How to Train Your Dragon Toys

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £286K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-9.5%

Conversion, latest week

1.0%

Market size, estimated

£286Ka year

Peak month

June3.9× the quietest month

Top search term

how to train your dragon1.6M searches a year

Listings sell for £14.37 on average, from £5.99 to £74.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £14.37 that is £4K to £7K a year per listing.

Average price

£14.37under the $15 to $100 sweet spot

Price range

£5.99–£74.96

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #674 within Boys. It carries 287 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

95%

Out of stock, average day

3.1%

Average rank

#674in Boys

Average rating

4.65 starsAmazon United Kingdom average 4.36 stars

Average reviews

287per listing

Listings tracked

75

22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months