Bird Feeders
PassBird Feeders scores 67 out of 100, a Pass. Shoppers spend $1.4M a year here, demand is soft, at -7.8% this quarter, and returns run at 0.5% of orders.
- Flapen Score
- 67 / 100Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 5167
- Market size
- £1.4M/yr3.1M searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 41%top-5 click share · 30 brands · 72 sellers
Flapen Score
Bird Feeders against its category
The dotted line is the Home & Garden average. Past it, Bird Feeders is stronger. Inside it, weaker.
Market
The Bird Feeders market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bird Feeders 3.1M times last year and spent an estimated £1.4M. The top 5 brands take 49% of clicks. Demand peaks in Jan–May. Flapen scores it 67 out of 100, a Pass.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 3.1M
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £1.4Ma year
- Peak month
- January3.1× the quietest month
- Top search term
- bird feeders1.5M searches a year
02 · Price
A sale here is worth £12.70.
Listings sell for £12.70 on average, from £3.60 to £32.42. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At £12.70 that is £32K to £38K a year per listing.
- Average price
- £12.70under the $15 to $100 sweet spot
- Price range
- £3.60–£32.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £32K–£38K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #72 within Bird & Wildlife Care. It carries 1,008 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 77%
- Out of stock, average day
- 5.1%
- Average rank
- #72in Bird & Wildlife Care
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,008per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 5 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Bird Feeders products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DIVCHI Bird Feeders Hanging Station With 2 Dishes Feeder Pole Feeding Station Metal Bird Feeder Stand Feeders For Small Birds Garden Decorations (Only Station Feeder Not Included)
- Price
- £9.62
- Rating
- 4.4/5
- Reviews
- 2,548
- Age
- 5y ago
Pelle & Sol Bird Feeder with 3 Feeders & 2 Dishes | Bird Feeders Hanging Station Bird Feeding Stations for the Garden Bird Feeders for Small Birds
- Price
- £15.11
- Rating
- 4.3/5
- Reviews
- 3,112
- Age
- 4y ago
Green Jem Dome Caged Seed Wild Bird Feeder Designed To Deter Squirrels And Also Larger Garden Birds Such As Pigeons And Doves Hammertone Finish
- Price
- £7.35
- Rating
- 4.0/5
- Reviews
- 1,339
- Age
- 4y ago
HEAVY DUTY stainless steel metal bird feeder easy clean garden bird seed feeders hanging bird feeders for small birds bird feeders hanging for wild bird hanging bird feeder for backyard BY PROVIDE
- Price
- £17.47
- Rating
- 4.7/5
- Reviews
- 2,023
- Age
- 3y ago
Oakdale Premium Filled Seed Bird Feeder Heavy Duty Metal & Weatherproof Ready-to-Hang Attracts Finches & Sparrows
- Price
- £6.65
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 9mo ago
Trending
90-day click momentum
FINE GARDEN Bird Feeders 3 Pack Metal Bird Feeders for Hanging Weather Resistant Garden Bird Feeder Set Tube Dense Mesh Coarse Mesh Best for Fat Balls & Nuts Easy Fill & Clean (Green)
- Price
- £9.89
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 3mo ago
Twin Pack Oakdale Premium Filled Seed Bird Feeder Heavy Duty Metal & Weatherproof Ready-to-Hang Attracts Finches & Sparrows
- Price
- £11.63
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 4mo ago
Newthinking Bird Feeder Hanging Station Bird Feeder Pole with 5-Prong Base
- Price
- £20.45
- Rating
- 4.1/5
- Reviews
- 87
- Age
- 1y ago
Green Jem Dome Caged Seed Wild Bird Feeder Designed To Deter Squirrels And Also Larger Garden Birds Such As Pigeons And Doves Hammertone Finish
- Price
- £7.35
- Rating
- 4.0/5
- Reviews
- 1,339
- Age
- 4y ago
ZENO Bird Feeders 3 Pack | Bird Feeder | Metal Bird Feeders for Hanging | Hanging Bird Feeder | Weatherproof & Rust Resistant | Great for Seeds Nuts Balls | Plastic Tube Dense Mesh Coarse Mesh
- Price
- £9.75
- Rating
- 4.2/5
- Reviews
- 126
- Age
- 2y ago
Newest
by launch dateFINE GARDEN Bird Feeders 3 Pack Metal Bird Feeders for Hanging Weather Resistant Garden Bird Feeder Set Tube Dense Mesh Coarse Mesh Best for Fat Balls & Nuts Easy Fill & Clean (Green)
- Price
- £9.89
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 3mo ago
Twin Pack Oakdale Premium Filled Seed Bird Feeder Heavy Duty Metal & Weatherproof Ready-to-Hang Attracts Finches & Sparrows
- Price
- £11.63
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 4mo ago
Oakdale Premium Filled Seed Bird Feeder Heavy Duty Metal & Weatherproof Ready-to-Hang Attracts Finches & Sparrows
- Price
- £6.65
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 9mo ago
Bird Feeders Hanging Station 224cm Bird Feeder Pole Heavy Duty Feeding Station Stand Free Standing Bird Feeder Poles and Hangers for Outdoor Garden
- Price
- £25.39
- Rating
- 4.4/5
- Reviews
- 204
- Age
- 10mo ago
Newthinking Bird Feeder Hanging Station Bird Feeder Pole with 5-Prong Base
- Price
- £20.45
- Rating
- 4.1/5
- Reviews
- 87
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
72
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
41%
Top 20: 77%
Open market
47%
- Pelle & Sol12%
- DIVCHI11%
- OakDale Products9%
- Green Jem9%
- PROVIDE6%
- BPYOT5%
Demand
Bird Feeders search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May · busiest ÷ quietest = 3.1×
Search terms
Top Bird Feeders search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bird feeders1.5M/yr
- bird feeder567K/yr
- bird feeders hanging station398K/yr
- bird feeders for small birds123K/yr
- hanging bird feeders72K/yr
- small bird feeders for small birds only37K/yr
- bird feeders hanging58K/yr
- bird seed feeder52K/yr
- small bird feeder31K/yr
- hanging bird feeder35K/yr
Reviews and returns
What reviews say buyers love and hate about Bird Feeders
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not sturdy
Not strong enough
Too flimsy
much too long
It's small
Bigger than I thought
get something slightly higher quality
Although it was low quality
Not good quality
Durability may be an issue
Broken
broke within a couple of days
Too expensive and not as advertised
a lot more expensive than it costs
a fraction of the price
Love
Premium quality
Excellent quality feeders
Better quality than most
Great value for money
Brilliant for the money
Excellent value
Sturdy and strong
good sturdy feeder pole
sturdy construction
Easy to clean
keep clean very pleased with this product
it's easy to wash
As advertised
Better than expected
Does what I need
Return
0.5% Return rate 34% Fixable by listing
much too long
It's small
Bigger than I thought
Not sturdy
Not strong enough
Too flimsy
not as advertised
Not as described
Wrong description
get something slightly higher quality
Although it was low quality
Not good quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bird Feeders questions
Answered from the same tracked data.