tupperware
Worth a lookShows a $3.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£3.1M£3.1M/yr · 5.2M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Good£3.06–£36.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.05avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,972.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, tupperware is a £3.1M/yr Amazon United Kingdom market (5.2M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan. Verdict: Worth a look — 67/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
tupperware market data
- Units sold / yr
- 200K–250K
- avg 3,000–4,000/product
- Revenue / yr
- £2.6M–£3.3M
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 93%
- Out of stock
- 2.4%
- Avg brand age
- 35 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
82
Top-5 brand share
42%
Top 20: 86%
Top-5 click share
28%
Top 20: 64%
Open market
54%
- Sistema13%
- GUANFU9%
- We Can Source It Ltd8%
- Rainberg7%
- Zuvo5%
- Checkmart5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top tupperware search terms
- food containers877K/yr
- tupperware723K/yr
- meal prep containers387K/yr
- food storage containers with lids353K/yr
- tupperware sets with lids300K/yr
- meal prep containers reusable423K/yr
- food storage194K/yr
- takeaway containers with lids195K/yr
- food containers with lids180K/yr
- containers150K/yr
Top tupperware products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GUANFU Meal Prep Containers 1 Compartment BPA Free Reusable Food Prep Containers with Lids - Microwave Freezers & Dishwashers Safe - Stackable Storage Lunch Boxes (10 Pack 28 oz)
GUANFU£8.914.2★3,918 rev
Sistema KLIP IT PLUS Leakproof Food Storage Containers | 1 L | AirtightStackable & Nestable Meal Prep Containers with Lids | School Lunch Boxes | 3 Count
Sistema£6.174.4★5,191 rev
Checkmart [10 Packs Snap-On Airtight containers with Lids 1000ml (1 Litre) Food Storage Containers Meal Prep containers with lids- Leak Proof Microwave Freezer Dishwasher Safe Reusable
Checkmart£13.024.5★2,208 rev
Rainberg Food Storage Containers - 20 Pieces (10 containers & 10 Lids) Leak Proof Airtight Food Containers with Lids Stackable Freezer Microwave & Dishwasher Safe (Grey)
Rainberg£10.624.4★474 rev
BARGAIN FACTORY Food Storage Containers 16PCS (8 Container + 8 Lids) Leak Proof Airtight Plastic Food Containers with Lids Pantry & Kitchen Containers BPA Free Microwave & Freezer Safe 250ML-1.6L
BARGAIN FACTORY£9.014.5★331 rev
Newest
by launch date
HomlyPro 10 Pack 28oz Black Meal Prep Containers with Lids Airtight BPA Free Reusable Food Containers 1 Compartment Stackable Food Storage for Microwave Freezer and Dishwasher Safe
HomlyPro£5.5535 rev
Goldeluxe 7 x 840ml Airtight Food Containers BPA Free Portable Plastic Fridge Dishwasher Safe Storage Containers Ideal for Storing and Transporting Food Fruit Salads and Soups
Goldeluxe£14.51945 rev
SmartStore Small Food Storage Containers 0.5L Set of 5 | Suitable for Fridge and Freezer | BPA Free Meal Prep Containers Reusable Microwavable Dishwasher Safe Stacks and Nests
SmartStore£4.271,106 rev
Harbour Housewares Glass Containers with Airtight Lids - 10 Pack - 2 Sizes (1040ml | 370ml) Lunch Box Tubs BPA-Free Meal Prep Containers Reusable Leak Proof Food Storage Tubs Oven Safe Freezer Safe
Harbour Housewares£17.35384 rev
Addis Clip Tight Food Storage Containers 240 ml Rectangle Pack Of 3 Airtight Containers Bpa Free Easy Locking Lid Clips Clear Transparent
Addis£3.06296 rev
Trending
90-day click momentum
Rainberg Meal Prep Containers 1 Compartment BPA Free Reusable Food Prep Containers with Lids - Microwave Freezers & Dishwashers Safe - Stackable Storage Lunch Boxes (10)
Rainberg£6.764.5★
HomlyPro 10 Pack 28oz Black Meal Prep Containers with Lids Airtight BPA Free Reusable Food Containers 1 Compartment Stackable Food Storage for Microwave Freezer and Dishwasher Safe
HomlyPro£5.554.5★
Rainberg Food Storage Containers - 20 Pieces (10 containers & 10 Lids) Leak Proof Airtight Food Containers with Lids Stackable Freezer Microwave & Dishwasher Safe (Grey)
Rainberg£10.624.4★
Harbour Housewares Glass Containers with Airtight Lids - 10 Pack - 2 Sizes (1040ml | 370ml) Lunch Box Tubs BPA-Free Meal Prep Containers Reusable Leak Proof Food Storage Tubs Oven Safe Freezer Safe
Harbour Housewares£17.354.7★
40 Pcs Food Storage Containers with Lids Airtight- Plastic Meal Prep Container for Pantry Kitchen Organization Microwave Dishwasher Freezer Safe -100% Leak Proof (20 Stackable Boxes-20 Lids)
RockBerry£15.834.5★
What buyers say about tupperware
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality containers”
“very affordable”
“good combo of sizes”
“Great storage container”
“As advertised”
“easy to handle”
“Strong and sturdy”
“Leak proof”
“Easy to clean”
“still not broken”
What buyers complain about
“Average quality”
“it definitely wont fit”
“Not robust”
“Break easily”
“very difficult to put on”
“Containers leak if tipped slightky to the side”
“Just wish where a bit cheaper”
“Slightly thinner than expected”
“Doesn't lock easily”
“FALSE ADVERTISING”
Top return reasons
Common questions
- Is tupperware profitable to sell on Amazon United Kingdom?
- The niche generates £3.1M/yr across 57 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Worth a look (67/100).
- How competitive is the tupperware niche?
- 34 brands and 82 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in tupperware?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 0.8%.
- When does demand for tupperware peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the tupperware niche?
- Listings span £3.06–£36.82; the average listing price is £13.05 (sweet spot $15–$100). The average incumbent carries 4,973 reviews — the moat a new listing must climb.