40th Birthday Gifts for Women
MaybeReturns run at only 0.6% of orders. But demand is soft, at -1.5% this quarter, so 40th Birthday Gifts for Women is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 2,461 Fashion niches · +7 vs the category median of 4855
- Market size
- £782K/yr1.7M searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 54%top-5 click share · 19 brands · 24 sellers
Flapen Score
40th Birthday Gifts for Women against its category
The dotted line is the Fashion average. Past it, 40th Birthday Gifts for Women is stronger. Inside it, weaker.
Market
The 40th Birthday Gifts for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 40th Birthday Gifts for Women 1.7M times last year and spent an estimated £782K. The top 5 brands take 59% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £782K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £782Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- 40th birthday gifts for women1.1M searches a year
02 · Price
A sale here is worth £11.29.
Listings sell for £11.29 on average, from £3.31 to £24.04. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £11.29 that is £11K to £14K a year per listing.
- Average price
- £11.29under the $15 to $100 sweet spot
- Price range
- £3.31–£24.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #34 within Socks & Tights. It carries 776 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #34in Socks & Tights
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 776per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 3 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top 40th Birthday Gifts for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Belloxis 40th Birthday Gifts for Women Grip Cosy Socks for Women Cotton Crew Socks Funny 1986 Presents for Sister Friend Mum Milestone Birthday Celebration Keepsake
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 1y ago
40th Birthday Gifts for Women Unique 40 Years Old Birthday Include 20 Oz Stainless Steel Tumbler with Straw Gifts for Wife Aunt Sister Friends Her Fashion 1986 Handbag Cosmetic Bag Born in 1986 Card
- Price
- £15.75
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 7mo ago
Sheinly 40th Birthday Gifts for Women Happy 40th Birthday Basket Gifts Box for Best Friends Female Mom Wife Daughter Sister Her Girlfriend Coworker Bestie Women
- Price
- £11.50
- Rating
- 4.6/5
- Reviews
- 814
- Age
- 1y ago
Anforsun 40th Birthday Gifts for Women 40th Birthday Hampers for Her Happy 40th Birthday Pamper Gifts Basket for Wife Mom Sister Friends Coworker 40th Birthday Gift Ideas
- Price
- £17.87
- Rating
- 4.6/5
- Reviews
- 1,025
- Age
- 2y ago
Moyel 40th Birthday Gifts for Women Funny Fluffy Socks Presents for Female 40th Birthday 40th Gifts for Women Unique in Their 40s for Her Ideas
- Price
- £6.69
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago
Trending
90-day click momentum
40th Birthday Shirts for Women Vintage 1986 Retro Birthday Party Top Casual Short Sleeve Loose Tee Tops
- Price
- £13.39
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 8mo ago
Moyel 40th Birthday Gifts for Women Funny Socks 6-9 Unusual 40th Birthday Gifts for Daughter Her Friend Sister Mum 1986 Presents for Women in Their 40s
- Price
- £4.97
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 7mo ago
Pandora Moments Womens Sterling Silver Sparkling Infinity Stud Earrings With Gift Box
- Price
- £24.04
- Rating
- 4.6/5
- Reviews
- 4,770
- Age
- 3y ago
Belloxis 40th Birthday Gifts for Women Grip Cosy Socks for Women Cotton Crew Socks Funny 1986 Presents for Sister Friend Mum Milestone Birthday Celebration Keepsake
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 645
- Age
- 1y ago
40th Birthday Gifts for Women Unique 40 Years Old Birthday Include 20 Oz Stainless Steel Tumbler with Straw Gifts for Wife Aunt Sister Friends Her Fashion 1986 Handbag Cosmetic Bag Born in 1986 Card
- Price
- £15.75
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 7mo ago
Newest
by launch date
Arrow Gift Co - Back in 1986 40th Birthday Card - Funny Milestone Birthday Card Year You Were Born Trivia
- Price
- £3.33
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 6mo ago
Vanqruo 40th Birthday Gifts for Women Vintage 1986 Platinum Print Wine Glass 40th Birthday Decorations for Women Happy 40 Year Old Gift Ideas for Her Wife Friends - 16Oz Wine Glass
- Price
- £16.68
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 7mo ago
40th Birthday Gifts for Women Unique 40 Years Old Birthday Include 20 Oz Stainless Steel Tumbler with Straw Gifts for Wife Aunt Sister Friends Her Fashion 1986 Handbag Cosmetic Bag Born in 1986 Card
- Price
- £15.75
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 7mo ago
Moyel 40th Birthday Gifts for Women Funny Socks 6-9 Unusual 40th Birthday Gifts for Daughter Her Friend Sister Mum 1986 Presents for Women in Their 40s
- Price
- £4.97
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 7mo ago
40th Birthday Shirts for Women Vintage 1986 Retro Birthday Party Top Casual Short Sleeve Loose Tee Tops
- Price
- £13.39
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
24
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
36%
- Belloxis28%
- Moyel11%
- OLOSONG8%
- Sheinly6%
- Anforsun6%
- Epessa5%
Demand
40th Birthday Gifts for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top 40th Birthday Gifts for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 40th birthday gifts for women1.1M/yr
- 40th birthday136K/yr
- 40th birthday gifts62K/yr
- 40th31K/yr
- 40th birthday gifts for best friend12K/yr
- 40th birthday gift22K/yr
- 40th birthday gifts for her24K/yr
- 40th birthday gifts women16K/yr
- 40th birthday gift ideas26K/yr
- funny 40th birthday gifts for women20K/yr
Reviews and returns
What reviews say buyers love and hate about 40th Birthday Gifts for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit small
Looks very cheap box very small
these studs are extremely tiny
A bit disappointing looks cheap
Cheap quality
Very bad, no quality
Tried to put on and broke
Bought twice broke twice
within 10-15 mins it broke
Different place different price
expensive
It is currently priced at £3.99 which is a little expensive
They go black I wouldnt recommend
Turned black
Love
Amazing quality
The card is good quality with a sturdy feel
It is a good quality card
Birthday gift
Fantastic gift
Love this gift
worth the money
Value for money
Good price
It looked the same as picture
Exactly as advertised
As Described
Small and beautiful
Snug fit
The card is a good size
Return
0.6% Return rate 79% Fixable by listing
Bit small
Looks very cheap box very small
these studs are extremely tiny
A bit disappointing looks cheap
Cheap quality
Very bad, no quality
Not as shown in advertisements
They go black I wouldnt recommend
Turned black
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 40th Birthday Gifts for Women questions
Answered from the same tracked data.