cat repellent
Launch itA $1.4M/yr market growing +53.2% this quarter with returns at 0.7% — clears our launch bar.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Market size
Great£1.4M£1.4M/yr · 1.5M searches
Competition
Great36%top-5 click share — an open shelf
Avg price
Great£15.09avg listing price — sweet spot $15–$100
Growth
Good+53.2%90-day search growth — must beat 0% to launch
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Good£4.60–£31.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,394.85avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, cat repellent is a £1.4M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 80/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
cat repellent market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- £1.2M–£1.5M
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 91%
- Out of stock
- 17.0%
- Avg brand age
- 30 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
115
Top-5 brand share
48%
Top 20: 86%
Top-5 click share
36%
Top 20: 66%
Open market
47%
- Pestbye17%
- Neudorff9%
- Lysumurl9%
- Defenders6%
- Karlsten6%
- KURUI6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +53.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.4×
Top cat repellent search terms
- cat repellent for gardens uk335K/yr
- cat deterrents for gardens uk280K/yr
- fox deterrents for gardens uk182K/yr
- cat repellent170K/yr
- cat deterrent for garden82K/yr
- cat scarers for gardens89K/yr
- cat deterrent84K/yr
- cat scarer58K/yr
- fox deterrent44K/yr
- cat repellent ultrasonic34K/yr
Top cat repellent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pestbye Battery Operated Motion Activated Waterproof Cat Repellent - Quick Fix Ultrasonic Cat Scarer with Ground Stake - Set of 2
Pestbye£22.633.7★22,838 rev
Neudorff Super Strength Cat Repellent Ready-to-use Repellent Effectively Repels Cats Without harming Them - Covers 200 m 500 g
Neudorff£7.403.5★1,287 rev
Karlsten Cat Deterrent Granules 650g Anti Fouling Outdoor Garden & Patio Protection Natural Aromatic Formula Long Lasting Weather Resistant Scatter for Driveways Paths & Gravel
Karlsten£14.683.4★1,870 rev
The Big Cheese Cat and Dog Scatter Granules - 750 g Natural/Biodegradable Humane Treatment and Deterrent Protection for Gardens and Covers 250 m2 Ready-to-Use
Defenders£5.723.5★7,031 rev
RepellShield Cat Repellent Spray - Natural Citronella Oil Pet-Safe Non-Toxic High Efficiency Animal Control for Homes Lemon Scented Versatile Indoors & Outdoors - Responsible Deterrence 250ml
RepellShield£11.253.6★2,138 rev
Newest
by launch date
Cat Repellent for Gardens UK Cat Deterrent Natural Peppermint Oil Cat Repellent Cat Scarer for Stray Cats Digging - Keeps Yard Lawn Garden Furniture Insect Repellent (9Pcs)
KURUI£12.2714 rev
Cat Repellent Garden Solar Powered Ultrasonic Fox Deterrent for Gardens Cat Scarer IPX4 Waterproof Solar Powered Animal Repellent Outdoor Farm Yard Effective for Squirrels Dogs Foxes Birds
LENGDENG£14.3313 rev
Fox Scatter Granules 650g Outdoor Fox Deterrent Alternative Garden & Lawn Odour Neutraliser Helps Reduce Repeat Fouling & Digging Natural Citrus Scent Ready to Use Granules
READY STEADY DEFEND£13.6216 rev
Ultrasonic Cat Repellent for Gardens uk Ip65 Waterproof cat repellent for garden
Zenmos£15.6021 rev
RIOSYE Cat Deterrent Outdoor & Indoor Cat Repellent Essential Oils Ball Anti Cat Scratch
RIOSYE£11.8433 rev
Trending
90-day click momentumUltrasonic Cat Repellent for Gardens uk Ip65 Waterproof cat repellent for garden
Zenmos£15.604.2★
Zentria 2026 Upgraded Cat Deterrents for Gardens UK99.99% Protection - Dual-Ultraschall-Technologie365-Days Runtime - Solar Panel PoweredFox Deterrents for Gardens UK Lawns&Outdoor(Green)
Zentria£19.772.4★
Cat Repellent for Gardens UK Solar & USB Charging Ultrasonic Animal Scarer with 5 Modes LED Flash PIR Motion Sensor IP65 Waterproof Outdoor Deterrent for Cats Foxes Squirrels Rabbits Dogs
Lysumurl£22.403.5★
Cat Repellent for Gardens UK Ultrasonic Cat Scarer Solar Powered & USB Charged with PIR Motion Sensor LED Flash Waterproof 5 Frequency Modes Deterrent for Cats Dogs Birds Foxes Squirrels
Lysumurl£21.853.1★
Cat Repellent Ultrasonic Cat Repellent Solar Rat Repellent Cat Deterrent for Gardens UK Outdoor Animal Deterrent Devices with Motion Sensor for Deer Dog Rabbit Skunk Yard Garden Farm Waterproof
HEEGFF£15.123.4★
What buyers say about cat repellent
What buyers praise and complain about, mined from review topics.What buyers love
“Great cat repellent”
“Excellent Product”
“Worked as expected”
“Good value for money”
“Easy to use”
“Easy to set up”
“Easy to charge via the cable”
“Smell is quite strong”
“Very strong”
“would recommend and batteries last well in the unit”
What buyers complain about
“Not effective”
“Also extremely overpriced”
“Not successful in deterring pests”
“Broke after a month”
“not lasting build quality”
“smells pungent”
“At first I thought the battery weren't good”
“instructions poor,”
“One of them wouldn't charge”
“Not fit for purpose”
Top return reasons
Common questions
- Is cat repellent profitable to sell on Amazon United Kingdom?
- The niche generates £1.4M/yr across 54 tracked products. 14 of 33 products launched in the last 360 days are still selling. 90-day search growth is +53.2%. Flapen's verdict: Launch it (80/100).
- How competitive is the cat repellent niche?
- 35 brands and 115 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in cat repellent?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Pest/Insect Control. The return rate is 0.7%.
- When does demand for cat repellent peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 3.4× the quietest.
- What does it cost to enter the cat repellent niche?
- Listings span £4.60–£31.30; the average listing price is £15.09 (sweet spot $15–$100). The average incumbent carries 1,395 reviews — the moat a new listing must climb.