lighter
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Market size
Great£1.5M£1.5M/yr · 3.6M searches
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,204.79avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Price range
Bad£2.16–£17.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lighter is a £1.5M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 65/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
lighter market data
- Units sold / yr
- 200K–250K
- avg 4,000–5,000/product
- Revenue / yr
- £1.5M–£1.8M
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 79%
- Out of stock
- 4.8%
- Avg brand age
- 49 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
148
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
26%
Top 20: 60%
Open market
46%
- LcFun17%
- KARAN KING11%
- ezkart10%
- Aouplry6%
- Aspect5%
- SUPRUS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top lighter search terms
- lighter1.2M/yr
- lighters410K/yr
- candle lighter445K/yr
- jet lighter226K/yr
- windproof lighter150K/yr
- lighters multipack139K/yr
- gas lighter166K/yr
- electric lighter166K/yr
- bbq lighter65K/yr
- cigarette lighter115K/yr
Top lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KARAN KING Pack of 3 Refillable Safety Gas Candle BBQ Fire Lighter Plastic 27 cm Colour
KARAN KING£4.784.2★7,935 rev
Candle Lighter Rechargeable USB Electric Lighter Windproof Flameless LED Display Battery Indicator for BBQ Grill Camping Fireplace Stove Parties
Aouplry£5.044.4★344 rev
Candle Lighter Electric BBQ Lighter Long Reach USB-C Rechargeable Flameless Plasma Arc Lighter for Candles BBQs Gas Cookers Fireplaces and Camping
LcFun£5.224.4★4,548 rev
Candle Lighter Electric BBQ Lighter Long Reach Electronic USB C Rechargeable Lighter Flameless & Windproof 360 Flexible Neck & LED Display for BBQ Grill Candles Gas Stove
LcFun£4.164.4★2,656 rev
5 Pack Mini Torch Lighter Windproof Jet Flame Butane Gas Pocket Refillable for Candles Outdoor fireworks Camping Fireplaces Gas Stoves Ovens BBQ & Survival Gear (Butane not included)
Navpeak£7.664.1★1,058 rev
Newest
by launch date
Jet Flame metal Lighter Windproof Torch Lighter Butane Gas Refillable Gift For Men and Women (Sold Without Gas)
CLICKON£6.66199 rev
BML 2 Pack BBQ Lighter Adjustable Flame Long Reach Windproof Refillable Gas Lighter for Outdoor Use Kitchen Candles Stove Grill & Camping Use (Assorted Colours)
BMLIMITED£3.30242 rev
Candle Lighter Rechargeable USB Electric Lighter Windproof Flameless LED Display Battery Indicator for BBQ Grill Camping Fireplace Stove Parties
Aouplry£5.04344 rev
Candle Lighter Electric BBQ Lighter Long Reach USB-C Rechargeable Flameless Plasma Arc Lighter for Candles BBQs Gas Cookers Fireplaces and Camping
LcFun£5.224,548 rev
Birthday Gifts for Men Him Dad Electric Plasma Dragon Lighter Portable Rechargeable USB C Lighter Windproof and Flameless for Outdoor Camping Fishing Cool Gadgets Gifts for Him Men
LcFun£9.341,283 rev
Trending
90-day click momentum
Velnod Electric Lighter Candle Lighters - Christmas Gifts Stocking Fillers for Women Lighters for Candle USB Rechargeable Plasma Arc Lighter (Black)
Velnod£4.604.4★
SUPRUS Electric Lighter Arc Windproof Flameless USB Rechargeable Lighter with Safety Lock for Candle BBQ Camping (Black)
SUPRUS£6.024.3★
Zippo - Windproof Lighter Brushed Chrome Base Model Refillable Reusable Windproof Design Gift Box Made in the USA
Zippo£17.934.6★
Zippo Butane Single Flame Insert - Windproof Lighter - Single Flame On Demand - Blue Flame - Refillable - For Original Cases - Gift Box - Metal - Made in USA
Zippo£11.664.3★
Sondiko Kitchen Blow Torch with Fuel Gauge S907 Refillable Soldering Torch Lighter with Safety Lock and Adjustable Flame for Desserts Creme Brulee Welding Industrial (Butane Not Included)
Sondiko£12.914.4★
What buyers say about lighter
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Looks good and is well made”
“Filling is easy”
“Better than expected”
“Easy to charge”
“Ideally lightweight”
“It does the job well”
“It lights up well”
“no flames blowing out”
“Durable and very easy to use”
What buyers complain about
“can break easily”
“Won't charge”
“V poor quality control”
“Stopped working”
“Leaked”
“Cheap”
“The battery charge is awful too”
“Much smaller than expected”
“Not very easy to use”
“Faulty item”
Top return reasons
Common questions
- Is lighter profitable to sell on Amazon United Kingdom?
- The niche generates £1.5M/yr across 67 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (65/100).
- How competitive is the lighter niche?
- 36 brands and 148 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in lighter?
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 0.4%.
- When does demand for lighter peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the lighter niche?
- Listings span £2.16–£17.93; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 2,205 reviews — the moat a new listing must climb.