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Bbq

Pass

Bbq scores 78 out of 100, a Pass. Shoppers spend $4.4M a year here, search demand grew +216.9% this quarter, and returns run at 0.5% of orders.

Flapen Score
78
78 / 100
Top 1% of 5,777 Home & Garden niches · +27 vs the category median of 51
Market size
£4.4M/yr3.7M searches / yr
90-day growth
+216.9%search demand this quarter
Competition
35%top-5 click share · 29 brands · 88 sellers

Flapen Score

Bbq against its category

The dotted line is the Home & Garden average. Past it, Bbq is stronger. Inside it, weaker.

78Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bbq market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bbq 3.7M times last year and spent an estimated £4.4M. The top 5 brands take 54% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 78 out of 100, a Pass.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +216.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.4M a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
+216.9%
Conversion, latest week
1.5%
Market size, estimated
£4.4Ma year
Peak month
May13.5× the quietest month
Top search term
bbq1.9M searches a year

02 · Price

A sale here is worth £81.76.

Listings sell for £81.76 on average, from £13.11 to £374.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £81.76 that is £41K to £61K a year per listing.

Average price
£81.76inside the $15 to $100 sweet spot
Price range
£13.11–£374.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£41K–£61K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #38 within Barbecue & Outdoor Dining. It carries 552 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
39%
Out of stock, average day
4.5%
Average rank
#38in Barbecue & Outdoor Dining
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
552per listing
Listings tracked
46

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
48 months

Products

Top Bbq products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£133K£266K£398K£531K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

88

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

35%

Top 20: 75%

Open market

41%

  • CosmoGrill21%
  • VonHaus11%
  • SUNLIFER9%
  • HOMION7%
  • CAMPFIRE5%
  • Generic5%

Demand

Bbq search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.5×

Search terms

Top Bbq search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bbq1.9M/yr
  • barbecue440K/yr
  • charcoal bbq423K/yr
  • bbq grill293K/yr
  • barbecue grill97K/yr
  • coal bbq62K/yr
  • outdoor barbecues & smokers75K/yr
  • barbeque52K/yr
  • charcoal barbecues51K/yr
  • barbeque grill outdoor65K/yr

Reviews and returns

What reviews say buyers love and hate about Bbq

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation22%−0.05

Difficult to assemble

Assembly incredibly difficult

Difficult to put together

Quality-Overall11%+0.69

Low quality

bad quality control

Cheap quality

Size-Overall9%−0.06

Its big

It's small

Was shorter than I thought

Instructions/User Manual/Troubleshooting8%−0.08

Bad instructions

the instructions are wrong

Instructions v bad

Strength6%−0.05

Little flimsy

not very robust

Not very sturdy

Love

Value For Money18%+1.44

reasonably priced

Excellent value

For the price

Quality-Overall17%+0.69

The build quality is excellent

Amazing Quality

Build quality feels solid

Assembly/Installation15%−0.05

Easy to build

Easy to assemble

Easy assembly

Size-Overall5%−0.06

Perfect fit

Perfect size and easy to assemble

nice size had a good BBQ when weather was good

Strength5%−0.05

Great sturdy BBQ

once opened it feels stable

Very sturdy

Return

0.5% Return rate 46% Fixable by listing

Size-Overall35%▇█▇▇▆▆

Its big

It's small

Was shorter than I thought

Defective Material/Parts14%█▃▃▄▆▅
Quality-Overall9%▇█▇▇▇▆

Low quality

bad quality control

Cheap quality

Assembly/Installation7%▁▆█▅▆▇

Difficult to assemble

Assembly incredibly difficult

Difficult to put together

Strength6%█▁▂▃▃▃

Little flimsy

not very robust

Not very sturdy

FAQ

Common Bbq questions

Answered from the same tracked data.