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Fly Repellent Fan

Pass

Fly Repellent Fan scores 80 out of 100, a Pass. Shoppers spend $302K a year here, search demand grew >1,000% this quarter, and returns run at 0.9% of orders.

Flapen Score
80
80 / 100
Top 1% of 5,777 Home & Garden niches · +29 vs the category median of 51
Market size
£302K/yr319K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
33%top-5 click share · 25 brands · 98 sellers

Flapen Score

Fly Repellent Fan against its category

The dotted line is the Home & Garden average. Past it, Fly Repellent Fan is stronger. Inside it, weaker.

80Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fly Repellent Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fly Repellent Fan 319K times last year and spent an estimated £302K. The top 5 brands take 55% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 80 out of 100, a Pass.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £302K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
5.2%
Market size, estimated
£302Ka year
Peak month
July43.6× the quietest month
Top search term
fly fans for tables66K searches a year

02 · Price

A sale here is worth £18.09.

Listings sell for £18.09 on average, from £7.40 to £33.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £18.09 that is £5K to £9K a year per listing.

Average price
£18.09inside the $15 to $100 sweet spot
Price range
£7.40–£33.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #416 within Plant Protection & Pest Control. It carries 278 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
82%
Out of stock, average day
13.1%
Average rank
#416in Plant Protection & Pest Control
Average rating
3.91 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
38

04 · Newcomers

Amazon counts 10 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
10Amazon's first-year sales bar
Average brand age
26 months

Products

Top Fly Repellent Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

98

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

33%

Top 20: 79%

Open market

41%

  • Neijiaer23%
  • mizikuu13%
  • AMFUN8%
  • TEPENAR7%
  • TriPole5%
  • Lysumurl4%

Demand

Fly Repellent Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 43.6×

Search terms

Top Fly Repellent Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fly fans for tables66K/yr
  • fly fan51K/yr
  • fly repellent fan40K/yr
  • fly fans24K/yr
  • fly bye fan12K/yr
  • fly spinner for table17K/yr
  • fly fans for tables usb rechargeable17K/yr
  • fly bye12K/yr
  • fly deterrent for table15K/yr
  • fly spinner10K/yr

Reviews and returns

What reviews say buyers love and hate about Fly Repellent Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging24%−0.32

You cant charge it up

NOT RECHARGEABLE

Do not recharge

Functionality-Overall12%−0.21

Doesn't work

Hasnt worked properly

They are too slow

Battery Life9%−0.07

costs a fortune in batteries

Not sure about battery life

Battery got very hot

Quality-Overall8%−0.09

is the poor build quality

Not very effective, Poor quality and cheaply made

The build quality feels a tiny bit flimsy when you first pick them up

Value For Money8%+0.32

High price is probably because they arrive charged

this becomes costly over time

quite pricey

Love

Value For Money10%+0.32

Great product well worth purchasing does the job

Good value

Great value for money

Quality-Overall10%−0.09

Very effective and some excellent features

Excellent piece of kit

Excellent product

Advertised Vs Actual Product9%+0.54

It will do the job

Works as Described

Well I have to say they exceed expectation

Battery Life8%−0.07

Battery life is solid

Good rechargeable battery life

Long battery life

Pest/Insect Control8%+0.59

these are brilliant at keeping the bugs away

Brilliant Flying Insect Repellent

Works well at keeping flies off BuT

Return

0.9% Return rate 10% Fixable by listing

Functionality-Overall26%▅▅█▂▆▇

Doesn't work

Hasnt worked properly

They are too slow

Charging26%▁▂█▆▄▄

You cant charge it up

NOT RECHARGEABLE

Do not recharge

Defective Material/Parts12%▁█▁▆▄▄

One part not working

Product not working

1 out of 3 don't work

Quality-Overall9%██▁▅▅▆

is the poor build quality

Not very effective, Poor quality and cheaply made

The build quality feels a tiny bit flimsy when you first pick them up

Advertised Vs Actual Product5%▁▁▁▁█▇

Not as advertised

Misleading

Not as shown

FAQ

Common Fly Repellent Fan questions

Answered from the same tracked data.