Bed
PassBed scores 66 out of 100, a Pass. Shoppers spend $5.9M a year here, demand is soft, at -7.5% this quarter, and returns run at 1.7% of orders.
- Flapen Score
- 66 / 100Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 5166
- Market size
- £5.9M/yr11.0M searches / yr
- 90-day growth
- -7.5%search demand this quarter
- Competition
- 17%top-5 click share · 45 brands · 55 sellers
Flapen Score
Bed against its category
The dotted line is the Home & Garden average. Past it, Bed is stronger. Inside it, weaker.
Market
The Bed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bed 11.0M times last year and spent an estimated £5.9M. The top 5 brands take 54% of clicks. Demand peaks in Sep. Flapen scores it 66 out of 100, a Pass.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 11.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.9M a year.
- Searches, last 12 months
- 11.0M
- Growth, 90 days vs prior 90
- -7.5%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £5.9Ma year
- Peak month
- September1.5× the quietest month
- Top search term
- double bed frame2.1M searches a year
02 · Price
A sale here is worth £109.42.
Listings sell for £109.42 on average, from £23.33 to £267.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £109.42 that is £27K to £55K a year per listing.
- Average price
- £109.42above the $15 to $100 sweet spot
- Price range
- £23.33–£267.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £27K–£55K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #180 within Furniture. It carries 491 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 60%
- Out of stock, average day
- 9.0%
- Average rank
- #180in Furniture
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 491per listing
- Listings tracked
- 171
04 · Newcomers
Amazon counts 72 of last year's 95 launches as successful.
95 products launched here in the last 12 months. Amazon counts 72 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 95
- Successful launches
- 72Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Bed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VASAGLE Double Bed Frame 135 x 190 cm with Upholstered Headboard Metal Bed Frame 500 kg Weight Capacity Easy Assembly Slate Grey RMB976G02
- Price
- £62.67
- Rating
- 4.4/5
- Reviews
- 447
- Age
- 1y ago

VASAGLE Double Metal Bed Frame 135 x 190 cm LED Lights USB and Type-C Ports Under-Bed Storage Space Industrial Style Easy Assembly Natural Brown RMB106K01
- Price
- £67.30
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 1y ago

VASAGLE Double Bed Frame 135 x 190 cm Ottoman Bed with Lift-Up Storage Hydraulic Lift Modern Minimalist Easy Assembly Slate Grey RMB616GN01
- Price
- £111.21
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 7mo ago

Reliance Ortho Divan bed doubel 4ft 6 with mattress and headboard and 2 drawers - Double (46)
- Price
- £163.03
- Rating
- 3.4/5
- Reviews
- 2,275
- Age
- 11y ago

Yocreat Double Bed Frame Dark Grey Upholstered Wooden Slat Bed Frame with Headboard Easy Assembly Underbed Storage No Box Spring Needed 135×190
- Price
- £86.43
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 1y ago
Trending
90-day click momentum
ZUUYEE Double Bed Frame 4ft6 with LED USB C Ottoman Bed Double with Lift Up Storage and Headboard Beds Frames and Bases with Slats and Metal Bedframe Linen Grey 135x190 cm Without Mattress
- Price
- £167.81
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7mo ago

VASAGLE Double Bed Frame 135 x 190 cm Ottoman Bed with Lift-Up Storage Hydraulic Lift Modern Minimalist Easy Assembly Cappuccino Beige RMB616LH01
- Price
- £110.08
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 7mo ago

VASAGLE Double Bed Frame 135 x 190 cm with Slats and Headboard Metal Platform Bed Supports Up to 500 kg Easy Assembly Modern Bedroom Furniture Ink Black RMB296B101
- Price
- £39.15
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 4mo ago

VASAGLE Double Bed Frame 135 x 190 cm Ottoman Bed with Lift-Up Storage Hydraulic Lift Modern Minimalist Easy Assembly Slate Grey RMB616GN01
- Price
- £111.21
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 7mo ago

AOGLLATI Double Ottoman Bed (4ft6) with Hydraulic Storage Charging Station & Led Lights Upholstered Platform Bed Frame with Storage Headboard Sturdy Wood Slats Dark Grey Linen (Double-135x190cm)
- Price
- £178.37
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 4mo ago
Newest
by launch date
AOGLLATI Double Ottoman Bed (4ft6) with Hydraulic Storage Charging Station & Led Lights Upholstered Platform Bed Frame with Storage Headboard Sturdy Wood Slats Dark Grey Linen (Double-135x190cm)
- Price
- £178.37
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 4mo ago

VASAGLE Double Bed Frame 135 x 190 cm with Slats and Headboard Metal Platform Bed Supports Up to 500 kg Easy Assembly Modern Bedroom Furniture Ink Black RMB296B101
- Price
- £39.15
- Rating
- 4.4/5
- Reviews
- 227
- Age
- 4mo ago

VASAGLE Double Bed Frame with LED Lights Adjustable Headboard Platform Bed with Underbed Storage Drawers USB-A and USB-C Ports 500 kg Weight Capacity No Box Spring Needed Slate Grey RMB926GN01
- Price
- £115.98
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 5mo ago

SANA SLEEP Sleek Double Bed 4FT6 with Headboard & Footboard - Dmask Grey Plush Finish - Includes Pocket Sprung Multi-Zone Mattress & 2 Drawers - Sturdy Divan Design for Compact Bedrooms
- Price
- £267.79
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 6mo ago

VASAGLE Double Floating Bed Frame 135 x 190 cm Platform Bed with LED Lights and Charging Station Padded Sides 2 AC Outlets 1 USB-A Port 1 USB-C Port Supports up to 500 kg Slate Grey RMB166G101
- Price
- £61.38
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
55
Top-5 brand share
54%
Top 20: 88%
Top-5 click share
17%
Top 20: 38%
Open market
42%
- VASAGLE28%
- Yaheetech10%
- SANA SLEEP7%
- Zinus5%
- Yocreat4%
- KIMENICH4%
Demand
Bed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.5×
Search terms
Top Bed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- double bed frame2.1M/yr
- double bed1.4M/yr
- bed1.1M/yr
- king size bed frame1.0M/yr
- small double bed977K/yr
- double bed and mattress included636K/yr
- bed frame561K/yr
- beds501K/yr
- small double bed frame416K/yr
- bed & mattress sets432K/yr
Reviews and returns
What reviews say buyers love and hate about Bed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Assembly was a bit of a nightmare
instructions impossible
Not so easy to assemble
Rubbish quality
Very cheap quality, wouldnt recommend
Bad quality
it is much smaller
Not fit for purpose at all
bigger than advertised
Broke within months
Broke after one week
break very easily
Instructions poor
The instructions are incomprehensible
No instructions
Love
Didn't take long to assemble
Easy Assembly
Easy enough to assemble
Excellent value
Fair price
Great Deal
The build quality is solid
Amazing quality
The bed is very good quality
Sturdy Bed Frame
Very sturdy bed
Extremely sturdy
Comfortable and sturdy
the mattress is really comfortable
Great bed very comfortable
Return
1.7% Return rate 49% Fixable by listing
it is much smaller
Not fit for purpose at all
bigger than advertised
Rubbish quality
Very cheap quality, wouldnt recommend
Bad quality
Assembly was a bit of a nightmare
instructions impossible
Not so easy to assemble
Not as described
False advertising
doesnt look like picture at all
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bed questions
Answered from the same tracked data.









