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Running Socks

Maybe

Returns run at only 0.7% of orders. But the average product has 6,941 reviews to catch up to, so Running Socks is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£555K/yr1.4M searches / yr
90-day growth
-2.1%search demand this quarter
Competition
22%top-5 click share · 37 brands · 67 sellers

Flapen Score

Running Socks against its category

The dotted line is the Fashion average. Past it, Running Socks is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running Socks 1.4M times last year and spent an estimated £555K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £555K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
2.9%
Market size, estimated
£555Ka year
Peak month
December2.2× the quietest month
Top search term
running socks544K searches a year

02 · Price

A sale here is worth £14.10.

Listings sell for £14.10 on average, from £6.80 to £30.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £14.10 that is £4K to £7K a year per listing.

Average price
£14.10under the $15 to $100 sweet spot
Price range
£6.80–£30.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #35 within Activewear. It carries 6,941 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#35in Activewear
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,941per listing
Listings tracked
94

04 · Newcomers

Amazon counts 6 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
6Amazon's first-year sales bar
Average brand age
48 months

Products

Top Running Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£11K£22K£33K£44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

67

Top-5 brand share

58%

Top 20: 91%

Top-5 click share

22%

Top 20: 54%

Open market

38%

  • DANISH ENDURANCE28%
  • Puresport11%
  • Lounwee9%
  • More Mile7%
  • Stoeury4%
  • Cirorld4%

Demand

Running Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Running Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • running socks544K/yr
  • danish endurance socks158K/yr
  • running socks men116K/yr
  • running socks women118K/yr
  • mens running socks73K/yr
  • danish endurance81K/yr
  • womens running socks49K/yr
  • blister socks29K/yr
  • anti blister socks women28K/yr
  • more miles running socks women24K/yr

Reviews and returns

What reviews say buyers love and hate about Running Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.20

Low Quality

Absolutely rubbish quality

The quality of the products are not of what is advertised

Durability10%−0.12

Socks broke on first day of wearing

Poor durability

Fall apart within the first few wearings

Size-Overall9%−0.02

a medium was too big for me

Come up big

On the Small Size

Gap/Hole9%−0.11

Arrived with a hole in

or have holes on the bottom

2 got holes in already

Thickness6%−0.07

Thinner material and tighter

These socks are very thick

They are pretty thick

Love

Comfort-Overall28%+3.24

And comfortable

Comfortable to wear

Super comfort socks

Quality-Overall18%+0.20

Excellent product

The quality feels solid for the price

These are great good quality socks

Size-Overall11%−0.02

Fit great

fit as they should

Very comfortable fit

Value For Money8%+0.31

Cheap price

Good Value for money

Excellent value

Exercise/Sports Suitability3%+0.32

perfect for both sports or just everyday use

Great sport socks

Excellent sports socks

Return

0.7% Return rate 65% Fixable by listing

Size-Overall37%▆▆█▇▇▇

a medium was too big for me

Come up big

On the Small Size

Quality-Overall6%▄█▆▂▅▄

Low Quality

Absolutely rubbish quality

The quality of the products are not of what is advertised

Color6%▄▄█▅▃▃

Went grey after two washes

not colour fast

Dont mix colours

Thin6%▅█▇▄▅▄

Quite a thin sock

Thin material

They are also now such a thin material

Length4%▄▄▅█▅▆

FAQ

Common Running Socks questions

Answered from the same tracked data.