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England Football Shirt

Pass

England Football Shirt scores 69 out of 100, a Pass. Shoppers spend an estimated $158K a year here, search demand grew >1,000% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
69
69 / 100
Top 1% of 2,461 Fashion niches · +21 vs the category median of 48
Market size
£158K/yr2.0M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
30%top-5 click share · 18 brands · 40 sellers

Flapen Score

England Football Shirt against its category

The dotted line is the Fashion average. Past it, England Football Shirt is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The England Football Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for England Football Shirt 2.0M times last year and spent an estimated £158K. The top 5 brands take 79% of clicks. Demand peaks in Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.4%
Market size, estimated
£158Ka year
Peak month
July75.0× the quietest month
Top search term
england football shirt987K searches a year

02 · Price

A sale here is worth £18.35.

Listings sell for £18.35 on average, from £6.21 to £88.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.35 that is £2K to £5K a year per listing.

Average price
£18.35inside the $15 to $100 sweet spot
Price range
£6.21–£88.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #427 within Tops, T-Shirts & Shirts. It carries 143 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
15.2%
Average rank
#427in Tops, T-Shirts & Shirts
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
67

04 · Newcomers

4 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top England Football Shirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£5K£9K£14K£19K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

40

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

30%

Top 20: 64%

Open market

17%

  • Score Draw38%
  • Second Ave Gift Company23%
  • NIKE9%
  • Pink Malibu6%
  • Outerstuff4%
  • The England Football Association3%
  • Open — no brand owns it (12 brands, 17%)

Demand

England Football Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 75.0×

Search terms

Top England Football Shirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • england football shirt987K/yr
  • england shirt258K/yr
  • england top124K/yr
  • england t shirt121K/yr
  • england football shirt 202661K/yr
  • england football shirt women55K/yr
  • retro england football shirt38K/yr
  • england shirts for men39K/yr
  • womens england football shirt32K/yr
  • england shirt women30K/yr

Reviews and returns

What reviews say buyers love and hate about England Football Shirt

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Wrong size”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common England Football Shirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data