Hawkstone Lager
PassHawkstone Lager scores 68 out of 100, a Pass. Shoppers spend an estimated $650K a year here, search demand grew +246.0% this quarter, and an estimated 0.4% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 2,461 Fashion niches · +20 vs the category median of 4868
- Market size
- £650K/yr666K searches / yr
- 90-day growth
- +246.0%search demand this quarter
- Competition
- 60%top-5 click share · 7 brands · 13 sellers
Flapen Score
Hawkstone Lager against its category
The dotted line is the Fashion average. Past it, Hawkstone Lager is stronger. Inside it, weaker.
Market
The Hawkstone Lager market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hawkstone Lager 666K times last year and spent an estimated £650K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Dec. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 666K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +246.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £650K a year.
- Searches, last 12 months
- 666K
- Growth, 90 days vs prior 90
- +246.0%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £650Ka year
- Peak month
- June7.2× the quietest month
- Top search term
- hawkstone lager252K searches a year
02 · Price
A sale here is worth £27.19.
Listings sell for £27.19 on average, from £7.98 to £98.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £27.19 that is £34K to £41K a year per listing.
- Average price
- £27.19inside the $15 to $100 sweet spot
- Price range
- £7.98–£98.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £34K–£41K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #439 within Boys. It carries 267 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 87%
- Out of stock, average day
- 1.5%
- Average rank
- #439in Boys
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 267per listing
- Listings tracked
- 15
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Hawkstone Lager products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hawkstone Premium Lager Bottle 6 x 330ml
- Price
- £11.84
- Rating
- 4.5/5
- Reviews
- 1,573
- Age
- 4y ago

Hawkstone Premium Lager 10 x 330ml
- Price
- £17.86
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

Diddly Squat Farm Shop Small: Distressed Lambo Shirt Green
- Price
- £15.88
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 2y ago

Hawkstone Hamper - Lager Beer Gift Set With Lager IPA Pilsner & Session Beer From Clarkson Farm | Beer Gifts For Men Birthday Gift For Dads & Husbands
- Price
- £43.80
- Rating
- 3.2/5
- Reviews
- 36
- Age
- 1y ago

Hawkstone Premium Lager Case of 24 x 330ml Bottles
- Price
- £40.99
- Rating
- 4.5/5
- Reviews
- 1,573
- Age
- 4y ago
Trending
estimated 90-day click momentum
Hawkstone Premium Lager 10 x 330ml
- Price
- £17.86
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

Diddly Squat Farm Shop Medium: Distressed Lambo Shirt Green
- Price
- £16.28
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 2y ago

Hawkstone 3-keg pack
- Price
- £98.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

The Hawkstone Cotswolds Craft Beer Hamper | Hawkstone Lager Cotswolds Beer Gift for Men with Premium Savoury Snacks | 3 x Lager IPA & Pilsner from Clarksons Farm | Fathers Day Gift Set by QWERTY
- Price
- £32.11
- Rating
- 2.8/5
- Reviews
- 10
- Age
- 3mo ago

Diddly Squat Farm Shop Small: Distressed Lambo Shirt Green
- Price
- £15.88
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 2y ago
Newest
by launch date
Hawkstone Premium Lager 10 x 330ml
- Price
- £17.86
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

The Hawkstone Cotswolds Craft Beer Hamper | Hawkstone Lager Cotswolds Beer Gift for Men with Premium Savoury Snacks | 3 x Lager IPA & Pilsner from Clarksons Farm | Fathers Day Gift Set by QWERTY
- Price
- £32.11
- Rating
- 2.8/5
- Reviews
- 10
- Age
- 3mo ago

Hawkstone 3-keg pack
- Price
- £98.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Serious Pig + Hawkstone Gift Set with Glassware and Gourmet Pub Snacks (15 Pack)
- Price
- £43.84
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 5mo ago

Hawkstone Session Lager 4 x 330ml
- Price
- £7.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
13
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
2%
- Hawkstone61%
- Diddly Squat Farm Shop16%
- Clearwater Hampers9%
- SERIOUS PIG6%
- QWERTY Beer Box5%
- PerfectDraft2%
- Open — no brand owns it (1 brand, 2%)
Demand
Hawkstone Lager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 7.2×
Search terms
Top Hawkstone Lager search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hawkstone lager252K/yr
- hawkstone155K/yr
- diddly squat farm shop merchandise76K/yr
- hawkstone gift set35K/yr
- hawkstone beer27K/yr
- hawkstone black20K/yr
- clarksons farm gifts23K/yr
- jeremy clarkson beer hawkstone19K/yr
- diddly squat farm shop16K/yr
- hawkstone ipa12K/yr
Reviews and returns
What reviews say buyers love and hate about Hawkstone Lager
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hawkstone Lager questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









