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Spin the Wheel

Pass

Spin the Wheel scores 72 out of 100, a Pass. Shoppers spend $208K a year here, search demand grew +23.3% this quarter, and returns run at 1.8% of orders.

Flapen Score
72
72 / 100
Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 51
Market size
£208K/yr221K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
37%top-5 click share · 36 brands · 65 sellers

Flapen Score

Spin the Wheel against its category

The dotted line is the Home & Garden average. Past it, Spin the Wheel is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spin the Wheel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spin the Wheel 221K times last year and spent an estimated £208K. The top 5 brands take 41% of clicks. Demand peaks in Nov. Flapen scores it 72 out of 100, a Pass.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
4.9%
Market size, estimated
£208Ka year
Peak month
November1.7× the quietest month
Top search term
spin the wheel51K searches a year

02 · Price

A sale here is worth £19.06.

Listings sell for £19.06 on average, from £5.93 to £70.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £19.06 that is £2K to £5K a year per listing.

Average price
£19.06inside the $15 to $100 sweet spot
Price range
£5.93–£70.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #1,430 within Party Supplies. It carries 36 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
15.2%
Average rank
#1,430in Party Supplies
Average rating
3.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
36per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Spin the Wheel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£6K£12K£19K£25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

65

Top-5 brand share

41%

Top 20: 86%

Top-5 click share

37%

Top 20: 77%

Open market

54%

  • ZHXGO10%
  • jxgzyy9%
  • GADFISH9%
  • iElyiEsy8%
  • QWORK5%
  • Lizricona5%

Demand

Spin the Wheel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Spin the Wheel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spin the wheel51K/yr
  • spinning wheel38K/yr
  • spin the wheel with stand20K/yr
  • prize wheel18K/yr
  • spin to win18K/yr
  • spin wheel17K/yr
  • spinning wheel for prizes11K/yr
  • wheel of fortune9K/yr
  • spinning prize wheel7K/yr
  • wheel spinner8K/yr

Reviews and returns

What reviews say buyers love and hate about Spin the Wheel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall7%−0.07

Not fit for purpose sadly

is super loose

Small

Design-Overall6%−0.10

Bad design

Poorly designed

poorly design, over priced

Color6%−0.08

Very poor keeps going to the same colour

Wrong colour repeatedly delivered

they keep sending the coloured version not the black one

Durability6%−0.08

Not the best ours broke after 1 day

Broke within seconds of putting it together

then when transporting it fell apart

Assembly/Installation4%+1.13

Bit of a pain to put together

Difficult assembly

a bit fiddly to build

Love

Fun/Entertainment Experience14%+1.19

Fun time for parties

Good fun

Fun for everyone

Quality-Overall12%

This is fairly decent overall and easy to set up and use

this product is really well made

Good quality

Assembly/Installation11%+1.13

Easy to put together

Easy to set up

Easy to assemble

Wheel Quality10%−0.06

The wheel was perfect

The wheels spins well

Decent wheel,

Strength7%+0.75

It feels sturdy

The stand is sturdy

It seems solid enough in quite a sturdy frame

Return

1.8% Return rate 35% Fixable by listing

Size-Overall25%▅▆▄▃▇█

Not fit for purpose sadly

is super loose

Small

Wheel Quality14%▅█▄▄▃▃

the wheel almost falls off

Faulty wheel, seems to be off centre/balance so just went on the same section each time you spin - pretty useless

Came with parts of the wheel peeled off

Defective Material/Parts12%▃█▅▇▇▅
Functionality-Overall10%█▄▄▇▂▄

Doesnt spin properly

it just doesnt work

It doesnt work - it falls on the same triangle every time

Quality-Overall6%█▁▆▅▄▆

Expected better

Bad quality

Decent idea, horrible quality

FAQ

Common Spin the Wheel questions

Answered from the same tracked data.