bbq
Launch itA $4.4M/yr market growing +216.9% this quarter with returns at 0.5% — clears our launch bar.
Growth
Incredible+216.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible£4.4M£4.4M/yr · 3.7M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£81.76avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good552.39avg incumbent reviews — the moat a new listing must climb
Price range
Bad£13.11–£374.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, bbq is a £4.4M/yr Amazon United Kingdom market (3.7M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 78/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bbq market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £2.5M–£3.3M
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 39%
- Sponsored
- 89%
- Out of stock
- 4.5%
- Avg brand age
- 48 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
88
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
35%
Top 20: 75%
Open market
41%
- CosmoGrill21%
- VonHaus11%
- SUNLIFER9%
- HOMION7%
- CAMPFIRE5%
- Generic5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +216.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.5×
Top bbq search terms
- bbq1.9M/yr
- barbecue440K/yr
- charcoal bbq423K/yr
- bbq grill293K/yr
- barbecue grill97K/yr
- coal bbq62K/yr
- outdoor barbecues & smokers75K/yr
- barbeque52K/yr
- charcoal barbecues51K/yr
- barbeque grill outdoor65K/yr
Top bbq products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CosmoGrill Outdoor XL Smoker Barbecue Charcoal Portable BBQ Grill 2 Folding Side Table Built-in Thermometer Adjustable Charcoal Pan & Chimney Wheels Large Coal BBQ Smoker for Home Garden Cooking
CosmoGrill£109.944.6★3,173 rev
Charcoal BBQ Grill With Offset Smoker: Large Oil Drum Barbecue Barrel Grill For Outdoor Garden
SUNLIFER£71.284.3★302 rev
CosmoGrill Outdoor Jr. Smoker Barbecue Charcoal Portable BBQ Grill Built-in Thermometer Adjustable Charcoal Pan and Chimney Wheels Storage | Compact Coal BBQ Smoker for Home Garden Party Cooking
CosmoGrill£71.964.1★246 rev
Campfire XL Outdoor Large Smoker Barbecue Charcoal Portable BBQ Grill Garden Shelf
CAMPFIRE£95.073.2★63 rev
Big Smokey Charcoal Barrel BBQ Portable Barbecue with Warming Rack Wheels Large Porcelain-Coated Steel Non-Stick Cooking Grill Air Vents 2 in 1 Barbeque and Smoker
Generic£55.084.4★138 rev
Newest
by launch date
Big Smokey Black Label Charcoal BBQ | American Style Barrel Grill with Cast Iron Cooking Grates Adjustable Charcoal Tray Temperature Gauge Side Table & Wheels | Outdoor Garden Barbecue
BIG SMOKEY£90.7343 rev
Portable BBQ Barbecue Grill Outdoor Compact Smoker Barbeque Charcoal BBQ Grill Smoker with Side Shelves Temperature Gauge Warming Rack and Air Vents for Camping and Garden
Kendane£72.5633 rev
Big Smokey Charcoal Barrel BBQ Portable Barbecue with Warming Rack Wheels Large Porcelain-Coated Steel Non-Stick Cooking Grill Air Vents 2 in 1 Barbeque and Smoker
Generic£55.08138 rev
Outopee Outdoor BBQ Charcoal Grill Portable Barrel Charcoal Smoker
Outopee£51.9319 rev
Campfire Original Barbecue BBQ 5 Gas Burner 4+1 Garden Grill Steel Warming Rack Side-Burner Storage & Built-in Temperature Gauge for Home Garden Party Outdoor Cooking
Touch of Venetian£143.4948 rev
Trending
90-day click momentumBig Smokey Black Label Charcoal BBQ | American Style Barrel Grill with Cast Iron Cooking Grates Adjustable Charcoal Tray Temperature Gauge Side Table & Wheels | Outdoor Garden Barbecue
BIG SMOKEY£90.734.2★
Campfire Original Barbecue BBQ 5 Gas Burner 4+1 Garden Grill Steel Warming Rack Side-Burner Storage & Built-in Temperature Gauge for Home Garden Party Outdoor Cooking
Touch of Venetian£143.493.0★
Garden Vida Memphis Patio 21 BBQ Grill | Red & Black | Chrome Plated | 84H x 45.5W x 53D cm | Space-Saving Air Vent Tray Storage Shelf | Grill Meat Fish & Vegetables at Home Garden & Camping
Garden Vida£25.074.2★
Big Smokey Charcoal Barrel BBQ Portable Barbecue with Warming Rack Wheels Large Porcelain-Coated Steel Non-Stick Cooking Grill Air Vents 2 in 1 Barbeque and Smoker
Generic£55.084.4★
Outopee Outdoor BBQ Charcoal Grill Portable Barrel Charcoal Smoker
Outopee£51.934.5★
What buyers say about bbq
What buyers praise and complain about, mined from review topics.What buyers love
“reasonably priced”
“The build quality is excellent”
“Easy to build”
“Perfect fit”
“Great sturdy BBQ”
“Easy to Use”
“Cleans easily”
“it's exactly what I wanted”
“The design is very clever”
“Fabulous BBQ”
What buyers complain about
“Difficult to assemble”
“Low quality”
“Its big”
“Bad instructions”
“Little flimsy”
“cheap and nasty falls apart while using it”
“Very average for the price”
“it started corroding”
“the paint peeled after first used”
“Photoshop images misleading”
Top return reasons
Common questions
- Is bbq profitable to sell on Amazon United Kingdom?
- The niche generates £4.4M/yr across 46 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +216.9%. Flapen's verdict: Launch it (78/100).
- How competitive is the bbq niche?
- 29 brands and 88 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in bbq?
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Size-Overall. The return rate is 0.5%.
- When does demand for bbq peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 13.5× the quietest.
- What does it cost to enter the bbq niche?
- Listings span £13.11–£374.60; the average listing price is £81.76 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.