England Football Shirt
PassEngland Football Shirt scores 69 out of 100, a Pass. Shoppers spend $158K a year here, search demand grew >1,000% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 69 / 100Top 1% of 2,461 Fashion niches · +21 vs the category median of 4869
- Market size
- £158K/yr2.0M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 30%top-5 click share · 18 brands · 40 sellers
Flapen Score
England Football Shirt against its category
The dotted line is the Fashion average. Past it, England Football Shirt is stronger. Inside it, weaker.
Market
The England Football Shirt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for England Football Shirt 2.0M times last year and spent an estimated £158K. The top 5 brands take 79% of clicks. Demand peaks in Jun–Jul. Flapen scores it 69 out of 100, a Pass.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £158Ka year
- Peak month
- July75.0× the quietest month
- Top search term
- england football shirt987K searches a year
02 · Price
A sale here is worth £18.35.
Listings sell for £18.35 on average, from £6.21 to £88.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.35 that is £2K to £5K a year per listing.
- Average price
- £18.35inside the $15 to $100 sweet spot
- Price range
- £6.21–£88.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #427 within Tops, T-Shirts & Shirts. It carries 143 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 60%
- Out of stock, average day
- 15.2%
- Average rank
- #427in Tops, T-Shirts & Shirts
- Average rating
- 4.10 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 143per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 4 of last year's 23 launches as successful.
23 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top England Football Shirt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nike Mens ENT Dri-Fit SS Stadium Home Jersey White/Speed Red/Obsidian/Obsid L
- Price
- £88.85
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 11mo ago
Score Draw England 1990 World Cup Third Shirt Blue Medium Polyester
- Price
- £30.85
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 9mo ago
Score Draw England 1990 World Cup Finals Retro Football Shirt White X-Large Polyester
- Price
- £31.86
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 10y ago
Score Draw England 1996 European Championship Retro Shirt White Large Polyester
- Price
- £32.42
- Rating
- 4.5/5
- Reviews
- 296
- Age
- 10y ago
Second Ave Mens Unisex England Flag Badge Euros World Cup Football White Retro Ringer T Shirt Top Kit
- Price
- £13.33
- Rating
- 3.6/5
- Reviews
- 68
- Age
- 2y ago
Trending
90-day click momentum
England 3 Lions Ringer T-Shirt With Contrasting Collar and Cuffs - Small England Motiff - 100% Cotton - Sizes Small to 3XL - Assorted Colours (UK Alpha XL Regular Regular White/Navy)
- Price
- £15.40
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 2mo ago
Score Draw England 1990 Out Retro Football Shirt Black Large Polyester
- Price
- £31.81
- Rating
- 4.7/5
- Reviews
- 147
- Age
- 5y ago
Outerstuff Mens T-Shirt England Football Fan T-Shirt Three Lions Graphic Tee Cotton Casual Football Top Black
- Price
- £24.44
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago
Pink Malibu England Football Shirt Breathable Fabric Unisex for Training World Cup and Euros White Small White
- Price
- £16.29
- Rating
- 3.7/5
- Reviews
- 25
- Age
- 3mo ago
Score Draw England 1990 World Cup Third Shirt Blue Large Polyester
- Price
- £30.10
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 9mo ago
Newest
by launch dateEngland 3 Lions Ringer T-Shirt With Contrasting Collar and Cuffs - Small England Motiff - 100% Cotton - Sizes Small to 3XL - Assorted Colours (UK Alpha XL Regular Regular White/Navy)
- Price
- £15.40
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 2mo ago
Pink Malibu England Football Shirt Breathable Fabric Unisex for Training World Cup and Euros White Small White
- Price
- £16.29
- Rating
- 3.7/5
- Reviews
- 25
- Age
- 3mo ago
Pink Malibu England Football Shirt Breathable Fabric Unisex for Training World Cup and Euros White XL White
- Price
- £16.42
- Rating
- 3.7/5
- Reviews
- 25
- Age
- 3mo ago
Outerstuff Mens T-Shirt England Football Fan T-Shirt Three Lions Graphic Tee Cotton Casual Football Top Black
- Price
- £24.44
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago
Outerstuff Mens T-Shirt England Football Fan T-Shirt Classic Three Lions Tee Cotton Football Casual Top White
- Price
- £24.34
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
18 rising
Sellers
40
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
30%
Top 20: 64%
Open market
17%
- Score Draw38%
- Second Ave Gift Company23%
- NIKE9%
- Pink Malibu6%
- Outerstuff4%
- The England Football Association3%
- Open — no brand owns it (12 brands, 17%)
Demand
England Football Shirt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 75.0×
Search terms
Top England Football Shirt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- england football shirt987K/yr
- england shirt258K/yr
- england top124K/yr
- england t shirt121K/yr
- england football shirt 202661K/yr
- england football shirt women55K/yr
- retro england football shirt38K/yr
- england shirts for men39K/yr
- womens england football shirt32K/yr
- england shirt women30K/yr
Reviews and returns
What reviews say buyers love and hate about England Football Shirt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wrong size
Bit tight
Too small
Looks cheap
well overpriced for the quality
Poor quality
Disappointed- awful material looks cheap
Its a cotton material nothing like the picture yes Im a size 16
Cheap price means cheap materials not good
not only did it lose quite a bit of its colour
Washed once and shrunk so too tight
Love
Good quality
Great Quality and Good Value with Quick Delivery
Good quality shirt
fits great
* Fits as expected
was quite snug
Great shirt,good value for money
Excellent Value
Price was good to
Great product a little on the tight side great material
Good quality material
The cotton fabric is soft, lightweight, and breathable, making it suitable not only for match days
was impressed by how comfortable it felt throughout the day
comfortable to wear
Fantastic top very comfortable to wear
Return
0.7% Return rate 82% Fixable by listing
Wrong size
Bit tight
Too small
Looks cheap
well overpriced for the quality
Poor quality
Disappointed- awful material looks cheap
Its a cotton material nothing like the picture yes Im a size 16
Cheap price means cheap materials not good
its easy to get stain
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common England Football Shirt questions
Answered from the same tracked data.