18th Birthday Gifts for Girls

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £693K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

4.1%

Market size, estimated

£693Ka year

Peak month

January1.8× the quietest month

Top search term

18th birthday gifts for girls1.0M searches a year

Listings sell for £10.55 on average, from £3.38 to £24.07. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £10.55 that is £5K to £8K a year per listing.

Average price

£10.55under the $15 to $100 sweet spot

Price range

£3.38–£24.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #60 within Girls. It carries 842 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

12.6%

Average rank

#60in Girls

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

842per listing

Listings tracked

48

19 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

4Amazon's first-year sales bar

Average brand age

25 months