Period Pants

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+5.1%

Conversion, latest week

1.9%

Market size, estimated

£273Ka year

Peak month

September1.3× the quietest month

Top search term

period pants for women486K searches a year

Listings sell for £14.08 on average, from £6.84 to £17.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £14.08 that is £11K to £14K a year per listing.

Average price

£14.08under the $15 to $100 sweet spot

Price range

£6.84–£17.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£11K–£14K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #77 within Nightwear, Lingerie & Underwear. It carries 1,061 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#77in Nightwear, Lingerie & Underwear

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,061per listing

Listings tracked

21

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months