, perfect size

Excellent quality

Value For Money19%+0.64

Excellent value for money

Excellent value for money

Good for money

Fun/Entertainment Experience13%+1.33

Fun to build

The designs are fun

Really fun set

Gifting Purpose13%+1.09

Great present

Great little Christmas present

A Great gift for my children

Size-Overall9%+0.20

perfect size

These are decent in size and plumpness, they are plush enough to keep any child entertained

They are a good size

Return

0.5% Return rate 33% Fixable by listing

Quality-Overall33%▇▃▁▆▃█

Quality not what I ordered completely different

Rubbish quality, very cheap

Awful quality

Advertised Vs Actual Product18%▁██▄█▁

Nowhere near the size advertised

Do not buy not as described

Not as pictured

Size-Overall13%▁▃▄▁█▁

Smaller than anticipated

A little smaller than I thought

Arrived much smaller than I expected

Gifting Purpose9%▁▄█▄▃▁
Defective Material/Parts7%█▂▁▃▃▁

FAQ

Common 99 Nights in the Forest questions

Answered from the same tracked data.