Birthday Decoration

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

+3.4%

Conversion, latest week

4.7%

Market size, estimated

£1.4Ma year

Peak month

July1.7× the quietest month

Top search term

birthday decorations987K searches a year

Listings sell for £7.13 on average, from £2.02 to £14.42. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At £7.13 that is £11K to £14K a year per listing.

Average price

£7.13under the $15 to $100 sweet spot

Price range

£2.02–£14.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

1,500–2,000

Revenue per listing a year

£11K–£14K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #189 within Party Supplies. It carries 1,520 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

98%

Out of stock, average day

3.1%

Average rank

#189in Party Supplies

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,520per listing

Listings tracked

65

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months