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Wwe

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -19.7% this quarter, so Wwe is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£478K/yr2.1M searches / yr
90-day growth
-19.7%search demand this quarter
Competition
26%top-5 click share · 16 brands · 483 sellers

Flapen Score

Wwe against its category

The dotted line is the Fashion average. Past it, Wwe is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wwe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wwe 2.1M times last year and spent an estimated £478K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £478K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
1.3%
Market size, estimated
£478Ka year
Peak month
December2.7× the quietest month
Top search term
wwe figures718K searches a year

02 · Price

A sale here is worth £17.14.

Listings sell for £17.14 on average, from £2.56 to £38.51. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £17.14 that is £2K to £4K a year per listing.

Average price
£17.14inside the $15 to $100 sweet spot
Price range
£2.56–£38.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #528 within Boys. It carries 234 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
89%
Out of stock, average day
11.5%
Average rank
#528in Boys
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
234per listing
Listings tracked
75

04 · Newcomers

26 of last year's 44 launches cleared the first-year sales bar.

44 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
44
Successful launches
26Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wwe products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£10K£19K£29K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

483

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

26%

Top 20: 60%

Open market

8%

  • WWE40%
  • Mattel26%
  • Popgear19%
  • Figures Toy Company3%
  • WOSHUAI2%
  • Sovanna1%
  • Open — no brand owns it (10 brands, 8%)

Demand

Wwe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Wwe search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wwe figures718K/yr
  • wwe608K/yr
  • wrestling figures125K/yr
  • wwe action figures68K/yr
  • wwe toys102K/yr
  • wrestling79K/yr
  • wwe ring71K/yr
  • wwe figure53K/yr
  • wrestling toys53K/yr
  • wwe accessories27K/yr

Reviews and returns

What reviews say buyers love and hate about Wwe

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Much bigger than I thought it would be”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wwe questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data