How competitive is the Hawkstone Lager niche on Amazon United Kingdom?

7 brands and 13 sellers compete in Hawkstone Lager on Amazon United Kingdom. The top 5 Hawkstone Lager products take 60% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Hawkstone Lager?

Hawkstone Lager buyers on Amazon United Kingdom complain most about Value For Money, Gifting Purpose, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Hawkstone Lager niche?

Hawkstone Lager sells for £27.19 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.98–£98.72. The average incumbent carries 267 reviews — the moat a new listing must climb.

Hawkstone Lager

Hawkstone Lager shows demand growing +246.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

This niche Category average

Is Hawkstone Lager profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hawkstone Lager is a £650K/yr Amazon United Kingdom market (666K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 68/100.

Hawkstone Lager: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +246.0% over the last 90 days and 3.6% of searches end in a purchase.

£650K

revenue / yr

Units sold / yr30K

Search volume / yr+246.0%666K

Conversion rate3.6%

Avg price£27.19

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 13

Top-5 product click share60%

Open market3%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 15 products

Top Hawkstone Lager products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hawkstone Premium Lager Bottle 6 x 330ml

Price: £11.84
Rating: 4.5/5
Reviews: 1,573
Age: 4y ago

Hawkstone Premium Lager 10 x 330ml

Price: £17.86
Rating: 5.0/5
Reviews: 5
Age: 3mo ago

Diddly Squat Farm Shop Small: Distressed Lambo Shirt Green

Price: £15.88
Rating: 2.6/5
Reviews: 3
Age: 2y ago

Hawkstone Hamper - Lager Beer Gift Set With Lager IPA Pilsner & Session Beer From Clarkson Farm | Beer Gifts For Men Birthday Gift For Dads & Husbands

Price: £43.80
Rating: 3.2/5
Reviews: 36
Age: 1y ago

Hawkstone Premium Lager Case of 24 x 330ml Bottles

Price: £40.99
Rating: 4.5/5
Reviews: 1,573
Age: 4y ago

Newest

by launch date

Hawkstone Premium Lager 10 x 330ml

Price: £17.86
Rating: 5.0/5
Reviews: 5
Age: 3mo ago

The Hawkstone Cotswolds Craft Beer Hamper | Hawkstone Lager Cotswolds Beer Gift for Men with Premium Savoury Snacks | 3 x Lager IPA & Pilsner from Clarksons Farm | Fathers Day Gift Set by QWERTY

Price: £32.11
Rating: 2.8/5
Reviews: 10
Age: 3mo ago

Hawkstone 3-keg pack

Price: £98.72
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

Serious Pig + Hawkstone Gift Set with Glassware and Gourmet Pub Snacks (15 Pack)

Price: £43.84
Rating: 4.6/5
Reviews: 35
Age: 5mo ago

Hawkstone Session Lager 4 x 330ml

Price: £7.98
Rating: 5.0/5
Reviews: 1
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Hawkstone61%
Diddly Squat Farm Shop16%
Clearwater Hampers9%
SERIOUS PIG6%
QWERTY Beer Box5%
PerfectDraft2%
Open — no brand owns it (1 brand, 2%)

Hawkstone Lager demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume666KCVR3.6%Products15Brands7Top 5 Brands97%OOS Rate1.5%Rating4.2★Reviews267Avg BSR#439

Peak months: Jun, Dec · busiest ÷ quietest = 7.2×

Top Hawkstone Lager search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hawkstone lager252K/yr +230.7%4.6% conv.
hawkstone155K/yr +218.7%2.5% conv.
diddly squat farm shop merchandise76K/yr +591.4%0.4% conv.
hawkstone gift set35K/yr +275.8%1.8% conv.
hawkstone beer27K/yr +392.7%2.7% conv.
hawkstone black20K/yr +92.5%0.2% conv.
clarksons farm gifts23K/yr +238.5%0.7% conv.
jeremy clarkson beer hawkstone19K/yr +165.2%3.1% conv.
diddly squat farm shop16K/yr +312.8%0.1% conv.
hawkstone ipa12K/yr +148.8%1.0% conv.

What reviews say buyers love and hate about Hawkstone Lager

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Gifting Purpose28%

“Gift”

Taste-Overall18%

“I find that there is a good selection of different tastes here and that's great”

Quality-Overall13%

“Excellent product”

Alcohol Flavor12%

“offering a nice variety of flavours that complement the drinks perfectly”

Value For Money10%

“Worth every penny”

What buyers complain about

66% of reviews

Value For Money25%

“Expensive”

Gifting Purpose15%

“Disappointed as this is a gift”

Taste-Overall8%

“Cheap Tasting Rubbish”

Advertised Vs Actual Product4%

“maybe I didnt read the description”

Size-Overall4%

“Not sized as expected”

Hawkstone Lager return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Hawkstone Lager questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hawkstone Lager 68/100 on Amazon United Kingdom — Worth a look. The niche generates £650K/yr across 15 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved +246.0% over the last 90 days.