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Clothes Airer

Pass

Clothes Airer scores 68 out of 100, a Pass. Shoppers spend $5.2M a year here, demand is soft, at -7.3% this quarter, and returns run at 0.3% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£5.2M/yr6.4M searches / yr
90-day growth
-7.3%search demand this quarter
Competition
51%top-5 click share · 21 brands · 52 sellers

Flapen Score

Clothes Airer against its category

The dotted line is the Home & Garden average. Past it, Clothes Airer is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clothes Airer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clothes Airer 6.4M times last year and spent an estimated £5.2M. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 68 out of 100, a Pass.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.2M a year.

Searches, last 12 months
6.4M
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
5.2%
Market size, estimated
£5.2Ma year
Peak month
October2.1× the quietest month
Top search term
clothes airer2.2M searches a year

02 · Price

A sale here is worth £15.80.

Listings sell for £15.80 on average, from £10.75 to £28.89. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £15.80 that is £126K to £158K a year per listing.

Average price
£15.80inside the $15 to $100 sweet spot
Price range
£10.75–£28.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
8,000–10,000
Revenue per listing a year
£126K–£158K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #56 within Storage & Organisation. It carries 3,576 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
40%
Out of stock, average day
5.7%
Average rank
#56in Storage & Organisation
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,576per listing
Listings tracked
30

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Clothes Airer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£262K£523K£785K£1.0M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

52

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

51%

Top 20: 91%

Open market

36%

  • PurKeep16%
  • Minky12%
  • Straame11%
  • HOMIDEC9%
  • REQUISITE NEEDS8%
  • Harbour Housewares8%

Demand

Clothes Airer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Clothes Airer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clothes airer2.2M/yr
  • clothes drying rack1.2M/yr
  • clothes horse463K/yr
  • drying rack510K/yr
  • airer327K/yr
  • clothes airer indoor294K/yr
  • clothes dryer300K/yr
  • drying rack laundry185K/yr
  • airers clothes indoor foldable159K/yr
  • clothes airer outdoor40K/yr

Reviews and returns

What reviews say buyers love and hate about Clothes Airer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.25

Breaks easily

Broke within a week

Falls apart

Quality-Overall17%−0.05

Awful quality

Bad quality control

Cheap Quality

Strength17%−0.03

But flimsy

Is not strong

Not sturdy

Size-Overall7%

The bars are way too short

Very large

Really small

Assembly/Installation7%+0.45

Difficult to assemble

assembly instructions are terrible

Awful to assemble

Love

Quality-Overall15%−0.05

quality is rather reasonable

Quality product with useful features

Amazing quality

Strength15%−0.03

Sturdy enough for my familys laundry

Very sturdy and easy to set up

Seems sturdy

Value For Money9%+0.59

Best Deal

Excellent value

Excellent value for money

Assembly/Installation8%+0.45

Assembly is simple

Super easy assembly

Easily assembled

Storage Capacity6%+0.83

easy storage

Capacity is amazing

Large capacity

Return

0.3% Return rate 28% Fixable by listing

Defective Material/Parts23%▆▇▆███

A extremely faulty product

Issues with parts

parts dont fit properly

Size-Overall22%▆▇█▅▅▄

The bars are way too short

Very large

Really small

Assembly/Installation9%▆▆█▇██

Difficult to assemble

assembly instructions are terrible

Awful to assemble

Strength9%▆▅▅▆█▇

But flimsy

Is not strong

Not sturdy

Quality-Overall7%▅▆▆▇█▇

Awful quality

Bad quality control

Cheap Quality

FAQ

Common Clothes Airer questions

Answered from the same tracked data.