Pillows

Shoppers searched for this 8.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.8M a year.

Searches, last 12 months

8.4M

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

6.3%

Market size, estimated

£7.8Ma year

Peak month

October1.4× the quietest month

Top search term

pillows2.8M searches a year

Listings sell for £14.69 on average, from £6.20 to £34.30. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At £14.69 that is £118K to £147K a year per listing.

Average price

£14.69under the $15 to $100 sweet spot

Price range

£6.20–£34.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500K–600K

Units per listing a year

8,000–10,000

Revenue per listing a year

£118K–£147K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

98% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #33 within Home Textiles. It carries 6,370 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

44%

Out of stock, average day

0.5%

Average rank

#33in Home Textiles

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,370per listing

Listings tracked

55

14 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

12Amazon's first-year sales bar

Average brand age

43 months