Suede Cleaner
MaybeReturns run at only 0.4% of orders. But prices span $5.58–$17.11, mostly outside the sweet spot, so Suede Cleaner is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 2,461 Fashion niches · +8 vs the category median of 4856
- Market size
- £628K/yr535K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 25 sellers
Flapen Score
Suede Cleaner against its category
The dotted line is the Fashion average. Past it, Suede Cleaner is stronger. Inside it, weaker.
Market
The Suede Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Suede Cleaner 535K times last year and spent an estimated £628K. The top 5 brands take 76% of clicks. Demand peaks in Jan. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 535K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £628K a year.
- Searches, last 12 months
- 535K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £628Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- suede cleaner260K searches a year
02 · Price
A sale here is worth £9.54.
Listings sell for £9.54 on average, from £5.58 to £17.11. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £9.54 that is £19K to £24K a year per listing.
- Average price
- £9.54under the $15 to $100 sweet spot
- Price range
- £5.58–£17.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £19K–£24K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.8% of listings are out of stock. The average listing ranks #166 within Shoe, Jewellery & Watch Accessories. It carries 1,979 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 29.8%
- Average rank
- #166in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,979per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Suede Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
Jevvu Suede Shoe Cleaner 200ml Suede Cleaner Shoe Cleaner Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.38
- Rating
- 3.9/5
- Reviews
- 372
- Age
- 4mo ago
The Leather Clinic Suede & Nubuck Cleaner Foam 150ml for Shoes Boots Sandals Trainers | Clean & Protect Dirt & Stains | Includes 3 Sided Suede Brush & Cleaning Cloth
- Price
- £11.52
- Rating
- 4.1/5
- Reviews
- 4,249
- Age
- 12y ago
GleamGlee Suede Cleaning Kit 200ml Effectively Removes Dirt Stains & Water Marks Includes Suede Brush & Microfiber Towel for Shoes Boots & Bags
- Price
- £8.69
- Rating
- 3.5/5
- Reviews
- 151
- Age
- 8mo ago
Nanoxa Suede Cleaner No-Rinse Suede And Nubuck Shoe Cleaner Removes Dirt & Stains Shoe Cleaning Kit with Brush & Towel for Suede Nubuck Boots Sneakers-200ml
- Price
- £9.51
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 2mo ago
Trending
90-day click momentumJevvu Suede Shoe Cleaner 200ml Suede Cleaner Shoe Cleaner Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.38
- Rating
- 3.9/5
- Reviews
- 372
- Age
- 4mo ago
Nanoxa Suede Cleaner No-Rinse Suede And Nubuck Shoe Cleaner Removes Dirt & Stains Shoe Cleaning Kit with Brush & Towel for Suede Nubuck Boots Sneakers-200ml
- Price
- £9.51
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 2mo ago
GleamGlee Suede Cleaner Kit 200ml Suede & Nubuck Shoe Cleaner with Brush & Towel Colour Restorer for Suede Shoes Boots Trainers Jackets Handbags Purses & Accessories
- Price
- £9.43
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 4mo ago
Jevvu Suede Shoe Cleaner Suede & Nubuck Cleaning Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 2mo ago
Bondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
Newest
by launch dateBondtech Suede Cleaner 200 ML Nubuck & Suede Shoe Cleaner with Brush & Towel Foam Removes Dirt and Stains from Shoes Boots Bags Jackets Purses & Furniture (200 ml)
- Price
- £7.99
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 2mo ago
Nanoxa Suede Cleaner No-Rinse Suede And Nubuck Shoe Cleaner Removes Dirt & Stains Shoe Cleaning Kit with Brush & Towel for Suede Nubuck Boots Sneakers-200ml
- Price
- £9.51
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 2mo ago
Jevvu Suede Shoe Cleaner Suede & Nubuck Cleaning Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.42
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 2mo ago
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
Jevvu Suede Shoe Cleaner 200ml Suede Cleaner Shoe Cleaner Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.38
- Rating
- 3.9/5
- Reviews
- 372
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
25
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
18%
- Jevvu22%
- Viomis21%
- GleamGlee13%
- The Leather Clinic11%
- Nanoxa8%
- Crep Protect6%
- Open — no brand owns it (6 brands, 18%)
Demand
Suede Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Suede Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- suede cleaner260K/yr
- suede shoe cleaner112K/yr
- suede trainer cleaner21K/yr
- suede cleaning kit21K/yr
- suede cleaner for shoes23K/yr
- nubuck cleaner18K/yr
- suede shoe cleaner kit12K/yr
- suede cleaner for trainers10K/yr
- suede trainer cleaning kit7K/yr
- suede cleaner kit6K/yr
Reviews and returns
What reviews say buyers love and hate about Suede Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Never worked
Doesn't work
performs poorly
This product does not clean
Ineffective in cleaning too
NOT a cleaner
It also made a small amount of the dye on the orange pair come off onto the cloth
It made the darker colour bleed
Faded the colour
A bit expensive
WASTE OF MONEY
Not worth it
Completely rubbish
thats about its only redeeming quality
Poor quality
Love
Great cleaner
Effective Cleaning
Excellent cleaning solution
Excellent product and excellent results
Build quality feels solid
Excellent product
Its quite straightforward to use
Easy to use
easy to use set
Good value
reasonably priced
Good value for money
colour bang on
colour stayed true even along the stitched toe line
they're quite light in colour too
Return
0.4% Return rate 16% Fixable by listing
Never worked
Doesn't work
performs poorly
Doesnt do what it said
Should have spotted it says about a perfect shine on the pack. :-/ awful
Not as good as the advert
This product does not clean
Ineffective in cleaning too
NOT a cleaner
Completely rubbish
thats about its only redeeming quality
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Suede Cleaner questions
Answered from the same tracked data.