Parasol Base

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +904.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+904.4%

Conversion, latest week

5.1%

Market size, estimated

£1.1Ma year

Peak month

July60.2× the quietest month

Top search term

parasol base794K searches a year

Listings sell for £16.55 on average, from £8.00 to £35.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £16.55 that is £21K to £25K a year per listing.

Average price

£16.55inside the $15 to $100 sweet spot

Price range

£8.00–£35.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

£21K–£25K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #205 within Garden Furniture & Accessories. It carries 1,120 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

29%

Out of stock, average day

9.7%

Average rank

#205in Garden Furniture & Accessories

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,120per listing

Listings tracked

45

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months