Tupperware

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.1M a year.

Searches, last 12 months

5.2M

Growth, 90 days vs prior 90

-23.3%

Conversion, latest week

4.6%

Market size, estimated

£3.1Ma year

Peak month

January1.9× the quietest month

Top search term

food containers877K searches a year

Listings sell for £13.05 on average, from £3.06 to £36.82. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At £13.05 that is £39K to £52K a year per listing.

Average price

£13.05under the $15 to $100 sweet spot

Price range

£3.06–£36.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

3,000–4,000

Revenue per listing a year

£39K–£52K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #35 within Food Storage. It carries 4,973 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

95%

Out of stock, average day

2.4%

Average rank

#35in Food Storage

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,973per listing

Listings tracked

57

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months