Bird Feeders

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

3.6%

Market size, estimated

£1.4Ma year

Peak month

January3.1× the quietest month

Top search term

bird feeders1.5M searches a year

Listings sell for £12.70 on average, from £3.60 to £32.42. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At £12.70 that is £32K to £38K a year per listing.

Average price

£12.70under the $15 to $100 sweet spot

Price range

£3.60–£32.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

2,500–3,000

Revenue per listing a year

£32K–£38K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #72 within Bird & Wildlife Care. It carries 1,008 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

77%

Out of stock, average day

5.1%

Average rank

#72in Bird & Wildlife Care

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,008per listing

Listings tracked

48

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

31 months