Lighter

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

-20.1%

Conversion, latest week

5.7%

Market size, estimated

£1.5Ma year

Peak month

December2.6× the quietest month

Top search term

lighter1.2M searches a year

Listings sell for £7.26 on average, from £2.16 to £17.93. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At £7.26 that is £29K to £36K a year per listing.

Average price

£7.26under the $15 to $100 sweet spot

Price range

£2.16–£17.93

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

4,000–5,000

Revenue per listing a year

£29K–£36K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #47 within Candles & Holders. It carries 2,205 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

67%

Out of stock, average day

4.8%

Average rank

#47in Candles & Holders

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,205per listing

Listings tracked

67

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months