dressing gowns for women uk
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but soft demand (-34.6% this quarter) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£16.74avg listing price — sweet spot $15–$100
Price range
Great£10.02–£33.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good£433K£433K/yr · 3.8M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,085.28avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dressing gowns for women uk is a £433K/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dressing gowns for women uk market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £502K–£670K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #312
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 82%
- Out of stock
- 9.5%
- Avg brand age
- 53 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
34
Top-5 brand share
69%
Top 20: 97%
Top-5 click share
20%
Top 20: 49%
Open market
26%
- NY Threads24%
- OHS13%
- Brentfords12%
- Amazon Essentials11%
- U2SKIIN9%
- Get Trend5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.4×
Top dressing gowns for women uk search terms
- dressing gown womens780K/yr
- dressing gown659K/yr
- mens dressing gowns420K/yr
- dressing gown men280K/yr
- robe159K/yr
- womens dressing gowns269K/yr
- ladies dressing gowns254K/yr
- mens dressing gown178K/yr
- womens dressing gown132K/yr
- bathrobe80K/yr
Top dressing gowns for women uk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brentfords Dressing Gown Womens Teddy Marl Mothers Day Gifts Bathrobe with Hood & Pockets Soft Warm Comfy Luxury Oversized Ladies Dressing Gowns Beige One Size
Brentfords£13.404.6★735 rev
NY Threads Luxury Ladies Hooded Dressing Gown Super Soft Fleece Womens Robe Comfortable Loungewear and Nightwear Pink X-Large
NY Threads£10.024.4★5,283 rev
OHS Womens Dressings Gowns Teddy Marl Mothers Day Gifts Full Length Dressing Gown with Hood and Pockets Soft Warm Comfy Luxury Oversized Fluffy Bathrobe Women Blush Pink One Size
OHS£16.264.4★223 rev
NY Threads Luxury Womens Dressing Gown Super Soft Fleece Bath Robe Cozy Shawl Collar Loungewear and Nightwear Medium Steel Grey
NY Threads£11.214.3★3,197 rev
Brentfords Dressing Gown Womens Teddy Marl Mothers Day Gifts Bathrobe with Hood & Pockets Soft Warm Comfy Luxury Oversized Fluffy Mens Dressing Gowns Charcoal Grey One Size
Brentfords£13.804.6★735 rev
Newest
by launch date
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (3XL Black)
Get Trend£16.59301 rev
OHS Womens Dressings Gowns Teddy Marl Mothers Day Gifts Full Length Dressing Gown with Hood and Pockets Soft Warm Comfy Luxury Oversized Fluffy Bathrobe Women Blush Pink One Size
OHS£16.26223 rev
OHS Dressing Gown Teddy Marl Super Soft Warm Hooded Full Length Ladies Dressing Gowns with Pockets Oversized Bathrobe Women Adult Loungewear & Sleepwear Charcoal Grey - One Size
OHS£15.12223 rev
OHS Dressing Gown Womens Teddy Fleece Gifts for Women Men Bathrobe with Hood & Pockets Super Soft Warm Luxury Oversized Fluffy Ladies Mens Dressing Gowns Cream One Size
OHS£13.42234 rev
OHS Ribbed Fleece Dressing Gown Womens Mothers Day Gifts Bathrobe with Hood & Pockets Soft Warm Comfy Luxury Oversized Fluffy Ladies Dressing Gowns Cream One Size
OHS£12.68112 rev
Trending
90-day click momentum
NY Threads Mens Dressing Gowns Fleece Fluffy Hooded Bathrobe Men Warm Luxury Housecoat and Nightgown X-Large Steel Grey
NY Threads£12.854.4★
LYCY Womens Plush Hooded Robe Soft Fluffy Womens Fleece Robe Long Warm Bathrobes for Women
LYCY£19.684.6★
Get Trend Mens Waffle Bathrobes M-3XL Shawl Collar Robes Lightweight Mens Dressing Gown Cosy Housecoat Loungewear Gifts for Him (3XL Black)
Get Trend£16.594.5★
NY Threads Mens Dressing Gowns Fleece Fluffy Hooded Bathrobe Men Warm Luxury Housecoat and Nightgown Medium Navy
NY Threads£12.824.4★
NY Threads Luxury Ladies Hooded Dressing Gown Super Soft Fleece Womens Robe Comfortable Loungewear and Nightwear Pink X-Large
NY Threads£10.024.4★
What buyers say about dressing gowns for women uk
What buyers praise and complain about, mined from review topics.What buyers love
“Comfy and warm”
“Soft material very comfortable”
“Beautifully made”
“So comfortable”
“Good value”
“Good fitting bathrobe”
“It is a perfect lightweight dressing gown”
“Soft material colour good weel made”
“As advertised”
“colour perfect”
What buyers complain about
“Too long”
“cheaply made”
“Too thick”
“The material was different to what I was expecting”
“Nice to buy something with a good sleeve length”
“I dont think it would keep you warm at all”
“a little too thin Very slippery material too”
“Looks nothing like the photographs advertised”
“Also the colour is back and white, not green even though the tag said green”
“Had a wierd smell to it, disgusting really”
Top return reasons
Common questions
- Is dressing gowns for women uk profitable to sell on Amazon United Kingdom?
- The niche generates £433K/yr across 110 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -34.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the dressing gowns for women uk niche?
- 28 brands and 34 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in dressing gowns for women uk?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.1%.
- When does demand for dressing gowns for women uk peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.4× the quietest.
- What does it cost to enter the dressing gowns for women uk niche?
- Listings span £10.02–£33.17; the average listing price is £16.74 (sweet spot $15–$100). The average incumbent carries 5,085 reviews — the moat a new listing must climb.