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Dressing Gowns for Women Uk

Dressing Gowns for Women Uk shows a fragmented shelf (top 5 take 20% of clicks), but soft demand (-34.6% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 57Growth 8Conversion 9Competition 95Returns 93Price range 78Avg price 79Brand share 60Review moat 24Quality gap 55
This niche Category average

Is Dressing Gowns for Women Uk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dressing Gowns for Women Uk is a £433K/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Dressing Gowns for Women Uk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -34.6% over the last 90 days and 0.7% of searches end in a purchase.

£433K

revenue / yr

Units sold / yr40K
Search volume / yr-34.6%3.8M
Conversion rate0.7%
Avg price£16.74

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers28 · 34
Top-5 product click share20%
Open market31%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 110 products

Sponsored placement82%
New entrants (1y)13· 0 succeeded
Avg rating4.4★
Avg reviews5,085

Top Dressing Gowns for Women Uk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

£0£9K£17K£26K£35K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

34

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

20%

Top 20: 49%

Open market

26%

  • NY Threads24%
  • OHS13%
  • Brentfords12%
  • Amazon Essentials11%
  • U2SKIIN9%
  • Get Trend5%

Dressing Gowns for Women Uk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.8MCVR0.7%Products110Brands28Top 5 Brands69%OOS Rate9.5%Rating4.4★Reviews5,085Avg BSR#312
250K150KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Top Dressing Gowns for Women Uk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dressing gown womens780K/yr
  • dressing gown659K/yr
  • mens dressing gowns420K/yr
  • dressing gown men280K/yr
  • robe159K/yr
  • womens dressing gowns269K/yr
  • ladies dressing gowns254K/yr
  • mens dressing gown178K/yr
  • womens dressing gown132K/yr
  • bathrobe80K/yr

What reviews say buyers love and hate about Dressing Gowns for Women Uk

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Warmth16%

Comfy and warm

Soft Feel13%

Soft material very comfortable

Quality-Overall13%

Beautifully made

Comfort-Overall11%

So comfortable

Value For Money9%

Good value

What buyers complain about

67% of reviews
Size-Overall30%

Too long

Quality-Overall9%

cheaply made

Thickness8%

Too thick

Material Quality5%

The material was different to what I was expecting

Sleeve Fit3%

Nice to buy something with a good sleeve length

Dressing Gowns for Women Uk return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Quality-Overall
8%
3Color
8%
4Material Quality
6%
5Length
5%

Common Dressing Gowns for Women Uk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dressing Gowns for Women Uk 55/100 on Amazon United Kingdom — Worth a look. The niche generates £433K/yr across 110 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved -34.6% over the last 90 days.
Search demand for Dressing Gowns for Women Uk on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 6.4× the quietest.