Small Double Mattresses
MaybeShoppers spend $5.6M a year here. But prices span $44.68–$459.21, mostly outside the sweet spot, so Small Double Mattresses is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £5.6M/yr2.4M searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 32%top-5 click share · 34 brands · 51 sellers
Flapen Score
Small Double Mattresses against its category
The dotted line is the Home & Garden average. Past it, Small Double Mattresses is stronger. Inside it, weaker.
Market
The Small Double Mattresses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Double Mattresses 2.4M times last year and spent an estimated £5.6M. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May–Jun–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.6M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £5.6Ma year
- Peak month
- January27.4× the quietest month
- Top search term
- king size mattress992K searches a year
02 · Price
A sale here is worth £125.88.
Listings sell for £125.88 on average, from £44.68 to £459.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £125.88 that is £31K to £63K a year per listing.
- Average price
- £125.88above the $15 to $100 sweet spot
- Price range
- £44.68–£459.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £31K–£63K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #75 within Furniture. It carries 938 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 89%
- Out of stock, average day
- 17.1%
- Average rank
- #75in Furniture
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 938per listing
- Listings tracked
- 63
04 · Newcomers
Amazon counts 18 of last year's 22 launches as successful.
22 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 22
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Small Double Mattresses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
dosleeps King Size Mattress 5FT | 10.6 Extra Thick Memory Foam & Pocket Sprung | 9-Zone Orthopedic Support Medium Firm Motion Isolation Edge Support 150x200x27cm
- Price
- £173.16
- Rating
- 4.4/5
- Reviews
- 2,598
- Age
- 8mo ago

dosleeps King Size Mattress 5FT | 10 Memory Foam & Pocket Sprung | 9-Zone Orthopedic Support Breathable Cover Motion Isolation Edge Support Medium Firm 150x200x25cm
- Price
- £178.03
- Rating
- 4.5/5
- Reviews
- 3,412
- Age
- 11mo ago

Uliyati King Size Mattresses 5FT 20CM Gel Memory Foam Mattress Breathable for Cool Sleep & Pressure Relief - Medium 150x200x20CM CertiPUR-US Certified
- Price
- £108.16
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 1y ago

Twirest King Size Mattress 5FT 150 x 200 x 22 cm Hybrid Memory Foam & Sprung Mattress Medium Firm Breathable Cover Mattress in a Box for UK King Bed
- Price
- £107.47
- Rating
- 4.5/5
- Reviews
- 904
- Age
- 1y ago

NIXNAP King Mattress 5FT 10 Inch Hybrid Mattress Gel Memory Foam & Individually Pocket Springs 9-Zone Orthopaedic Medium Firm for Pressure & Back Pain Relief 150x200x25 cm
- Price
- £125.73
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 8mo ago
Trending
90-day click momentum
Vlyxo King Size Mattress 5FT 10 Inch Hybrid Mattress Gel Memory Foam & Individually Pocket Springs Motion Isolating Medium Firm Support Pressure Relief & Comfortable Sleep (150x200x25cm)
- Price
- £135.42
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 7mo ago

TeQsli King Size Mattress 5FT 10.6 Inch Gel Memory Foam Pocket Sprung Mattress Edge Support & Motion Isolation Spring Hybrid King Mattresses - Medium Firm Feel 150x200x27 cm
- Price
- £108.53
- Rating
- 4.5/5
- Reviews
- 964
- Age
- 6mo ago

Doublelife King Size Mattress 5FT 9.85 Inch Gel Memory Foam 9 Zone Orthopedic Mattress Breathable Foam with Individually Pocket Spring Motion Isolation Edge Support(150x200x25cm)
- Price
- £163.46
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 10mo ago

Emma Original Lite Mattress Double (135×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
- Price
- £257.97
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 10mo ago

CBAEC-RSN King Size Mattress 5FT 10 Inch Gel Memory Foam 7 Zone Orthopedic King Mattress Pocket Sprungs Medium Plush Feel with Motion Isolating - Medium Firm 10-Year Support (150x200x25 cm)
- Price
- £108.39
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 1y ago
Newest
by launch date
TeQsli King Size Mattress 5FT 10.6 Inch Gel Memory Foam Pocket Sprung Mattress Edge Support & Motion Isolation Spring Hybrid King Mattresses - Medium Firm Feel 150x200x27 cm
- Price
- £108.53
- Rating
- 4.5/5
- Reviews
- 964
- Age
- 6mo ago

Vlyxo King Size Mattress 5FT 10 Inch Hybrid Mattress Gel Memory Foam & Individually Pocket Springs Motion Isolating Medium Firm Support Pressure Relief & Comfortable Sleep (150x200x25cm)
- Price
- £135.42
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 7mo ago

Hiimgo Hybrid Mattresses-26CM King Mattress-Pocket Spring with Memory Foam Medium Firm Strengthen Edge Support with Motion Isolation-150x200x26CM
- Price
- £110.28
- Rating
- 4.7/5
- Reviews
- 111
- Age
- 8mo ago

NIXNAP King Mattress 5FT 10 Inch Hybrid Mattress Gel Memory Foam & Individually Pocket Springs 9-Zone Orthopaedic Medium Firm for Pressure & Back Pain Relief 150x200x25 cm
- Price
- £125.73
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 8mo ago

dosleeps King Size Mattress 5FT | 10.6 Extra Thick Memory Foam & Pocket Sprung | 9-Zone Orthopedic Support Medium Firm Motion Isolation Edge Support 150x200x27cm
- Price
- £173.16
- Rating
- 4.4/5
- Reviews
- 2,598
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
51
Top-5 brand share
56%
Top 20: 86%
Top-5 click share
32%
Top 20: 62%
Open market
41%
- dosleeps23%
- TeQsli18%
- Uliyati6%
- Twirest6%
- NIXNAP3%
- DAJIYUHC3%
Demand
Small Double Mattresses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr, May, Jun, Dec · busiest ÷ quietest = 27.4×
Search terms
Top Small Double Mattresses search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- king size mattress992K/yr
- super king mattress251K/yr
- small double mattress242K/yr
- kingsize mattress136K/yr
- king mattress114K/yr
- emma mattress113K/yr
- mattress king size86K/yr
- king size memory foam mattress64K/yr
- 4ft mattress54K/yr
- king-size mattress44K/yr
Reviews and returns
What reviews say buyers love and hate about Small Double Mattresses
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality bed
Cheap quality
Bad quality
It does not provide the support or comfort that was advertised
it caused more discomfort
Not very comfortable
Feels more expensive than than it is
I was worried as is a cheaper mattresses
Not worth for price
I was expecting something much larger
It's huge
It's also too short
Not memory foam
Terrible mattress
Awful Mattress
Love
Extremely comfortable
Comfy choice
Mattress is comfortable
Fairly priced
much cheaper
Great value for money
Great price to quality
Amazing quality
Great Quality Mattress
Nice quality mattress
Very comfortable firm mattress
I have been pleased with this memory foam
the materials are so soft
Soft mattress
Its soft
Return
1.0% Return rate 45% Fixable by listing
I was expecting something much larger
It's huge
It's also too short
It does not provide the support or comfort that was advertised
it caused more discomfort
Not very comfortable
Poor quality bed
Cheap quality
Bad quality
Not as described
not as advertised
Bit misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Double Mattresses questions
Answered from the same tracked data.









