Is bird feeders profitable to sell on Amazon United Kingdom?

The niche generates £1.4M/yr across 48 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (67/100).

How competitive is the bird feeders niche?

30 brands and 72 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in bird feeders?

Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.5%.

When does demand for bird feeders peak?

Demand peaks in Jan–May; the busiest month runs 3.1× the quietest.

What does it cost to enter the bird feeders niche?

Listings span £3.60–£32.42; the average listing price is £12.70 (sweet spot $15–$100). The average incumbent carries 1,008 reviews — the moat a new listing must climb.

bird feeders

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Market size

Great£1.4M

£1.4M/yr · 3.1M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,007.52

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.60–£32.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.70

avg listing price — sweet spot $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, bird feeders is a £1.4M/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–May. Verdict: Worth a look — 67/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

bird feeders market data

Units sold / yr: 125K–150K; avg 2,500–3,000/product
Revenue / yr: £1.6M–£1.9M; units × avg price
Conversion rate: 3.6%
Avg BSR: #72
Page quality: 0%
Prime: 77%
Sponsored: 81%
Out of stock: 5.1%
Avg brand age: 31 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

41%

Top 20: 77%

Open market

47%

Pelle & Sol12%
DIVCHI11%
OakDale Products9%
Green Jem9%
PROVIDE6%
BPYOT5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

Peak months: Jan, May · busiest ÷ quietest = 3.1×

Open Trend

Top bird feeders search terms

bird feeders1.5M/yr -13.9%2.3% conv.
bird feeder567K/yr +5.7%1.7% conv.
bird feeders hanging station398K/yr -6.8%2.2% conv.
bird feeders for small birds123K/yr +6.3%2.5% conv.
hanging bird feeders72K/yr -17.0%2.7% conv.
small bird feeders for small birds only37K/yr +82.4%3.1% conv.
bird feeders hanging58K/yr -41.9%2.9% conv.
bird seed feeder52K/yr -38.7%3.8% conv.
small bird feeder31K/yr +30.6%2.3% conv.
hanging bird feeder35K/yr +3.3%1.6% conv.

All search terms

Top bird feeders products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DIVCHI Bird Feeders Hanging Station With 2 Dishes Feeder Pole Feeding Station Metal Bird Feeder Stand Feeders For Small Birds Garden Decorations (Only Station Feeder Not Included)

DIVCHI£9.624.4★2,548 rev

Pelle & Sol Bird Feeder with 3 Feeders & 2 Dishes | Bird Feeders Hanging Station Bird Feeding Stations for the Garden Bird Feeders for Small Birds

Pelle & Sol£15.114.3★3,112 rev

Green Jem Dome Caged Seed Wild Bird Feeder Designed To Deter Squirrels And Also Larger Garden Birds Such As Pigeons And Doves Hammertone Finish

Green Jem£7.354.0★1,339 rev

HEAVY DUTY stainless steel metal bird feeder easy clean garden bird seed feeders hanging bird feeders for small birds bird feeders hanging for wild bird hanging bird feeder for backyard BY PROVIDE

PROVIDE£17.474.7★2,023 rev

Oakdale Premium Filled Seed Bird Feeder Heavy Duty Metal & Weatherproof Ready-to-Hang Attracts Finches & Sparrows

OakDale Products£6.654.3★148 rev

Newest

by launch date

FINE GARDEN Bird Feeders 3 Pack Metal Bird Feeders for Hanging Weather Resistant Garden Bird Feeder Set Tube Dense Mesh Coarse Mesh Best for Fat Balls & Nuts Easy Fill & Clean (Green)

FINE GARDEN£9.8928 rev

3mo ago

Twin Pack Oakdale Premium Filled Seed Bird Feeder Heavy Duty Metal & Weatherproof Ready-to-Hang Attracts Finches & Sparrows

OakDale Products£11.6348 rev

4mo ago

Oakdale Premium Filled Seed Bird Feeder Heavy Duty Metal & Weatherproof Ready-to-Hang Attracts Finches & Sparrows

OakDale Products£6.65148 rev

9mo ago

Bird Feeders Hanging Station 224cm Bird Feeder Pole Heavy Duty Feeding Station Stand Free Standing Bird Feeder Poles and Hangers for Outdoor Garden

Suimlmta£25.39204 rev

10mo ago

Newthinking Bird Feeder Hanging Station Bird Feeder Pole with 5-Prong Base

Newthinking£20.4587 rev

1y ago

What buyers say about bird feeders

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Premium quality”

Value For Money16%

“Great value for money”

Strength14%

“Sturdy and strong”

Ease Of Cleaning6%

“Easy to clean”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use5%

“Easy to use”

Assembly/Installation5%

“Easy to install”

Design-Overall4%

“Very well constructed”

Size-Overall3%

“Easy to fit”

Durability2%

“very durable”

What buyers complain about

Strength10%

“Not sturdy”

Size-Overall10%

“much too long”

Quality-Overall10%

“get something slightly higher quality”

Durability8%

“Durability may be an issue”

Value For Money6%

“Too expensive and not as advertised”

Pest/Insect Control5%

“does not stop squirrels”

Advertised Vs Actual Product4%

“not as advertised”

Ease Of Use4%

“Difficult to use”

Design-Overall3%

“Poor construction”

Ease Of Cleaning3%

“Difficult to clean”

Top return reasons

Size-Overall21%

Defective Material/Parts19%

Strength8%

Advertised Vs Actual Product5%

Quality-Overall5%

Functionality-Overall5%

Add-Ons/Attachments4%

Durability4%

Mechanism Issues4%

Assembly/Installation3%

Common questions

Is bird feeders profitable to sell on Amazon United Kingdom?: The niche generates £1.4M/yr across 48 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (67/100).
How competitive is the bird feeders niche?: 30 brands and 72 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in bird feeders?: Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.5%.
When does demand for bird feeders peak?: Demand peaks in Jan–May; the busiest month runs 3.1× the quietest.
What does it cost to enter the bird feeders niche?: Listings span £3.60–£32.42; the average listing price is £12.70 (sweet spot $15–$100). The average incumbent carries 1,008 reviews — the moat a new listing must climb.