Desk

Shoppers searched for this 12.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.7M a year.

Searches, last 12 months

12.1M

Growth, 90 days vs prior 90

-16.4%

Conversion, latest week

0.8%

Market size, estimated

£4.7Ma year

Peak month

November1.7× the quietest month

Top search term

desk3.5M searches a year

Listings sell for £51.78 on average, from £19.58 to £142.85. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At £51.78 that is £26K to £39K a year per listing.

Average price

£51.78inside the $15 to $100 sweet spot

Price range

£19.58–£142.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

500–750

Revenue per listing a year

£26K–£39K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #72 within Furniture. It carries 2,233 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

69%

Out of stock, average day

12.3%

Average rank

#72in Furniture

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,233per listing

Listings tracked

90

21 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

17Amazon's first-year sales bar

Average brand age

37 months