How to Train Your Dragon Toys
How to Train Your Dragon Toys shows a fragmented shelf (top 5 take 27% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Flapen Score
Is How to Train Your Dragon Toys profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, How to Train Your Dragon Toys is a £286K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun–Jul–Nov–Dec. Verdict: Worth a look — 50/100.
How to Train Your Dragon Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.5% over the last 90 days and 1.0% of searches end in a purchase.
£286K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 75 products
Top How to Train Your Dragon Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
How To Train Your Dragon Boys Pyjamas Toothless Pjs For Boys Dragon Kids Pjs For Summer Black 11-12 Years
- Price
- £13.37
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 1y ago
How To Train Your Dragon Boys Pyjamas | Nightwear Pjs Set with Toothless & Hiccup | Kids Sleepwear Ages 56 to 1213 Years (UK Age 12 Years 13 Years Regular Blue)
- Price
- £12.19
- Rating
- 5.0/5
- Reviews
- 32
- Age
- 10mo ago
How To Train Your Dragon Boys Hoodie Toothless Kids Hoodie Dragon Hooded Sweatshirt Black 7-8 Years
- Price
- £19.66
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 1y ago
How To Train Your Dragon Boys Pyjamas Toothless Pjs For Boys Dragon Kids Pjs For Summer Blue 10-11 Years
- Price
- £11.35
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago
How To Train Your Dragon Pyjamas Toothless Girls Pyjamas Dragon Kids Pjs Girls Pyjama Sets Purple 7-8 Years
- Price
- £12.66
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 10mo ago
Trending
90-day click momentumHow To Train Your Dragon Boys Pyjamas Toothless Pjs For Boys Dragon Kids Pjs For Summer Blue 10-11 Years
- Price
- £11.35
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago
How To Train Your Dragon Boys Pyjamas | Nightwear Pjs Set with Toothless & Hiccup | Kids Sleepwear Ages 56 to 1213 Years (UK Age 12 Years 13 Years Regular Blue)
- Price
- £12.19
- Rating
- 5.0/5
- Reviews
- 32
- Age
- 10mo ago
How To Train Your Dragon Boys Pyjamas Toothless Pjs For Boys Dragon Kids Pjs For Summer Blue 11-12 Years
- Price
- £11.48
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago
How To Train Your Dragon Boys Pyjamas Toothless Pjs For Boys Dragon Kids Pjs For Summer Black 11-12 Years
- Price
- £13.37
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 1y ago
How To Train Your Dragon Pyjamas Toothless Girls Pyjamas Dragon Kids Pjs Girls Pyjama Sets Purple 11-12 Years
- Price
- £12.45
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 10mo ago
Newest
by launch date
Dreamworks Dragons Monstrous Nightmare & Snotlout Action Figures Duo
- Price
- £17.67
- Rating
- 4.8/5
- Reviews
- 85
- Age
- 7mo ago
Dreamworks Dragons Rumblehorn & Stoick Action Figures Viking Rider Duo
- Price
- £12.40
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 7mo ago
Dreamworks Dragons Figure DrgnVkngToothlessHiccup S2V2
- Price
- £11.17
- Rating
- 4.9/5
- Reviews
- 50
- Age
- 7mo ago
How To Train Your Dragon Pyjamas Toothless Girls Pyjamas Dragon Kids Pjs Girls Pyjama Sets Purple 7-8 Years
- Price
- £12.66
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 10mo ago
How To Train Your Dragon Pyjamas Toothless Girls Pyjamas Dragon Kids Pjs Girls Pyjama Sets Purple 11-12 Years
- Price
- £12.45
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
15 falling
Sellers
196
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
27%
Top 20: 61%
Open market
6%
- How To Train Your Dragon60%
- Dreamworks Dragons23%
- Spin Master7%
- Dragons2%
- Top Trumps1%
- Funko1%
- Open — no brand owns it (9 brands, 6%)
How to Train Your Dragon Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul, Nov, Dec · busiest ÷ quietest = 3.9×
Top How to Train Your Dragon Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- how to train your dragon1.6M/yr
- how to train your dragon toys222K/yr
- toothless118K/yr
- how to train your dragon lego35K/yr
- toothless dragon14K/yr
- how to train your dragon figures13K/yr
- toothless toy26K/yr
- how to train your dragon toy11K/yr
- how to train a dragon11K/yr
- lego how to train your dragon12K/yr
What reviews say buyers love and hate about How to Train Your Dragon Toys
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“it's well made”
“Amazing toy”
“Was a gift”
“Well worth it”
“Good size”
What buyers complain about
81% of reviews“This toy was a lot smaller than the picture shown”
“I was worried about the quality of the bag”
“a tiny bit flimsy”
“Quite expensive”
“Not ideal if its being given as a gift”
How to Train Your Dragon Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
37%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common How to Train Your Dragon Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
