Skip to content

Small Double Mattresses

Maybe

Shoppers spend $5.6M a year here. But prices span $44.68–$459.21, mostly outside the sweet spot, so Small Double Mattresses is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£5.6M/yr2.4M searches / yr
90-day growth
-14.6%search demand this quarter
Competition
32%top-5 click share · 34 brands · 51 sellers

Flapen Score

Small Double Mattresses against its category

The dotted line is the Home & Garden average. Past it, Small Double Mattresses is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Double Mattresses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Double Mattresses 2.4M times last year and spent an estimated £5.6M. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.6M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
1.8%
Market size, estimated
£5.6Ma year
Peak month
January27.4× the quietest month
Top search term
king size mattress992K searches a year

02 · Price

A sale here is worth £125.88.

Listings sell for £125.88 on average, from £44.68 to £459.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £125.88 that is £31K to £63K a year per listing.

Average price
£125.88above the $15 to $100 sweet spot
Price range
£44.68–£459.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£31K–£63K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #75 within Furniture. It carries 938 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
89%
Out of stock, average day
17.1%
Average rank
#75in Furniture
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
938per listing
Listings tracked
63

04 · Newcomers

Amazon counts 18 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
18Amazon's first-year sales bar
Average brand age
43 months

Products

Top Small Double Mattresses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£168K£335K£503K£671K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

51

Top-5 brand share

56%

Top 20: 86%

Top-5 click share

32%

Top 20: 62%

Open market

41%

  • dosleeps23%
  • TeQsli18%
  • Uliyati6%
  • Twirest6%
  • NIXNAP3%
  • DAJIYUHC3%

Demand

Small Double Mattresses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun, Dec · busiest ÷ quietest = 27.4×

Search terms

Top Small Double Mattresses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king size mattress992K/yr
  • super king mattress251K/yr
  • small double mattress242K/yr
  • kingsize mattress136K/yr
  • king mattress114K/yr
  • emma mattress113K/yr
  • mattress king size86K/yr
  • king size memory foam mattress64K/yr
  • 4ft mattress54K/yr
  • king-size mattress44K/yr

Reviews and returns

What reviews say buyers love and hate about Small Double Mattresses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.05

Poor quality bed

Cheap quality

Bad quality

Comfort-Overall12%+2.67

It does not provide the support or comfort that was advertised

it caused more discomfort

Not very comfortable

Value For Money5%+1.27

Feels more expensive than than it is

I was worried as is a cheaper mattresses

Not worth for price

Size-Overall5%−0.02

I was expecting something much larger

It's huge

It's also too short

Foam5%+0.45

Not memory foam

Terrible mattress

Awful Mattress

Love

Comfort-Overall35%+2.67

Extremely comfortable

Comfy choice

Mattress is comfortable

Value For Money16%+1.27

Fairly priced

much cheaper

Great value for money

Quality-Overall14%−0.05

Great price to quality

Amazing quality

Great Quality Mattress

Foam11%+0.45

Nice quality mattress

Very comfortable firm mattress

I have been pleased with this memory foam

Soft Feel5%

the materials are so soft

Soft mattress

Its soft

Return

1.0% Return rate 45% Fixable by listing

Size-Overall33%▆▆▆█▇▆

I was expecting something much larger

It's huge

It's also too short

Comfort-Overall18%▇█▇▅▆▅

It does not provide the support or comfort that was advertised

it caused more discomfort

Not very comfortable

Quality-Overall13%▅▆████

Poor quality bed

Cheap quality

Bad quality

Advertised Vs Actual Product6%█▆█▅▅█

Not as described

not as advertised

Bit misleading

Soft Feel5%█▅▅▄▅▅

FAQ

Common Small Double Mattresses questions

Answered from the same tracked data.