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Lawn Aerator

Pass

Lawn Aerator scores 71 out of 100, a Pass. Shoppers spend $731K a year here, demand is soft, at -34.8% this quarter, and returns run at 0.4% of orders.

Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£731K/yr732K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
35%top-5 click share · 38 brands · 75 sellers

Flapen Score

Lawn Aerator against its category

The dotted line is the Home & Garden average. Past it, Lawn Aerator is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lawn Aerator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lawn Aerator 732K times last year and spent an estimated £731K. The top 5 brands take 38% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 71 out of 100, a Pass.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £731K a year.

Searches, last 12 months
732K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
3.9%
Market size, estimated
£731Ka year
Peak month
March18.0× the quietest month
Top search term
lawn aerator397K searches a year

02 · Price

A sale here is worth £25.92.

Listings sell for £25.92 on average, from £8.36 to £98.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £25.92 that is £6K to £13K a year per listing.

Average price
£25.92inside the $15 to $100 sweet spot
Price range
£8.36–£98.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #103 within Garden Tools & Watering Equipment. It carries 358 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
80%
Out of stock, average day
13.1%
Average rank
#103in Garden Tools & Watering Equipment
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
358per listing
Listings tracked
50

04 · Newcomers

Amazon counts 5 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lawn Aerator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£22K£44K£66K£88K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

75

Top-5 brand share

38%

Top 20: 81%

Top-5 click share

35%

Top 20: 75%

Open market

57%

  • Onadak10%
  • seasky9%
  • Walensee8%
  • Colwelt6%
  • Greenkey6%
  • VonHaus5%

Demand

Lawn Aerator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 18.0×

Search terms

Top Lawn Aerator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lawn aerator397K/yr
  • aerator73K/yr
  • aerator lawn tool67K/yr
  • grass aerator52K/yr
  • garden aerator28K/yr
  • lawn aerator roller20K/yr
  • rolling lawn aerator12K/yr
  • lawn spiker11K/yr
  • soil aerator8K/yr
  • lawn tools6K/yr

Reviews and returns

What reviews say buyers love and hate about Lawn Aerator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall9%−0.10

Very difficult to fit

Too small

Too big

Quality-Overall8%−0.06

Poor Quality

Awful quality, awful seller

Poor quality, broke after a month

Ease Of Use8%+1.90

Not the easiest to use

not user friendly

Hard to push

Assembly/Installation7%−0.07

Not easy to assemble

A nightmare to assemble

Quite difficult to assemble

Durability6%−0.19

Broke on first use

broke after a month

Falls apart

Love

Ease Of Use20%+1.90

easy to operate

Easy to put on

Easy to Use

Quality-Overall14%−0.06

Great quality tool

Excellent Quality

Very good build quality

Strength12%+0.62

It is sturdy

sturdy construction

Effective tool

Assembly/Installation9%−0.07

The assembly was quick

Easy to put together

Easily assembled

Value For Money8%+0.21

Excellent value

good value

Good for the price

Return

0.4% Return rate 11% Fixable by listing

Defective Material/Parts17%▅█▆▅▅▇
Functionality-Overall16%▅█▅▆▅▅

the product doesnt work

Not effective

Not sure its very effective at all

Size-Overall8%█▂▃▂▃▃

Very difficult to fit

Too small

Too big

Strength8%▁▁▅█▇▃

not very robust

not very sturdy

Weak

Durability7%▁█▄▅▆▆

Broke on first use

broke after a month

Falls apart

FAQ

Common Lawn Aerator questions

Answered from the same tracked data.