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Hawkstone Lager

Pass

Hawkstone Lager scores 68 out of 100, a Pass. Shoppers spend $650K a year here, search demand grew +246.0% this quarter, and returns run at 0.4% of orders.

Filters Trending
Flapen Score
68
68 / 100
Top 2% of 2,461 Fashion niches · +20 vs the category median of 48
Market size
£650K/yr666K searches / yr
90-day growth
+246.0%search demand this quarter
Competition
60%top-5 click share · 7 brands · 13 sellers

Flapen Score

Hawkstone Lager against its category

The dotted line is the Fashion average. Past it, Hawkstone Lager is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawkstone Lager market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hawkstone Lager 666K times last year and spent an estimated £650K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Dec. Flapen scores it 68 out of 100, a Pass.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 666K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +246.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £650K a year.

Searches, last 12 months
666K
Growth, 90 days vs prior 90
+246.0%
Conversion, latest week
3.6%
Market size, estimated
£650Ka year
Peak month
June7.2× the quietest month
Top search term
hawkstone lager252K searches a year

02 · Price

A sale here is worth £27.19.

Listings sell for £27.19 on average, from £7.98 to £98.72. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £27.19 that is £34K to £41K a year per listing.

Average price
£27.19inside the $15 to $100 sweet spot
Price range
£7.98–£98.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£34K–£41K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #439 within Boys. It carries 267 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
87%
Out of stock, average day
1.5%
Average rank
#439in Boys
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
15

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
53 months

Products

Top Hawkstone Lager products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£65K£130K£195K£260K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

13

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

2%

  • Hawkstone61%
  • Diddly Squat Farm Shop16%
  • Clearwater Hampers9%
  • SERIOUS PIG6%
  • QWERTY Beer Box5%
  • PerfectDraft2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Hawkstone Lager search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Hawkstone Lager search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hawkstone lager252K/yr
  • hawkstone155K/yr
  • diddly squat farm shop merchandise76K/yr
  • hawkstone gift set35K/yr
  • hawkstone beer27K/yr
  • hawkstone black20K/yr
  • clarksons farm gifts23K/yr
  • jeremy clarkson beer hawkstone19K/yr
  • diddly squat farm shop16K/yr
  • hawkstone ipa12K/yr

Reviews and returns

What reviews say buyers love and hate about Hawkstone Lager

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.08

Expensive

Way too expensive

unreasonable price

Gifting Purpose15%+2.19

Disappointed as this is a gift

Dissapointing present

Not for sharing

Taste-Overall8%+0.75

Cheap Tasting Rubbish

Sad to say it tasted cheap

The gassiest beer I have ever had

Advertised Vs Actual Product4%−0.04

maybe I didnt read the description

Size-Overall4%−0.02

Not sized as expected

Very small

some very small bags of snacks

Love

Gifting Purpose28%+2.19

Gift

Great gift

Good for gifting

Taste-Overall18%+0.75

I find that there is a good selection of different tastes here and that's great

Excellent taste

the food is incredible

Quality-Overall13%−0.17

Excellent product

Amazing variety

The glassware is excellent quality too

Alcohol Flavor12%+1.41

offering a nice variety of flavours that complement the drinks perfectly

Fantastic cool refreshing drink

Excellent product with incredible beer

Value For Money10%−0.08

Worth every penny

Excellent value

good price

Return

0.4% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁▁█

Not sized as expected

Very small

some very small bags of snacks

FAQ

Common Hawkstone Lager questions

Answered from the same tracked data.