hawkstone lager
Worth a lookShows demand growing +246.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+246.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£27.19avg listing price — sweet spot $15–$100
Price range
Great£7.98–£98.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great267.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£650K£650K/yr · 666K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hawkstone lager is a £650K/yr Amazon United Kingdom market (666K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 68/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hawkstone lager market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- £680K–£816K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #439
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 53%
- Out of stock
- 1.5%
- Avg brand age
- 53 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
13
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
2%
- Hawkstone61%
- Diddly Squat Farm Shop16%
- Clearwater Hampers9%
- SERIOUS PIG6%
- QWERTY Beer Box5%
- PerfectDraft2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +246.0% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 7.2×
Top hawkstone lager search terms
- hawkstone lager252K/yr
- hawkstone155K/yr
- diddly squat farm shop merchandise76K/yr
- hawkstone gift set35K/yr
- hawkstone beer27K/yr
- hawkstone black20K/yr
- clarksons farm gifts23K/yr
- jeremy clarkson beer hawkstone19K/yr
- diddly squat farm shop16K/yr
- hawkstone ipa12K/yr
Top hawkstone lager products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hawkstone Premium Lager Bottle 6 x 330ml
Hawkstone£11.844.5★1,573 rev
Hawkstone Premium Lager 10 x 330ml
Hawkstone£17.865.0★5 rev
Diddly Squat Farm Shop Small: Distressed Lambo Shirt Green
Diddly Squat Farm Shop£15.882.6★3 rev
Hawkstone Hamper - Lager Beer Gift Set With Lager IPA Pilsner & Session Beer From Clarkson Farm | Beer Gifts For Men Birthday Gift For Dads & Husbands
Clearwater Hampers£43.803.2★36 rev
Hawkstone Premium Lager Case of 24 x 330ml Bottles
Hawkstone£40.994.5★1,573 rev
Newest
by launch dateHawkstone Premium Lager 10 x 330ml
Hawkstone£17.865 rev
The Hawkstone Cotswolds Craft Beer Hamper | Hawkstone Lager Cotswolds Beer Gift for Men with Premium Savoury Snacks | 3 x Lager IPA & Pilsner from Clarksons Farm | Fathers Day Gift Set by QWERTY
QWERTY Beer Box£32.1110 rev
Hawkstone 3-keg pack
PerfectDraft£98.721 rev
Serious Pig + Hawkstone Gift Set with Glassware and Gourmet Pub Snacks (15 Pack)
SERIOUS PIG£43.8435 rev
Hawkstone Session Lager 4 x 330ml
Hawkstone£7.981 rev
Trending
90-day click momentumHawkstone Premium Lager 10 x 330ml
Hawkstone£17.865.0★
Diddly Squat Farm Shop Medium: Distressed Lambo Shirt Green
Diddly Squat Farm Shop£16.282.6★
Hawkstone 3-keg pack
PerfectDraft£98.725.0★
The Hawkstone Cotswolds Craft Beer Hamper | Hawkstone Lager Cotswolds Beer Gift for Men with Premium Savoury Snacks | 3 x Lager IPA & Pilsner from Clarksons Farm | Fathers Day Gift Set by QWERTY
QWERTY Beer Box£32.112.8★
Diddly Squat Farm Shop Small: Distressed Lambo Shirt Green
Diddly Squat Farm Shop£15.882.6★
What buyers say about hawkstone lager
What buyers praise and complain about, mined from review topics.What buyers love
“Gift”
“I find that there is a good selection of different tastes here and that's great”
“Excellent product”
“offering a nice variety of flavours that complement the drinks perfectly”
“Worth every penny”
“I find that there is a good selection of different tastes here and that's great”
“He said that the size of the packets are perfect as they are quite strongly flavoured”
“easily drinkable”
“Just the job”
“The cider was my pick of the bunch of the drinks with a crisp sweetness that would have been even better in hot weather”
What buyers complain about
“Expensive”
“Disappointed as this is a gift”
“Cheap Tasting Rubbish”
“maybe I didnt read the description”
“Not sized as expected”
“This lager is too sweet”
“Very poor quality”
“Disappointed as I bought to drink not clean up after”
“The snacks are quite salty”
“scratched some kind of itch in my brain I didn't know I had”
Top return reasons
Common questions
- Is hawkstone lager profitable to sell on Amazon United Kingdom?
- The niche generates £650K/yr across 15 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +246.0%. Flapen's verdict: Worth a look (68/100).
- How competitive is the hawkstone lager niche?
- 7 brands and 13 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in hawkstone lager?
- Top complaints mined from reviews: Value For Money, Gifting Purpose, Taste-Overall. The return rate is 0.4%.
- When does demand for hawkstone lager peak?
- Demand peaks in Jun–Dec; the busiest month runs 7.2× the quietest.
- What does it cost to enter the hawkstone lager niche?
- Listings span £7.98–£98.72; the average listing price is £27.19 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.