Is england football shirt profitable to sell on Amazon United Kingdom?

The niche generates £158K/yr across 67 tracked products. 4 of 23 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (69/100).

How competitive is the england football shirt niche?

18 brands and 40 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in england football shirt?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.7%.

When does demand for england football shirt peak?

Demand peaks in Jun–Jul; the busiest month runs 75.0× the quietest.

What does it cost to enter the england football shirt niche?

Listings span £6.21–£88.85; the average listing price is £18.35 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.

england football shirt

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great142.84

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great£6.21–£88.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great£18.35

avg listing price — sweet spot $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Market size

Okay£158K

£158K/yr · 2.0M searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals Trending Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, england football shirt is a £158K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 69/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

england football shirt market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £147K–£184K; units × avg price
Conversion rate: 0.4%
Avg BSR: #427
Page quality: 0%
Prime: 60%
Sponsored: 60%
Out of stock: 15.2%
Avg brand age: 40 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

18 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

30%

Top 20: 64%

Open market

17%

Score Draw38%
Second Ave Gift Company23%
NIKE9%
Pink Malibu6%
Outerstuff4%
The England Football Association3%
Open — no brand owns it (12 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 75.0×

Open Trend

Top england football shirt search terms

england football shirt987K/yr >1,000%0.2% conv.
england shirt258K/yr >1,000%0.1% conv.
england top124K/yr >1,000%0.1% conv.
england t shirt121K/yr >1,000%0.1% conv.
england football shirt 202661K/yr >1,000%0.1% conv.
england football shirt women55K/yr >1,000%0.1% conv.
retro england football shirt38K/yr >1,000%0.3% conv.
england shirts for men39K/yr >1,000%0.2% conv.
womens england football shirt32K/yr >1,000%0.1% conv.
england shirt women30K/yr >1,000%0.2% conv.

All search terms

Top england football shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nike Mens ENT Dri-Fit SS Stadium Home Jersey White/Speed Red/Obsidian/Obsid L

NIKE£88.854.4★37 rev

Score Draw England 1990 World Cup Third Shirt Blue Medium Polyester

Score Draw£30.854.3★28 rev

Score Draw England 1990 World Cup Finals Retro Football Shirt White X-Large Polyester

Score Draw£31.864.6★328 rev

Score Draw England 1996 European Championship Retro Shirt White Large Polyester

Score Draw£32.424.5★296 rev

Second Ave Mens Unisex England Flag Badge Euros World Cup Football White Retro Ringer T Shirt Top Kit

Second Ave Gift Company£13.333.6★68 rev

Newest

by launch date

England 3 Lions Ringer T-Shirt With Contrasting Collar and Cuffs - Small England Motiff - 100% Cotton - Sizes Small to 3XL - Assorted Colours (UK Alpha XL Regular Regular White/Navy)

Cyclops Print£15.4024 rev

2mo ago

Pink Malibu England Football Shirt Breathable Fabric Unisex for Training World Cup and Euros White Small White

Pink Malibu£16.2925 rev

3mo ago

Pink Malibu England Football Shirt Breathable Fabric Unisex for Training World Cup and Euros White XL White

Pink Malibu£16.4225 rev

3mo ago

Outerstuff Mens T-Shirt England Football Fan T-Shirt Three Lions Graphic Tee Cotton Casual Football Top Black

Outerstuff£24.4416 rev

4mo ago

Outerstuff Mens T-Shirt England Football Fan T-Shirt Classic Three Lions Tee Cotton Football Casual Top White

Outerstuff£24.3416 rev

4mo ago

What buyers say about england football shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Good quality”

Size-Overall21%

“fits great”

Value For Money17%

“Great shirt,good value for money”

Material Quality9%

“Great product a little on the tight side great material”

Comfort-Overall5%

“was impressed by how comfortable it felt throughout the day”

Advertised Vs Actual Product3%

“Does exactly what it says on the tin”

Washability2%

“Good quality washed well”

Thickness1%

“Cheap top for football shirt day at work for charity I'm quite surprised of the thickness for the price”

Shape/Style1%

“the style is exactly what I wanted”

Print Quality1%

“The print is great”

What buyers complain about

Size-Overall44%

“Wrong size”

Quality-Overall18%

“Looks cheap”

Material Quality8%

“Disappointed- awful material looks cheap”

Color3%

“not only did it lose quite a bit of its colour”

Shrinkage Resistance3%

“Washed once and shrunk so too tight”

Stain Resistance3%

“its easy to get stain”

Stretchability/Expandability/Elasticity3%

“the pic looks like a stretchy material nope do not buy”

Value For Money2%

“perhaps slightly expensive at £19.99 at time of review”

Top return reasons

Size-Overall77%

Quality-Overall9%

Material Quality5%

Advertised Vs Actual Product1%

Stain Resistance1%

Transparency1%

Thin1%