Parasol Base
PassParasol Base scores 80 out of 100, a Pass. Shoppers spend $1.1M a year here, search demand grew +904.4% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 80 / 100Top 1% of 5,777 Home & Garden niches · +29 vs the category median of 5180
- Market size
- £1.1M/yr1.3M searches / yr
- 90-day growth
- +904.4%search demand this quarter
- Competition
- 37%top-5 click share · 27 brands · 42 sellers
Flapen Score
Parasol Base against its category
The dotted line is the Home & Garden average. Past it, Parasol Base is stronger. Inside it, weaker.
Market
The Parasol Base market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Parasol Base 1.3M times last year and spent an estimated £1.1M. The top 5 brands take 63% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 80 out of 100, a Pass.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +904.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +904.4%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £1.1Ma year
- Peak month
- July60.2× the quietest month
- Top search term
- parasol base794K searches a year
02 · Price
A sale here is worth £16.55.
Listings sell for £16.55 on average, from £8.00 to £35.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £16.55 that is £21K to £25K a year per listing.
- Average price
- £16.55inside the $15 to $100 sweet spot
- Price range
- £8.00–£35.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £21K–£25K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #205 within Garden Furniture & Accessories. It carries 1,120 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 29%
- Out of stock, average day
- 9.7%
- Average rank
- #205in Garden Furniture & Accessories
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,120per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Parasol Base products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ram 10kg Concrete Round Umbrella Parasol Base Weight Stand Patio Outdoor Black Diameter 45 cm
- Price
- £14.93
- Rating
- 3.8/5
- Reviews
- 1,884
- Age
- 5y ago
KEPLIN 9kg Cast Iron Effect Parasol Base Heavy Duty Metal Garden Patio Furniture Stand for Umbrella Canopy Gazebo Awning etc. Diameter 45mm (9 kg Black Plain)
- Price
- £15.10
- Rating
- 4.3/5
- Reviews
- 3,447
- Age
- 1y ago
Karrma Ltd. Parasol Base | Garden Umbrella Stand Holder Round | 7L Plastic Water Filled Perfect for Outdoor Decor Garden Patio (Black)
- Price
- £8.96
- Rating
- 3.8/5
- Reviews
- 955
- Age
- 5y ago
Ram 10kg Heavy Duty Rattan Effect Parasol Base 42CM
- Price
- £14.39
- Rating
- 4.2/5
- Reviews
- 1,346
- Age
- 5y ago
Straame 9KG Cast Iron Effect Garden Parasol Base - With Floral Rose Design For Outdoor Furniture Umbrella Canopy Gazebo Awning - Easy to Assemble Heavy Duty Weather Resistant
- Price
- £12.21
- Rating
- 4.2/5
- Reviews
- 2,132
- Age
- 5y ago
Trending
90-day click momentum
raxter Heavy Duty 9kg Parasol Umbrella Holder Base with Cast Iron Effect Floral Rose Design Secure and Robust For Awning Sunshade Airer Whirlygig Poles up to 50mm
- Price
- £13.03
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 4y ago
ZENO Parasol Base 9KG Bronze Rose | Cast Iron Effect Garden Parasol Base | Garden Umbrella Base For Outdoor Furniture Umbrella Gazebo Awning | Easy to Assemble | Heavy Duty | Weather Resistant
- Price
- £14.61
- Rating
- 4.6/5
- Reviews
- 484
- Age
- 5y ago
ZENO Parasol Base 9KG Black Rose | Cast Iron Effect Garden Parasol Base | Garden Umbrella Base For Outdoor Furniture Umbrella Gazebo Awning | Easy to Assemble | Heavy Duty | Weather Resistant
- Price
- £14.55
- Rating
- 4.6/5
- Reviews
- 484
- Age
- 5y ago
13L Garden Parasol Base Stand Heavy Duty Umbrella Stand for Patio Garden & Balcony Stable Durable & Weatherproof Fill with Sand or Water | Fits 1832mm Poles Black or White (Black)
- Price
- £10.69
- Rating
- 3.8/5
- Reviews
- 50
- Age
- 5mo ago
Aspect Parasol Base 9KG Heavy Duty Garden Umbrella Base Stand Flower Design Granite Patio Parasol Holder for Outdoor Garden Balcony Gazebo Awning & Canopy Weather Resistant Umbrella Base
- Price
- £13.43
- Rating
- 4.2/5
- Reviews
- 798
- Age
- 5y ago
Newest
by launch date13L Garden Parasol Base Stand Heavy Duty Umbrella Stand for Patio Garden & Balcony Stable Durable & Weatherproof Fill with Sand or Water | Fits 1832mm Poles Black or White (Black)
- Price
- £10.69
- Rating
- 3.8/5
- Reviews
- 50
- Age
- 5mo ago
Amazon Basics Garden Parasol Base Adjustable Patio Umbrella Stand with 3-Pole Holder 44.9cm Black 1-Pack
- Price
- £14.96
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 9mo ago
KEPLIN Parasol Base Stand 9kg Heavy Duty Granite Patio Umbrella Holder for Garden Outdoor Furniture Canopy Gazebo Awning Weather Resistant Fits 45mm Pole (9kg Granite)
- Price
- £17.67
- Rating
- 4.3/5
- Reviews
- 3,447
- Age
- 1y ago
KEPLIN 9kg Cast Iron Effect Parasol Base Heavy Duty Metal Garden Patio Furniture Stand for Umbrella Canopy Gazebo Awning etc. Diameter 45mm (9 kg Black Plain)
- Price
- £15.10
- Rating
- 4.3/5
- Reviews
- 3,447
- Age
- 1y ago
KEPLIN 12kg Cast Iron Effect Parasol Base Heavy Duty Metal Garden Patio Furniture Stand for Umbrella Canopy Gazebo Awning etc. Diameter 45mm (12kg Black Plain)
- Price
- £16.72
- Rating
- 4.3/5
- Reviews
- 3,447
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
27 flat
Sellers
42
Top-5 brand share
63%
Top 20: 94%
Top-5 click share
37%
Top 20: 75%
Open market
33%
- KEPLIN24%
- RAM ONLINE18%
- ZENO7%
- Straame7%
- Karrma Ltd.7%
- GardenCo4%
Demand
Parasol Base search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 60.2×
Search terms
Top Parasol Base search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- parasol base794K/yr
- umbrella base83K/yr
- parasol bases heavy duty83K/yr
- garden parasol base70K/yr
- garden umbrella base47K/yr
- parasol stand32K/yr
- heavy duty parasol base29K/yr
- cast iron parasol base22K/yr
- parasol base 25kg18K/yr
- umbrella stand outdoor base17K/yr
Reviews and returns
What reviews say buyers love and hate about Parasol Base
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful quality
Shocking quality, very poor
As low quality as youre likely to find
The base is very heavy
Very heavy
Quite a heavy thing
It didn't fit at all
Overall diameter is too small
Huge
Very flimsy
Not very sturdy
Too weak
Broke after a month
Broke after 1st use
Broke on first day of use
Love
Lovely solid quality
Amazing quality
Really great item well made
Excellent base very sturdy
Nice and sturdy
Sturdy pole base
very reasonable price
Excellent price
Excellent value for money
Good heavy base
Good heavy
Good heavy product
AS DESCRIBED
Exactly as advertised
As described
Return
0.4% Return rate 55% Fixable by listing
It didn't fit at all
Overall diameter is too small
Huge
The base is very heavy
Very heavy
Quite a heavy thing
Very flimsy
Not very sturdy
Too weak
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Parasol Base questions
Answered from the same tracked data.