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Cat Repellent

Pass

Cat Repellent scores 80 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, search demand grew +53.2% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
80
80 / 100
Top 1% of 5,777 Home & Garden niches · +29 vs the category median of 51
Market size
£1.4M/yr1.5M searches / yr
90-day growth
+53.2%search demand this quarter
Competition
36%top-5 click share · 35 brands · 115 sellers

Flapen Score

Cat Repellent against its category

The dotted line is the Home & Garden average. Past it, Cat Repellent is stronger. Inside it, weaker.

80Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Repellent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cat Repellent 1.5M times last year and spent an estimated £1.4M. The top 5 brands take 48% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 80 out of 100, a Pass.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +53.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+53.2%
Conversion, latest week
5.9%
Market size, estimated
£1.4Ma year
Peak month
May3.4× the quietest month
Top search term
cat repellent for gardens uk335K searches a year

02 · Price

A sale here is worth £15.09.

Listings sell for £15.09 on average, from £4.60 to £31.30. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £15.09 that is £30K to £38K a year per listing.

Average price
£15.09inside the $15 to $100 sweet spot
Price range
£4.60–£31.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£30K–£38K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #96 within Plant Protection & Pest Control. It carries 1,395 reviews at 3.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
94%
Out of stock, average day
17.0%
Average rank
#96in Plant Protection & Pest Control
Average rating
3.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,395per listing
Listings tracked
54

04 · Newcomers

14 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
14Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cat Repellent products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£55K£110K£165K£220K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

115

Est. top-5 brand share

48%

Top 20: 86%

Est. top-5 click share

36%

Top 20: 66%

Open market

47%

  • Pestbye17%
  • Neudorff9%
  • Lysumurl9%
  • Defenders6%
  • Karlsten6%
  • KURUI6%

Demand

Cat Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.4×

Search terms

Top Cat Repellent search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cat repellent for gardens uk335K/yr
  • cat deterrents for gardens uk280K/yr
  • fox deterrents for gardens uk182K/yr
  • cat repellent170K/yr
  • cat deterrent for garden82K/yr
  • cat scarers for gardens89K/yr
  • cat deterrent84K/yr
  • cat scarer58K/yr
  • fox deterrent44K/yr
  • cat repellent ultrasonic34K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Repellent

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Pest/Insect Control”
38%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Not effective”
A buyer, on “Functionality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cat Repellent questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data