Clothes Airer
PassClothes Airer scores 68 out of 100, a Pass. Shoppers spend $5.2M a year here, demand is soft, at -7.3% this quarter, and returns run at 0.3% of orders.
- Flapen Score
- 68 / 100Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 5168
- Market size
- £5.2M/yr6.4M searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 51%top-5 click share · 21 brands · 52 sellers
Flapen Score
Clothes Airer against its category
The dotted line is the Home & Garden average. Past it, Clothes Airer is stronger. Inside it, weaker.
Market
The Clothes Airer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clothes Airer 6.4M times last year and spent an estimated £5.2M. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 68 out of 100, a Pass.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 6.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.2M a year.
- Searches, last 12 months
- 6.4M
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £5.2Ma year
- Peak month
- October2.1× the quietest month
- Top search term
- clothes airer2.2M searches a year
02 · Price
A sale here is worth £15.80.
Listings sell for £15.80 on average, from £10.75 to £28.89. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At £15.80 that is £126K to £158K a year per listing.
- Average price
- £15.80inside the $15 to $100 sweet spot
- Price range
- £10.75–£28.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £126K–£158K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #56 within Storage & Organisation. It carries 3,576 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 40%
- Out of stock, average day
- 5.7%
- Average rank
- #56in Storage & Organisation
- Average rating
- 4.12 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,576per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 5 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Clothes Airer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PurKeep Clothes Airer
- Price
- £22.61
- Rating
- 4.0/5
- Reviews
- 982
- Age
- 7mo ago

Minky 3 Tier Plus 21m Airer Holds Up to 21kg Hanger Corners
- Price
- £25.08
- Rating
- 4.6/5
- Reviews
- 29,758
- Age
- 16y ago

REQUISITE NEEDS 3-Tier Clothes Airer Indoor Clothes Drying Rack with 14 m Washing Line Silver
- Price
- £11.39
- Rating
- 3.5/5
- Reviews
- 574
- Age
- 2y ago

Harbour Housewares 3 Tier Foldable Clothes Airer - Indoor Outdoor Laundry Drying Rack Steel Frame 18 Rails Collapsible Space Saving Clothes Horse Portable Clothing Dryer Black
- Price
- £11.56
- Rating
- 4.1/5
- Reviews
- 213
- Age
- 1y ago

Straame 3 Tier Clothes Airer Drying Indoor and Outdoor Laundry Rack with Non-Slip Feet and Corner Spaces for Hangers Flat Foldable Space Saving 63 x 46 138 (Black)
- Price
- £11.80
- Rating
- 4.0/5
- Reviews
- 2,848
- Age
- 5y ago
Trending
90-day click momentum
HOMIDEC Clothes Airer 3-Tier Foldable Clothes Drying Rack Clothes Horse with 11 Thickened Poles Bearing Weight 20kg Space Saving Clothes Dryer for Indoor Outdoor.Grey73 * 37 * 115cm
- Price
- £19.18
- Rating
- 4.4/5
- Reviews
- 1,194
- Age
- 5y ago

Lexi Clothes Airer Foldable Drying Rack 18m Laundry Airer Clothes Horse with Wings Heavy Duty Metal Indoor Outdoor Airer 23 Bars Grey
- Price
- £11.80
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago

AIBULO Heavy Duty Clothes Airer 3 Tier | 24 Rail Foldable Drying Rack Indoor Outdoor | Non-Slip Feet Corner Hanger Spaces | Laundry Clothes Horse Holds Up to 15KG | Space Saving Airers Rack
- Price
- £14.53
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 1y ago

LSC 3-Tier Foldable Clothes Airer Indoor Clothes Drying Rack & Lightweight Drying Rack Space-Saving Clothes Dryer Stand Durable Airers Clothes Indoor Foldable Multi-Level Clothes Drying Racks
- Price
- £12.12
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 1y ago

Harbour Housewares 3 Tier Foldable Clothes Airer - Indoor Outdoor Laundry Drying Rack Steel Frame 18 Rails Collapsible Space Saving Clothes Horse Portable Clothing Dryer Black
- Price
- £11.56
- Rating
- 4.1/5
- Reviews
- 213
- Age
- 1y ago
Newest
by launch date
Lexi Clothes Airer Foldable Drying Rack 18m Laundry Airer Clothes Horse with Wings Heavy Duty Metal Indoor Outdoor Airer 23 Bars Grey
- Price
- £11.80
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 3mo ago

HOMIDEC Clothes Airer Foldable Clothes Drying Rack with Sock Clips
- Price
- £21.50
- Rating
- 4.4/5
- Reviews
- 6,420
- Age
- 6mo ago

PurKeep Clothes Airer
- Price
- £22.61
- Rating
- 4.0/5
- Reviews
- 982
- Age
- 7mo ago

Casabella Foldable Clothes Airer Heavy-Duty 18M Drying Rack with Wings Large Iron Laundry Rack for Indoor & Outdoor Use Space Saving Clothes Horse
- Price
- £18.94
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 8mo ago

Straame 3-Tier Expandable Clothes Airer Indoor Outdoor Slimline Drying Rack (Expanded:71×37×103cm Folded: 51×43×9cm) 10kg Capacity Rust-Resistant Non-Slip Feet Heavy-Duty Design (Black)
- Price
- £12.31
- Rating
- 4.2/5
- Reviews
- 335
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
52
Top-5 brand share
56%
Top 20: 99%
Top-5 click share
51%
Top 20: 91%
Open market
36%
- PurKeep16%
- Minky12%
- Straame11%
- HOMIDEC9%
- REQUISITE NEEDS8%
- Harbour Housewares8%
Demand
Clothes Airer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Clothes Airer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clothes airer2.2M/yr
- clothes drying rack1.2M/yr
- clothes horse463K/yr
- drying rack510K/yr
- airer327K/yr
- clothes airer indoor294K/yr
- clothes dryer300K/yr
- drying rack laundry185K/yr
- airers clothes indoor foldable159K/yr
- clothes airer outdoor40K/yr
Reviews and returns
What reviews say buyers love and hate about Clothes Airer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Broke within a week
Falls apart
Awful quality
Bad quality control
Cheap Quality
But flimsy
Is not strong
Not sturdy
The bars are way too short
Very large
Really small
Difficult to assemble
assembly instructions are terrible
Awful to assemble
Love
quality is rather reasonable
Quality product with useful features
Amazing quality
Sturdy enough for my familys laundry
Very sturdy and easy to set up
Seems sturdy
Best Deal
Excellent value
Excellent value for money
Assembly is simple
Super easy assembly
Easily assembled
easy storage
Capacity is amazing
Large capacity
Return
0.3% Return rate 28% Fixable by listing
A extremely faulty product
Issues with parts
parts dont fit properly
The bars are way too short
Very large
Really small
Difficult to assemble
assembly instructions are terrible
Awful to assemble
But flimsy
Is not strong
Not sturdy
Awful quality
Bad quality control
Cheap Quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clothes Airer questions
Answered from the same tracked data.









