Bbq
PassBbq scores 78 out of 100, a Pass. Shoppers spend $4.4M a year here, search demand grew +216.9% this quarter, and returns run at 0.5% of orders.
- Flapen Score
- 78 / 100Top 1% of 5,777 Home & Garden niches · +27 vs the category median of 5178
- Market size
- £4.4M/yr3.7M searches / yr
- 90-day growth
- +216.9%search demand this quarter
- Competition
- 35%top-5 click share · 29 brands · 88 sellers
Flapen Score
Bbq against its category
The dotted line is the Home & Garden average. Past it, Bbq is stronger. Inside it, weaker.
Market
The Bbq market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bbq 3.7M times last year and spent an estimated £4.4M. The top 5 brands take 54% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 78 out of 100, a Pass.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +216.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.4M a year.
- Searches, last 12 months
- 3.7M
- Growth, 90 days vs prior 90
- +216.9%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £4.4Ma year
- Peak month
- May13.5× the quietest month
- Top search term
- bbq1.9M searches a year
02 · Price
A sale here is worth £81.76.
Listings sell for £81.76 on average, from £13.11 to £374.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £81.76 that is £41K to £61K a year per listing.
- Average price
- £81.76inside the $15 to $100 sweet spot
- Price range
- £13.11–£374.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £41K–£61K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #38 within Barbecue & Outdoor Dining. It carries 552 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 39%
- Out of stock, average day
- 4.5%
- Average rank
- #38in Barbecue & Outdoor Dining
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 552per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 6 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Bbq products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CosmoGrill Outdoor XL Smoker Barbecue Charcoal Portable BBQ Grill 2 Folding Side Table Built-in Thermometer Adjustable Charcoal Pan & Chimney Wheels Large Coal BBQ Smoker for Home Garden Cooking
- Price
- £109.94
- Rating
- 4.6/5
- Reviews
- 3,173
- Age
- 9y ago

Charcoal BBQ Grill With Offset Smoker: Large Oil Drum Barbecue Barrel Grill For Outdoor Garden
- Price
- £71.28
- Rating
- 4.3/5
- Reviews
- 302
- Age
- 2y ago

CosmoGrill Outdoor Jr. Smoker Barbecue Charcoal Portable BBQ Grill Built-in Thermometer Adjustable Charcoal Pan and Chimney Wheels Storage | Compact Coal BBQ Smoker for Home Garden Party Cooking
- Price
- £71.96
- Rating
- 4.1/5
- Reviews
- 246
- Age
- 3y ago

Campfire XL Outdoor Large Smoker Barbecue Charcoal Portable BBQ Grill Garden Shelf
- Price
- £95.07
- Rating
- 3.2/5
- Reviews
- 63
- Age
- 5y ago

Big Smokey Charcoal Barrel BBQ Portable Barbecue with Warming Rack Wheels Large Porcelain-Coated Steel Non-Stick Cooking Grill Air Vents 2 in 1 Barbeque and Smoker
- Price
- £55.08
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 1y ago
Trending
90-day click momentum
Big Smokey Black Label Charcoal BBQ | American Style Barrel Grill with Cast Iron Cooking Grates Adjustable Charcoal Tray Temperature Gauge Side Table & Wheels | Outdoor Garden Barbecue
- Price
- £90.73
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 4mo ago

Campfire Original Barbecue BBQ 5 Gas Burner 4+1 Garden Grill Steel Warming Rack Side-Burner Storage & Built-in Temperature Gauge for Home Garden Party Outdoor Cooking
- Price
- £143.49
- Rating
- 3.0/5
- Reviews
- 48
- Age
- 1y ago

Garden Vida Memphis Patio 21 BBQ Grill | Red & Black | Chrome Plated | 84H x 45.5W x 53D cm | Space-Saving Air Vent Tray Storage Shelf | Grill Meat Fish & Vegetables at Home Garden & Camping
- Price
- £25.07
- Rating
- 4.2/5
- Reviews
- 175
- Age
- 4y ago

Big Smokey Charcoal Barrel BBQ Portable Barbecue with Warming Rack Wheels Large Porcelain-Coated Steel Non-Stick Cooking Grill Air Vents 2 in 1 Barbeque and Smoker
- Price
- £55.08
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 1y ago

Outopee Outdoor BBQ Charcoal Grill Portable Barrel Charcoal Smoker
- Price
- £51.93
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 1y ago
Newest
by launch date
Big Smokey Black Label Charcoal BBQ | American Style Barrel Grill with Cast Iron Cooking Grates Adjustable Charcoal Tray Temperature Gauge Side Table & Wheels | Outdoor Garden Barbecue
- Price
- £90.73
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 4mo ago

Portable BBQ Barbecue Grill Outdoor Compact Smoker Barbeque Charcoal BBQ Grill Smoker with Side Shelves Temperature Gauge Warming Rack and Air Vents for Camping and Garden
- Price
- £72.56
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 11mo ago

Big Smokey Charcoal Barrel BBQ Portable Barbecue with Warming Rack Wheels Large Porcelain-Coated Steel Non-Stick Cooking Grill Air Vents 2 in 1 Barbeque and Smoker
- Price
- £55.08
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 1y ago

Outopee Outdoor BBQ Charcoal Grill Portable Barrel Charcoal Smoker
- Price
- £51.93
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 1y ago

Campfire Original Barbecue BBQ 5 Gas Burner 4+1 Garden Grill Steel Warming Rack Side-Burner Storage & Built-in Temperature Gauge for Home Garden Party Outdoor Cooking
- Price
- £143.49
- Rating
- 3.0/5
- Reviews
- 48
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
88
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
35%
Top 20: 75%
Open market
41%
- CosmoGrill21%
- VonHaus11%
- SUNLIFER9%
- HOMION7%
- CAMPFIRE5%
- Generic5%
Demand
Bbq search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.5×
Search terms
Top Bbq search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bbq1.9M/yr
- barbecue440K/yr
- charcoal bbq423K/yr
- bbq grill293K/yr
- barbecue grill97K/yr
- coal bbq62K/yr
- outdoor barbecues & smokers75K/yr
- barbeque52K/yr
- charcoal barbecues51K/yr
- barbeque grill outdoor65K/yr
Reviews and returns
What reviews say buyers love and hate about Bbq
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Difficult to assemble
Assembly incredibly difficult
Difficult to put together
Low quality
bad quality control
Cheap quality
Its big
It's small
Was shorter than I thought
Bad instructions
the instructions are wrong
Instructions v bad
Little flimsy
not very robust
Not very sturdy
Love
reasonably priced
Excellent value
For the price
The build quality is excellent
Amazing Quality
Build quality feels solid
Easy to build
Easy to assemble
Easy assembly
Perfect fit
Perfect size and easy to assemble
nice size had a good BBQ when weather was good
Great sturdy BBQ
once opened it feels stable
Very sturdy
Return
0.5% Return rate 46% Fixable by listing
Its big
It's small
Was shorter than I thought
Low quality
bad quality control
Cheap quality
Difficult to assemble
Assembly incredibly difficult
Difficult to put together
Little flimsy
not very robust
Not very sturdy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bbq questions
Answered from the same tracked data.









