99 Nights in the Forest
MaybeThe average product has only 21 reviews. But demand is soft, at -36.0% this quarter, so 99 Nights in the Forest is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 2,461 Fashion niches · +10 vs the category median of 4858
- Market size
- £166K/yr442K searches / yr
- 90-day growth
- -36.0%search demand this quarter
- Competition
- 37%top-5 click share · 17 brands · 29 sellers
Flapen Score
99 Nights in the Forest against its category
The dotted line is the Fashion average. Past it, 99 Nights in the Forest is stronger. Inside it, weaker.
Market
The 99 Nights in the Forest market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 99 Nights in the Forest 442K times last year and spent an estimated £166K. The top 5 brands take 63% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.
- Searches, last 12 months
- 442K
- Growth, 90 days vs prior 90
- -36.0%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £166Ka year
- Top search term
- 99 nights in the forest294K searches a year
02 · Price
A sale here is worth £12.38.
Listings sell for £12.38 on average, from £4.34 to £27.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.38 that is £3K to £6K a year per listing.
- Average price
- £12.38under the $15 to $100 sweet spot
- Price range
- £4.34–£27.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #1,259 within Boys. It carries 21 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 77%
- Out of stock, average day
- 27.1%
- Average rank
- #1,259in Boys
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 21per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 39 launches cleared the first-year sales bar.
39 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 39
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 12 months
Products
Top 99 Nights in the Forest products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Axolotl Boys 99 Nights In The Forest 3D Figure Hoodie Kids 99 Nights In The Forest Character Group Hoody (H 9-10years)
- Price
- £16.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

99 Nights in the Forest - Blind Box Collectible Plush Assortment - Series 1 - Includes DLC Code Redeemable on Roblox - Stuffed Animal Plush Toys - Officially Licensed by PhatMojo
- Price
- £8.83
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 5mo ago

Mzzsveuy 99 Nights in the Forest Deer Plush Soft Stuffed Animal Doll Plush Toy Soft Stuffed Animal Doll Surprise for Fans Home Decor for Kids Boys and Girls
- Price
- £10.14
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 7mo ago

99 Nights In The Forest Plush Toy The Cat Villain Collectible Soft Toy Cat Entity Game-Inspired Stuffed Animal For Kids & Adults Cuddly Plushie Gift For Christmas Halloween & Birthdays (Standing)
- Price
- £11.67
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 4mo ago

99 Nights In The Forest Building Toys 407pcs Brick Set for Kids & Adults Deer Monster & Forest Creatures Block Figures Creative Building Games Toy Idea
- Price
- £11.36
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Trending
estimated 90-day click momentum
99 Nights in the Forest - Blind Bag Minifigures - Series 1 - Includes DLC Codes Redeemable on Roblox - Officially Licensed Mystery Collectible Figures by PhatMojo
- Price
- £4.34
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago

Axolotl 99 Nights In The Forest 3D Figure Printed Hoodie Kids Funny 99 Nights In The Forest Cats Ear Shaped Sweatshirt (C02 7-8years)
- Price
- £17.58
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago

99 Nights in the Forest - Blind Box Collectible Plush Assortment - Series 1 - Includes DLC Code Redeemable on Roblox - Stuffed Animal Plush Toys - Officially Licensed by PhatMojo
- Price
- £8.83
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 5mo ago

Axolotl Boys 99 Nights In The Forest 3D Figure Printed Sweatshirt Kids Funny 99 Nights In The Forest Cats Ear Shaped Hoodie (E 7-8years)
- Price
- £17.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Axolotl Kids 99 Nights In The Forest Character Group Hoody Boys 99 Nights In The Forest 3D Figure Sweatshirt for Fans Gift (A 7-8years)
- Price
- £16.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Newest
by launch date
99 Nights In The Forest Plush Toy The Cat Villain Collectible Soft Toy Cat Entity Game-Inspired Stuffed Animal For Kids & Adults Cuddly Plushie Gift For Christmas Halloween & Birthdays (Standing)
- Price
- £11.67
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 4mo ago

99 Nights in the Forest - Blind Box Collectible Plush Assortment - Series 1 - Includes DLC Code Redeemable on Roblox - Stuffed Animal Plush Toys - Officially Licensed by PhatMojo
- Price
- £8.83
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 5mo ago

99 Nights in the Forest - Blind Bag Minifigures - Series 1 - Includes DLC Codes Redeemable on Roblox - Officially Licensed Mystery Collectible Figures by PhatMojo
- Price
- £4.34
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 5mo ago

99 Nights In The Forest Plush Toy The Deer Villain Collectible Soft Toy ReinDeer Plush Toy Soft Stuffed Animal Doll Inspired Stuffed Animal For Kids & Adults Gifts for Fans Birthday Holiday Present(C)
- Price
- £6.81
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 5mo ago

99 Nights In The Forest Building Toys 407pcs Brick Set for Kids & Adults Deer Monster & Forest Creatures Block Figures Creative Building Games Toy Idea
- Price
- £11.36
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
17
Sellers
29
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 81%
Open market
30%
- Axolotl19%
- Pitevotur13%
- Kouipoie12%
- PhatMojo11%
- Mzzsveuy9%
- CHANCCI7%
Demand
99 Nights in the Forest search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 11.9× · 9 of 12 months tracked
Search terms
Top 99 Nights in the Forest search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 99 nights in the forest294K/yr
- 99 nights in the forest plush60K/yr
- 99 nights in the forest toys24K/yr
- 99 nights15K/yr
- 99 nights in the forest lego12K/yr
- roblox 99 nights in the forest7K/yr
- 99 nights in the forest figures4K/yr
- 99 nights in the forest deer plush8K/yr
- 99 nights in the forest plushies4K/yr
- deer plush 99 nights5K/yr
Reviews and returns
What reviews say buyers love and hate about 99 Nights in the Forest
We read the reviews and the return reasons for every product selling here.
“Quality not what I ordered completely different”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 99 Nights in the Forest questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









