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Cat Repellent

Pass

Cat Repellent scores 80 out of 100, a Pass. Shoppers spend $1.4M a year here, search demand grew +53.2% this quarter, and returns run at 0.7% of orders.

Flapen Score
80
80 / 100
Top 1% of 5,777 Home & Garden niches · +29 vs the category median of 51
Market size
£1.4M/yr1.5M searches / yr
90-day growth
+53.2%search demand this quarter
Competition
36%top-5 click share · 35 brands · 115 sellers

Flapen Score

Cat Repellent against its category

The dotted line is the Home & Garden average. Past it, Cat Repellent is stronger. Inside it, weaker.

80Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Repellent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Repellent 1.5M times last year and spent an estimated £1.4M. The top 5 brands take 48% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 80 out of 100, a Pass.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +53.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+53.2%
Conversion, latest week
5.9%
Market size, estimated
£1.4Ma year
Peak month
May3.4× the quietest month
Top search term
cat repellent for gardens uk335K searches a year

02 · Price

A sale here is worth £15.09.

Listings sell for £15.09 on average, from £4.60 to £31.30. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £15.09 that is £30K to £38K a year per listing.

Average price
£15.09inside the $15 to $100 sweet spot
Price range
£4.60–£31.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£30K–£38K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #96 within Plant Protection & Pest Control. It carries 1,395 reviews at 3.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
94%
Out of stock, average day
17.0%
Average rank
#96in Plant Protection & Pest Control
Average rating
3.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,395per listing
Listings tracked
54

04 · Newcomers

Amazon counts 14 of last year's 33 launches as successful.

33 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
14Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cat Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£55K£110K£165K£220K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

115

Top-5 brand share

48%

Top 20: 86%

Top-5 click share

36%

Top 20: 66%

Open market

47%

  • Pestbye17%
  • Neudorff9%
  • Lysumurl9%
  • Defenders6%
  • Karlsten6%
  • KURUI6%

Demand

Cat Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.4×

Search terms

Top Cat Repellent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat repellent for gardens uk335K/yr
  • cat deterrents for gardens uk280K/yr
  • fox deterrents for gardens uk182K/yr
  • cat repellent170K/yr
  • cat deterrent for garden82K/yr
  • cat scarers for gardens89K/yr
  • cat deterrent84K/yr
  • cat scarer58K/yr
  • fox deterrent44K/yr
  • cat repellent ultrasonic34K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Repellent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall38%−0.93

Not effective

Does not work as advertised

Did not work

Value For Money10%−0.06

Also extremely overpriced

Expensive and did not last long

Too expensive

Pest/Insect Control9%+1.24

Not successful in deterring pests

Still infested with pests

Car repellent Doesnt work

Durability7%−0.14

Broke after a month

Don't last

Fell apart

Quality-Overall5%+0.45

not lasting build quality

Poor quality

Absolute Garbage

Love

Pest/Insect Control18%+1.24

Great cat repellent

seems to do the job well in keeping pests away

Cat repellent works Brilliant

Quality-Overall12%+0.45

Excellent Product

Good strong quality

Quality & Design: Solid construction

Advertised Vs Actual Product10%+0.83

Worked as expected

Does just what it says

Just what I needed

Value For Money8%−0.06

Good value for money

Good value

Great value for money

Ease Of Use6%+0.52

Easy to use

immediately effective

A good tool to have

Return

0.7% Return rate 10% Fixable by listing

Functionality-Overall44%▆▆▇▇██

Not effective

Does not work as advertised

Did not work

Defective Material/Parts12%▅▄▇█▇▆
Pest/Insect Control6%█▄▂▇▅▅

Not successful in deterring pests

Still infested with pests

Car repellent Doesnt work

Advertised Vs Actual Product5%▁▇█▆▄▆
Charging5%▁▄▂▃█▇

One of them wouldn't charge

Now wont charge. even-though in direct sunlight.

Didnt work despite charging it

FAQ

Common Cat Repellent questions

Answered from the same tracked data.