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Wwe

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -19.7% this quarter, so Wwe is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£478K/yr2.1M searches / yr
90-day growth
-19.7%search demand this quarter
Competition
26%top-5 click share · 16 brands · 483 sellers

Flapen Score

Wwe against its category

The dotted line is the Fashion average. Past it, Wwe is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wwe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wwe 2.1M times last year and spent an estimated £478K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £478K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
1.3%
Market size, estimated
£478Ka year
Peak month
December2.7× the quietest month
Top search term
wwe figures718K searches a year

02 · Price

A sale here is worth £17.14.

Listings sell for £17.14 on average, from £2.56 to £38.51. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £17.14 that is £2K to £4K a year per listing.

Average price
£17.14inside the $15 to $100 sweet spot
Price range
£2.56–£38.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #528 within Boys. It carries 234 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
89%
Out of stock, average day
11.5%
Average rank
#528in Boys
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
234per listing
Listings tracked
75

04 · Newcomers

Amazon counts 26 of last year's 44 launches as successful.

44 products launched here in the last 12 months. Amazon counts 26 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
44
Successful launches
26Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wwe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£10K£19K£29K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

483

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

26%

Top 20: 60%

Open market

8%

  • WWE40%
  • Mattel26%
  • Popgear19%
  • Figures Toy Company3%
  • WOSHUAI2%
  • Sovanna1%
  • Open — no brand owns it (10 brands, 8%)

Demand

Wwe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Wwe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wwe figures718K/yr
  • wwe608K/yr
  • wrestling figures125K/yr
  • wwe action figures68K/yr
  • wwe toys102K/yr
  • wrestling79K/yr
  • wwe ring71K/yr
  • wwe figure53K/yr
  • wrestling toys53K/yr
  • wwe accessories27K/yr

Reviews and returns

What reviews say buyers love and hate about Wwe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.07

Much bigger than I thought it would be

small

Small toys

Value For Money17%+0.94

the WWE goods are expensive

Overpriced

Not worth th money

Durability12%−0.07

Legs snapped off within half an hour

Had it week and one of the ropes has snapped

Material Quality9%−0.06

Cheap and tacky plastic

Very flimsy and plastic - not worth the money so we returned Im afraid

Color6%−0.04

Colour faded

Love

Quality-Overall26%+1.19

Quality item arrived quickly

Excellent quality

Cash in ring toy Great toy good quality

Value For Money19%+0.94

worth it

Good for the price

Great value

Size-Overall14%−0.07

Adjustable for size so will get good wear out if it for some time to come

Fits perfectly

True to size and great quality

Fun/Entertainment Experience9%+0.55

my son enjoyed playing

still really fun to play around with at the same time

Nice toy

Gifting Purpose8%+0.44

Gift

Good gift

AMAZING Birthday gift

Return

0.7% Return rate 49% Fixable by listing

Size-Overall39%▄▁▃▄▇█

Much bigger than I thought it would be

small

Small toys

Defective Material/Parts11%▆█▄▇▄▂

Parts broken easily

Very disappointed few plastic bits of items at an extortionate price

Gifting Purpose10%▁▅█▃▃▂
Quality-Overall8%█▇▂▅▂▄

Poor quality

Durability4%▁██▄▁▁

Legs snapped off within half an hour

Had it week and one of the ropes has snapped

FAQ

Common Wwe questions

Answered from the same tracked data.