wwe
Worth a lookShows low returns (0.7%), but soft demand (-19.7% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Review moat
Great234.23avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.14avg listing price — sweet spot $15–$100
Price range
Good£2.56–£38.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£478K£478K/yr · 2.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wwe is a £478K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
wwe market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £343K–£429K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #528
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 65%
- Out of stock
- 11.5%
- Avg brand age
- 39 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
483
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
26%
Top 20: 60%
Open market
8%
- WWE40%
- Mattel26%
- Popgear19%
- Figures Toy Company3%
- WOSHUAI2%
- Sovanna1%
- Open — no brand owns it (10 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top wwe search terms
- wwe figures718K/yr
- wwe608K/yr
- wrestling figures125K/yr
- wwe action figures68K/yr
- wwe toys102K/yr
- wrestling79K/yr
- wwe ring71K/yr
- wwe figure53K/yr
- wrestling toys53K/yr
- wwe accessories27K/yr
Top wwe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WWE Boys PJs Set Boys Pyjamas Championship Belt Design Boys Shorts Pyjamas Fun Kids Nightwear White 8-9 Years
WWE£13.983.6★10 rev
WWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 11-12 Years
WWE£13.734.5★12 rev
WWE Superstars T-Shirt Kids 5-15 Years Grey Official Merchandise
Popgear£9.014.8★448 rev
WWE Superstars T-Shirt Kids 5-15 Years Grey Official Merchandise
Popgear£8.224.8★448 rev
WWE Superstars T-Shirt Kids 5-15 Years Grey Official Merchandise
Popgear£8.844.8★448 rev
Newest
by launch date
Mattel WWE Ultimate Edition Action Figure & Accessories Including Swappable Heads & Hands SummerSlam Cody Rhodes 6-inch Collectible Set JKD33
Mattel£29.542 rev
WWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 11-12 Years
WWE£13.7312 rev
WWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 10-11 Years
WWE£13.8812 rev
WWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 5-6 Years
WWE£14.1112 rev
WWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 7-8 Years
WWE£13.9412 rev
Trending
90-day click momentumWWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 5-6 Years
WWE£14.114.5★
WWE Boys PJs Set Boys Pyjamas Championship Belt Design Boys Shorts Pyjamas Fun Kids Nightwear White 9-10 Years
WWE£13.783.6★
Mattel WWE Ultimate Edition Action Figure & Accessories Including Swappable Heads & Hands SummerSlam Cody Rhodes 6-inch Collectible Set JKD33
Mattel£29.545.0★
WWE Boys Pjs Set Short Sleeve Boys Pyjamas Fun Wrestling Kids Pyjamas Grey 11-12 Years
WWE£13.734.5★
WWE Boys PJs Set Boys Pyjamas Championship Belt Design Boys Shorts Pyjamas Fun Kids Nightwear White 8-9 Years
WWE£13.983.6★
What buyers say about wwe
What buyers praise and complain about, mined from review topics.What buyers love
“Quality item arrived quickly”
“worth it”
“Adjustable for size so will get good wear out if it for some time to come”
“my son enjoyed playing”
“Gift”
“Quality & Design”
“As described”
“Really nice good and strong”
“An excellent collectable figure which could be played with as well as dsiplayed”
“Lovely figure and can't wait to display once I move into my new place”
What buyers complain about
“Much bigger than I thought it would be”
“the WWE goods are expensive”
“Legs snapped off within half an hour”
“Cheap and tacky plastic”
“Colour faded”
“Ballons popped very quickly if not popped the deflated quick”
“Parts broken easily”
“Poor quality”
“Parts broken within seconds the plastic is flimsy not worth the money at all”
Top return reasons
Common questions
- Is wwe profitable to sell on Amazon United Kingdom?
- The niche generates £478K/yr across 75 tracked products. 26 of 44 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the wwe niche?
- 16 brands and 483 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in wwe?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 0.7%.
- When does demand for wwe peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the wwe niche?
- Listings span £2.56–£38.51; the average listing price is £17.14 (sweet spot $15–$100). The average incumbent carries 234 reviews — the moat a new listing must climb.