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Bed

Pass

Bed scores 66 out of 100, a Pass. Shoppers spend $5.9M a year here, demand is soft, at -7.5% this quarter, and returns run at 1.7% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£5.9M/yr11.0M searches / yr
90-day growth
-7.5%search demand this quarter
Competition
17%top-5 click share · 45 brands · 55 sellers

Flapen Score

Bed against its category

The dotted line is the Home & Garden average. Past it, Bed is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bed 11.0M times last year and spent an estimated £5.9M. The top 5 brands take 54% of clicks. Demand peaks in Sep. Flapen scores it 66 out of 100, a Pass.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 11.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.9M a year.

Searches, last 12 months
11.0M
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
0.5%
Market size, estimated
£5.9Ma year
Peak month
September1.5× the quietest month
Top search term
double bed frame2.1M searches a year

02 · Price

A sale here is worth £109.42.

Listings sell for £109.42 on average, from £23.33 to £267.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £109.42 that is £27K to £55K a year per listing.

Average price
£109.42above the $15 to $100 sweet spot
Price range
£23.33–£267.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£27K–£55K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #180 within Furniture. It carries 491 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
60%
Out of stock, average day
9.0%
Average rank
#180in Furniture
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
491per listing
Listings tracked
171

04 · Newcomers

Amazon counts 72 of last year's 95 launches as successful.

95 products launched here in the last 12 months. Amazon counts 72 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
95
Successful launches
72Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£118K£237K£355K£473K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

55

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

17%

Top 20: 38%

Open market

42%

  • VASAGLE28%
  • Yaheetech10%
  • SANA SLEEP7%
  • Zinus5%
  • Yocreat4%
  • KIMENICH4%

Demand

Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.5×

Search terms

Top Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double bed frame2.1M/yr
  • double bed1.4M/yr
  • bed1.1M/yr
  • king size bed frame1.0M/yr
  • small double bed977K/yr
  • double bed and mattress included636K/yr
  • bed frame561K/yr
  • beds501K/yr
  • small double bed frame416K/yr
  • bed & mattress sets432K/yr

Reviews and returns

What reviews say buyers love and hate about Bed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation14%+2.03

Assembly was a bit of a nightmare

instructions impossible

Not so easy to assemble

Quality-Overall12%−0.08

Rubbish quality

Very cheap quality, wouldnt recommend

Bad quality

Size-Overall6%−0.05

it is much smaller

Not fit for purpose at all

bigger than advertised

Durability5%−0.07

Broke within months

Broke after one week

break very easily

Instructions/User Manual/Troubleshooting5%+0.15

Instructions poor

The instructions are incomprehensible

No instructions

Love

Assembly/Installation22%+2.03

Didn't take long to assemble

Easy Assembly

Easy enough to assemble

Value For Money18%+1.55

Excellent value

Fair price

Great Deal

Quality-Overall13%−0.08

The build quality is solid

Amazing quality

The bed is very good quality

Strength11%+0.52

Sturdy Bed Frame

Very sturdy bed

Extremely sturdy

Comfort-Overall9%+0.22

Comfortable and sturdy

the mattress is really comfortable

Great bed very comfortable

Return

1.7% Return rate 49% Fixable by listing

Size-Overall31%▆▆▇██▇

it is much smaller

Not fit for purpose at all

bigger than advertised

Defective Material/Parts13%██▆▇▇█
Quality-Overall10%▇███▆█

Rubbish quality

Very cheap quality, wouldnt recommend

Bad quality

Assembly/Installation5%▃▄█▅▆▆

Assembly was a bit of a nightmare

instructions impossible

Not so easy to assemble

Advertised Vs Actual Product4%▆▆██▅▄

Not as described

False advertising

doesnt look like picture at all

FAQ

Common Bed questions

Answered from the same tracked data.