Tupperware
Tupperware shows a $3.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Tupperware profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tupperware is a £3.1M/yr Amazon United Kingdom market (5.2M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan. Verdict: Worth a look — 67/100.
Tupperware: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -23.3% over the last 90 days and 4.6% of searches end in a purchase.
£3.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 42% of demand, so 58% of the market is open.
58%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 57 products
Top Tupperware products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
GUANFU Meal Prep Containers 1 Compartment BPA Free Reusable Food Prep Containers with Lids - Microwave Freezers & Dishwashers Safe - Stackable Storage Lunch Boxes (10 Pack 28 oz)
- Price
- £8.91
- Rating
- 4.2/5
- Reviews
- 3,918
- Age
- 4y ago
Sistema KLIP IT PLUS Leakproof Food Storage Containers | 1 L | AirtightStackable & Nestable Meal Prep Containers with Lids | School Lunch Boxes | 3 Count
- Price
- £6.17
- Rating
- 4.4/5
- Reviews
- 5,191
- Age
- 5y ago
Checkmart [10 Packs Snap-On Airtight containers with Lids 1000ml (1 Litre) Food Storage Containers Meal Prep containers with lids- Leak Proof Microwave Freezer Dishwasher Safe Reusable
- Price
- £13.02
- Rating
- 4.5/5
- Reviews
- 2,208
- Age
- 5y ago
Rainberg Food Storage Containers - 20 Pieces (10 containers & 10 Lids) Leak Proof Airtight Food Containers with Lids Stackable Freezer Microwave & Dishwasher Safe (Grey)
- Price
- £10.62
- Rating
- 4.4/5
- Reviews
- 474
- Age
- 2y ago
BARGAIN FACTORY Food Storage Containers 16PCS (8 Container + 8 Lids) Leak Proof Airtight Plastic Food Containers with Lids Pantry & Kitchen Containers BPA Free Microwave & Freezer Safe 250ML-1.6L
- Price
- £9.01
- Rating
- 4.5/5
- Reviews
- 331
- Age
- 2y ago
Trending
90-day click momentum
Rainberg Meal Prep Containers 1 Compartment BPA Free Reusable Food Prep Containers with Lids - Microwave Freezers & Dishwashers Safe - Stackable Storage Lunch Boxes (10)
- Price
- £6.76
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 2y ago
HomlyPro 10 Pack 28oz Black Meal Prep Containers with Lids Airtight BPA Free Reusable Food Containers 1 Compartment Stackable Food Storage for Microwave Freezer and Dishwasher Safe
- Price
- £5.55
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 2mo ago
Rainberg Food Storage Containers - 20 Pieces (10 containers & 10 Lids) Leak Proof Airtight Food Containers with Lids Stackable Freezer Microwave & Dishwasher Safe (Grey)
- Price
- £10.62
- Rating
- 4.4/5
- Reviews
- 474
- Age
- 2y ago
Harbour Housewares Glass Containers with Airtight Lids - 10 Pack - 2 Sizes (1040ml | 370ml) Lunch Box Tubs BPA-Free Meal Prep Containers Reusable Leak Proof Food Storage Tubs Oven Safe Freezer Safe
- Price
- £17.35
- Rating
- 4.7/5
- Reviews
- 384
- Age
- 1y ago
40 Pcs Food Storage Containers with Lids Airtight- Plastic Meal Prep Container for Pantry Kitchen Organization Microwave Dishwasher Freezer Safe -100% Leak Proof (20 Stackable Boxes-20 Lids)
- Price
- £15.83
- Rating
- 4.5/5
- Reviews
- 8,721
- Age
- 2y ago
Newest
by launch dateHomlyPro 10 Pack 28oz Black Meal Prep Containers with Lids Airtight BPA Free Reusable Food Containers 1 Compartment Stackable Food Storage for Microwave Freezer and Dishwasher Safe
- Price
- £5.55
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 2mo ago
Goldeluxe 7 x 840ml Airtight Food Containers BPA Free Portable Plastic Fridge Dishwasher Safe Storage Containers Ideal for Storing and Transporting Food Fruit Salads and Soups
- Price
- £14.51
- Rating
- 4.6/5
- Reviews
- 945
- Age
- 1y ago
SmartStore Small Food Storage Containers 0.5L Set of 5 | Suitable for Fridge and Freezer | BPA Free Meal Prep Containers Reusable Microwavable Dishwasher Safe Stacks and Nests
- Price
- £4.27
- Rating
- 4.5/5
- Reviews
- 1,106
- Age
- 1y ago
Harbour Housewares Glass Containers with Airtight Lids - 10 Pack - 2 Sizes (1040ml | 370ml) Lunch Box Tubs BPA-Free Meal Prep Containers Reusable Leak Proof Food Storage Tubs Oven Safe Freezer Safe
- Price
- £17.35
- Rating
- 4.7/5
- Reviews
- 384
- Age
- 1y ago
Addis Clip Tight Food Storage Containers 240 ml Rectangle Pack Of 3 Airtight Containers Bpa Free Easy Locking Lid Clips Clear Transparent
- Price
- £3.06
- Rating
- 4.4/5
- Reviews
- 296
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
34 falling
Sellers
82
Top-5 brand share
42%
Top 20: 86%
Top-5 click share
28%
Top 20: 64%
Open market
54%
- Sistema13%
- GUANFU9%
- We Can Source It Ltd8%
- Rainberg7%
- Zuvo5%
- Checkmart5%
Tupperware demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.9×
Top Tupperware search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- food containers877K/yr
- tupperware723K/yr
- meal prep containers387K/yr
- food storage containers with lids353K/yr
- tupperware sets with lids300K/yr
- meal prep containers reusable423K/yr
- food storage194K/yr
- takeaway containers with lids195K/yr
- food containers with lids180K/yr
- containers150K/yr
What reviews say buyers love and hate about Tupperware
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Great quality containers”
“very affordable”
“good combo of sizes”
“Great storage container”
“As advertised”
What buyers complain about
77% of reviews“Average quality”
“it definitely wont fit”
“Not robust”
“Break easily”
“very difficult to put on”
Tupperware return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tupperware questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
