Lighter
Lighter shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Is Lighter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lighter is a £1.5M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 65/100.
Lighter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.1% over the last 90 days and 5.7% of searches end in a purchase.
£1.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 51% of the market is open.
51%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 67 products
Top Lighter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KARAN KING Pack of 3 Refillable Safety Gas Candle BBQ Fire Lighter Plastic 27 cm Colour
- Price
- £4.78
- Rating
- 4.2/5
- Reviews
- 7,935
- Age
- 7y ago
Candle Lighter Rechargeable USB Electric Lighter Windproof Flameless LED Display Battery Indicator for BBQ Grill Camping Fireplace Stove Parties
- Price
- £5.04
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 1y ago
Candle Lighter Electric BBQ Lighter Long Reach USB-C Rechargeable Flameless Plasma Arc Lighter for Candles BBQs Gas Cookers Fireplaces and Camping
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 4,548
- Age
- 1y ago
Candle Lighter Electric BBQ Lighter Long Reach Electronic USB C Rechargeable Lighter Flameless & Windproof 360 Flexible Neck & LED Display for BBQ Grill Candles Gas Stove
- Price
- £4.16
- Rating
- 4.4/5
- Reviews
- 2,656
- Age
- 2y ago
5 Pack Mini Torch Lighter Windproof Jet Flame Butane Gas Pocket Refillable for Candles Outdoor fireworks Camping Fireplaces Gas Stoves Ovens BBQ & Survival Gear (Butane not included)
- Price
- £7.66
- Rating
- 4.1/5
- Reviews
- 1,058
- Age
- 3y ago
Trending
90-day click momentum
Velnod Electric Lighter Candle Lighters - Christmas Gifts Stocking Fillers for Women Lighters for Candle USB Rechargeable Plasma Arc Lighter (Black)
- Price
- £4.60
- Rating
- 4.4/5
- Reviews
- 524
- Age
- 2y ago
SUPRUS Electric Lighter Arc Windproof Flameless USB Rechargeable Lighter with Safety Lock for Candle BBQ Camping (Black)
- Price
- £6.02
- Rating
- 4.3/5
- Reviews
- 4,713
- Age
- 4y ago
Zippo - Windproof Lighter Brushed Chrome Base Model Refillable Reusable Windproof Design Gift Box Made in the USA
- Price
- £17.93
- Rating
- 4.6/5
- Reviews
- 32,343
- Age
- 16y ago
Zippo Butane Single Flame Insert - Windproof Lighter - Single Flame On Demand - Blue Flame - Refillable - For Original Cases - Gift Box - Metal - Made in USA
- Price
- £11.66
- Rating
- 4.3/5
- Reviews
- 5,995
- Age
- 11y ago
Sondiko Kitchen Blow Torch with Fuel Gauge S907 Refillable Soldering Torch Lighter with Safety Lock and Adjustable Flame for Desserts Creme Brulee Welding Industrial (Butane Not Included)
- Price
- £12.91
- Rating
- 4.4/5
- Reviews
- 18,533
- Age
- 4y ago
Newest
by launch date
Jet Flame metal Lighter Windproof Torch Lighter Butane Gas Refillable Gift For Men and Women (Sold Without Gas)
- Price
- £6.66
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 10mo ago
BML 2 Pack BBQ Lighter Adjustable Flame Long Reach Windproof Refillable Gas Lighter for Outdoor Use Kitchen Candles Stove Grill & Camping Use (Assorted Colours)
- Price
- £3.30
- Rating
- 4.2/5
- Reviews
- 242
- Age
- 1y ago
Candle Lighter Rechargeable USB Electric Lighter Windproof Flameless LED Display Battery Indicator for BBQ Grill Camping Fireplace Stove Parties
- Price
- £5.04
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 1y ago
Candle Lighter Electric BBQ Lighter Long Reach USB-C Rechargeable Flameless Plasma Arc Lighter for Candles BBQs Gas Cookers Fireplaces and Camping
- Price
- £5.22
- Rating
- 4.4/5
- Reviews
- 4,548
- Age
- 1y ago
Birthday Gifts for Men Him Dad Electric Plasma Dragon Lighter Portable Rechargeable USB C Lighter Windproof and Flameless for Outdoor Camping Fishing Cool Gadgets Gifts for Him Men
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 1,283
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
Brands
36 falling
Sellers
148
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
26%
Top 20: 60%
Open market
46%
- LcFun17%
- KARAN KING11%
- ezkart10%
- Aouplry6%
- Aspect5%
- SUPRUS5%
Lighter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top Lighter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lighter1.2M/yr
- lighters410K/yr
- candle lighter445K/yr
- jet lighter226K/yr
- windproof lighter150K/yr
- lighters multipack139K/yr
- gas lighter166K/yr
- electric lighter166K/yr
- bbq lighter65K/yr
- cigarette lighter115K/yr
What reviews say buyers love and hate about Lighter
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Great deal”
“Looks good and is well made”
“Filling is easy”
“Better than expected”
“Easy to charge”
What buyers complain about
71% of reviews“can break easily”
“Won't charge”
“V poor quality control”
“Stopped working”
“Leaked”
Lighter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lighter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
