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Mole Repellent

Pass

Mole Repellent scores 79 out of 100, a Pass. Shoppers spend $163K a year here, search demand grew +91.4% this quarter, and returns run at 0.8% of orders.

Flapen Score
79
79 / 100
Top 1% of 5,777 Home & Garden niches · +28 vs the category median of 51
Market size
£163K/yr92K searches / yr
90-day growth
+91.4%search demand this quarter
Competition
31%top-5 click share · 30 brands · 85 sellers

Flapen Score

Mole Repellent against its category

The dotted line is the Home & Garden average. Past it, Mole Repellent is stronger. Inside it, weaker.

79Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mole Repellent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mole Repellent 92K times last year and spent an estimated £163K. The top 5 brands take 51% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 79 out of 100, a Pass.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +91.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+91.4%
Conversion, latest week
10.5%
Market size, estimated
£163Ka year
Peak month
August2.9× the quietest month
Top search term
mole repellent52K searches a year

02 · Price

A sale here is worth £16.86.

Listings sell for £16.86 on average, from £6.29 to £32.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £16.86 that is £2K to £4K a year per listing.

Average price
£16.86inside the $15 to $100 sweet spot
Price range
£6.29–£32.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 43.5% of listings are out of stock. The average listing ranks #52 within Plant Protection & Pest Control. It carries 609 reviews at 3.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
85%
Out of stock, average day
43.5%
Average rank
#52in Plant Protection & Pest Control
Average rating
3.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
609per listing
Listings tracked
41

04 · Newcomers

Amazon counts 7 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
7Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mole Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£7K£13K£20K£26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

85

Top-5 brand share

51%

Top 20: 89%

Top-5 click share

31%

Top 20: 74%

Open market

44%

  • The Big Cheese16%
  • SuCean12%
  • NIKAND9%
  • Nehaii9%
  • NAKAICUN6%
  • WUGEIN5%

Demand

Mole Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Search terms

Top Mole Repellent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mole repellent52K/yr
  • mole deterrents for gardens uk14K/yr
  • mole12K/yr
  • mole deterrent7K/yr
  • mole killer5K/yr
  • mole repellent uk3K/yr

Reviews and returns

What reviews say buyers love and hate about Mole Repellent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall46%−1.26

not effective

Rubbish that doesnt work

Did not work

Pest/Insect Control9%+1.23

Useless against rats

They just were not attracted to these fake worms at all

don't want them to play with traps or risk any harm to them

Value For Money8%

Don't waste money

Its expensive

Over priced

Quality-Overall6%+0.66

Absolute rubbish quality

Very flimsy and cheap feeling product so cant rate high on build quality

Quality more or less what you'd expect for the price

Durability4%

broken down less than a month after purchase

Only had them a few weeks

1 has stopped working randomly after only a few days

Love

Quality-Overall18%+0.66

These are solid and well made

Good quality and sealed well

Excellent product

Ease Of Use15%+1.08

blended easily into normal yard work

Its easy to fix and use

Easy to use

Pest/Insect Control13%+1.23

Good traps

Keeping pests aways

really helped me chase away those pest disturbing my garden area

Advertised Vs Actual Product8%+0.75

Exactly what they said they was just what I wanted

As described

Does the job

Value For Money6%

Absolutely Worth Every Penny

Good value for money

Good value

Return

0.8% Return rate 6% Fixable by listing

Functionality-Overall44%▁▆▅▆██

not effective

Rubbish that doesnt work

Did not work

Noise Level11%▁▄▇█▄▂

It didnt say the noise was so loud

The noise level is high without affecting us

they are very noisy

Defective Material/Parts8%▁▃▆▆▂█
Durability6%█▃▁▃▄▂

broken down less than a month after purchase

Only had them a few weeks

1 has stopped working randomly after only a few days

Assembly/Installation5%█▂▃▂▂▂

Sorry, I can't even set them as the springs are so god damned strong

Too hard to set

FAQ

Common Mole Repellent questions

Answered from the same tracked data.