Period Pants
FailThe top 5 brands take 92% of clicks, so Period Pants is a Fail.
- Flapen Score
- 48 / 100Ranks 1,186 of 2,461 Fashion niches · on the category median48
- Market size
- £273K/yr1.0M searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 59%top-5 click share · 9 brands · 18 sellers
Flapen Score
Period Pants against its category
The dotted line is the Fashion average. Past it, Period Pants is stronger. Inside it, weaker.
Market
The Period Pants market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Period Pants 1.0M times last year and spent an estimated £273K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £273Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- period pants for women486K searches a year
02 · Price
A sale here is worth £14.08.
Listings sell for £14.08 on average, from £6.84 to £17.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £14.08 that is £11K to £14K a year per listing.
- Average price
- £14.08under the $15 to $100 sweet spot
- Price range
- £6.84–£17.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #77 within Nightwear, Lingerie & Underwear. It carries 1,061 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #77in Nightwear, Lingerie & Underwear
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,061per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Period Pants products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZVZK Period Pants Heavy Flow 30ML Absorbent Women Leak Proof Panty Period Knickers Menstrual Underwear 3 Pack (M Pack of 3)
- Price
- £13.56
- Rating
- 4.2/5
- Reviews
- 3,582
- Age
- 4y ago
TANSTC Period Pants Heavy Flow 60ML Absorbency Period Underwear for Women Extra Protection Soft Breathable Leakproof Washable Menstrual Knickers Postpartum Underwear Pack of 3 Black M
- Price
- £14.25
- Rating
- 4.3/5
- Reviews
- 2,209
- Age
- 1y ago
ZVZK Period Pants Heavy Flow Women Period Thong 20ML Absorbent Leak Proof Panties Panty Menstrual Underwear Briefs Hipster (M 3 Black)
- Price
- £13.39
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 3y ago
WUKA Stretch Seamless Midi Brief Period Pants Heavy Flow Leak Proof Reusable Washable Underwear for Women Multi Size Fits L XL XXL XXXL Black
- Price
- £16.19
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 10mo ago
ZVZK Period Pants Heavy Flow Girls 30ML Absorb Cotton Knickers Briefs Underwear Mid Waist Hipster Menstrual Panties for teenage 8-18 Years (M 4 BLACK)
- Price
- £13.45
- Rating
- 4.3/5
- Reviews
- 433
- Age
- 2y ago
Trending
90-day click momentum
Mooncup High Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage - Leak-proof Reusable & Comfortable for Heavy Flow - Size 10
- Price
- £17.19
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago
Runmeihe Period Pants for Swimming Bikini Period Swimwear Menstrual Leakproof Underwear Low Waisted Swim Bottoms for Girls Teens Women (UK Alpha XS Regular Regular Black)
- Price
- £6.84
- Rating
- 4.2/5
- Reviews
- 1,896
- Age
- 2y ago
WUKA Stretch Seamless Midi Brief Period Pants Heavy Flow Pink Leopard Multi Size Fit L-3XL Leak-Proof Reusable Menstrual Underwear with Stretch Fit & 12hr Protection for Heavy Flow
- Price
- £16.35
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 4mo ago
Mooncup Low Waist Period Pants - Eco-Friendly Organic Cotton Period Underwear with Maximum Absorbency (Up to 10 Tampons) 180 Coverage Leak-proof Reusable & Comfortable for Heavy Flow - Size 18
- Price
- £16.05
- Rating
- 4.1/5
- Reviews
- 45
- Age
- 11mo ago
SUUFOR Period Pants for Women60ML Heavy Flow Period Underwear High Waist Leakproof & Breathable Menstrual Pants Incontinence & Postpartum Pack of 3 L Multicolor
- Price
- £13.86
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 10mo ago
Newest
by launch dateWUKA Stretch Seamless Midi Brief Period Pants Heavy Flow Pink Leopard Multi Size Fit L-3XL Leak-Proof Reusable Menstrual Underwear with Stretch Fit & 12hr Protection for Heavy Flow
- Price
- £16.35
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 4mo ago
SUUFOR Period Pants for Women60ML Heavy Flow Period Underwear High Waist Leakproof & Breathable Menstrual Pants Incontinence & Postpartum Pack of 3 L Multicolor
- Price
- £13.86
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 10mo ago
WUKA Stretch Seamless Midi Brief Period Pants Heavy Flow Leak Proof Reusable Washable Underwear for Women Multi Size Fits L XL XXL XXXL Black
- Price
- £16.19
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 10mo ago
WUKA Stretch Seamless Midi Brief Period Pants Heavy Flow Leak Proof Reusable Washable Underwear for Women Multi Size Fits XS S M L Black
- Price
- £16.20
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 10mo ago
WUKA Teen Stretch Seamless Midi Brief Period Pants Heavy Flow Leak Proof Reusable Washable Underwear for Girls Teen Period Pants Multi Size Fits S M L Black
- Price
- £14.40
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
18
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
5%
- ZVZK44%
- TANSTC22%
- WUKA11%
- Mooncup8%
- Gladbecke6%
- INNERSY2%
- Open — no brand owns it (3 brands, 5%)
Demand
Period Pants search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Period Pants search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- period pants for women486K/yr
- period pants245K/yr
- period underwear68K/yr
- wuka period pants41K/yr
- period knickers33K/yr
- period underwear for women30K/yr
- period pants for women heavy flow22K/yr
- heavy flow period pants14K/yr
- period pants heavy flow13K/yr
- period knickers women12K/yr
Reviews and returns
What reviews say buyers love and hate about Period Pants
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The fit was a little bit confusing at first
Very small
Theyre a little bit tight on the leg even though I bought my normal size
so one pair is crazy expensive for what you get
Waste of money
Not worth the money
one of the worst materials for your vagina
Horrible material, looks like a nappy
Material scratchy and weird and the liner feels like card instead of material
they're not very absorbing anymore
absorbent material has a terrible smell that does not wash out
the absorbent part isnt fully attached to the gusset along the whole length
Not very comfortable
Really uncomfortable, they were for my child who is a size 4-6 and we sized up and ordered a size medium
The pad element layer moves on its own so they are very uncomfortable
Love
Super comfortable
comfortable to wear
They were comfortable over night
Flattering fit
Fit is really comfortable
Comfort fit
Amazing quality
They are very well made
They are solid quality
Soft and comfortable
The fabric is soft and comfortable too
material is soft
The material is good and breathable
The material is good quality
The material is durable
Return
0.4% Return rate 50% Fixable by listing
Not very comfortable
Really uncomfortable, they were for my child who is a size 4-6 and we sized up and ordered a size medium
The pad element layer moves on its own so they are very uncomfortable
The fit was a little bit confusing at first
Very small
Theyre a little bit tight on the leg even though I bought my normal size
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Period Pants questions
Answered from the same tracked data.