Birthday Decoration
Birthday Decoration clears our launch bar: a $1.4M/yr market growing +3.4% this quarter with returns at 0.6%.
Flapen Score
Is Birthday Decoration profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Birthday Decoration is a £1.4M/yr Amazon United Kingdom market (4.3M searches/yr). The top 5 brands hold 41% of demand. Verdict: Launch it — 63/100.
Birthday Decoration: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +3.4% over the last 90 days and 4.7% of searches end in a purchase.
£1.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 41% of demand, so 59% of the market is open.
59%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 65 products
Top Birthday Decoration products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Happy Birthday Banner Birthday Decorations for Girls and Women with 12 inch Balloons Banner Bunting Decorations Green Pink.
- Price
- £4.89
- Rating
- 4.5/5
- Reviews
- 622
- Age
- 3y ago
Happy Birthday Banner and Decoration - Blue Balloons Ribbons and Banners for Party Supplies
- Price
- £4.56
- Rating
- 4.4/5
- Reviews
- 408
- Age
- 2y ago
26 Feet Reflective Star Paper Garland - Sparkling Star Bunting Banner Hanging Decoration Sparkling Bunting Banner - for Birthday Holiday Wedding Anniversary Theme Party Supplies (gold)
- Price
- £3.84
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 2y ago
Pastel Birthday Party Decorations Macaron Happy Birthday Banner Bunting Hanging Paper Fans Pom Poms Honeycomb Decorations Set For Girls And Womens
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 556
- Age
- 4y ago
Happy Birthday Banner Birthday Decorations for Girls and Women with 12 inch Balloons Banner Bunting Decorations Green Pink.
- Price
- £5.97
- Rating
- 4.5/5
- Reviews
- 1,102
- Age
- 1y ago
Trending
90-day click momentum
Rose Gold Happy Birthday Glitz Foil Banner - Perfect for Chic & Memorable Parties - 1 Pc
- Price
- £2.35
- Rating
- 4.6/5
- Reviews
- 433
- Age
- 6y ago
9ft Banner Happy Birthday Blue Foil Holographic Banner
- Price
- £3.13
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 9y ago
Pastel Birthday Party Decorations Macaron Happy Birthday Banner Bunting Hanging Paper Fans Pom Poms Honeycomb Decorations Set For Girls And Womens
- Price
- £8.29
- Rating
- 4.6/5
- Reviews
- 556
- Age
- 4y ago
Premium Reusable Party Decorations - Pastel Birthday Set with Balloons Banner Bunting Honeycomb Decorations Pom Poms Streamers
- Price
- £11.82
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 2y ago
Happy Birthday Banner Birthday Decorations for Girls and Women with 12 inch Balloons Banner Bunting Decorations Green Pink.
- Price
- £5.97
- Rating
- 4.5/5
- Reviews
- 1,102
- Age
- 1y ago
Newest
by launch date
Jobkoo Pink Birthday Decorations for Women Boho Dusty Pink Rose Gold Blush Beige Latex Balloons Happy Birthday Banner Foil Fringe Curtain Tissue Paper Pompom for Woman Girls Party Decoration Supplies
- Price
- £13.31
- Rating
- 4.4/5
- Reviews
- 1,062
- Age
- 1y ago
Birthday Decorations for Men & Women - Green Happy Birthday Banner Includes 12 inch Green Metallic Gold White and Confetti Balloons Birthdays Bunting Ribbon & Adhesive Hooks
- Price
- £6.49
- Rating
- 4.5/5
- Reviews
- 1,121
- Age
- 1y ago
Happy Birthday Banner Birthday Decorations for Girls and Women with 12 inch Balloons Banner Bunting Decorations Green Pink.
- Price
- £5.97
- Rating
- 4.5/5
- Reviews
- 1,102
- Age
- 1y ago
Quirki Happy Birthday Banner Bunting Rainbow Colourful Multicolour Garland with Gold Foil Letters Girls Boys Kids Birthday Party Decorations
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 1y ago
Happy Birthday Banner and Decoration - Blue Balloons Ribbons and Banners for Party Supplies
- Price
- £4.56
- Rating
- 4.4/5
- Reviews
- 408
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
42 falling
Sellers
110
Top-5 brand share
41%
Top 20: 84%
Top-5 click share
30%
Top 20: 66%
Open market
54%
- Kriovoa11%
- YELYAN11%
- Ohugs8%
- Buygain7%
- Rotupap5%
- Unique Party5%
Birthday Decoration demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Birthday Decoration search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- birthday decorations987K/yr
- happy birthday banner766K/yr
- party decorations415K/yr
- birthday banner435K/yr
- birthday342K/yr
- happy birthday178K/yr
- birthday decorations for men155K/yr
- happy birthday decorations161K/yr
- birthday decoration for women126K/yr
- birthday banners114K/yr
What reviews say buyers love and hate about Birthday Decoration
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Great quality, easy to assemble”
“Value for money”
“Beautiful colours”
“Easy to put together”
“Lovely light good build easy to use”
What buyers complain about
69% of reviews“Bad quality”
“Didnt inflate properly”
“Didnt fit our door”
“had to be glued back on”
“looked alot more expensive than they actually were”
Birthday Decoration return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Birthday Decoration questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
